NDP 2014


10 days have past since Singapore celebrated her 49th birthday and though all birthdays are somewhat a once-in-a-year affair, you can still be patriotic every other day without all the fanciful fireworks!

In case you haven’t know, Singapore is the birthplace of Tiger Beer, and since 1932, the brand has grown to become an intrinsic part of the Singapore identity.

Going back to the basics of how we have come to adore the quirks and nuances of our uniquely Singaporean culture, Tiger Beer has collaborated with YouTube Stars, “Tree Potatoes” to produce a video entitled, “You Know You’re Singaporean When…”

One-of-a-kind in Singapore’s YouTube landscape, the Tree Potatoes’ core team consists of Aaron Khoo, Elliot Tan, and Janice Chiang; a creative trio who took a gamble to start their own YouTube channel half a year ago. Currently standing as one of the top three YouTube channels in Singapore and one of the local representatives at the 2014 YouTube FanFest, the collaborative video “You Know You’re Singaporean When…” garnered a remarkable 45,660 views within a day’s posting; that’s more than 1,900 views per hour and nearly 200,000 views within a week!

Whether it’s eating at hawker centres more often than you’d like to admit, turning the void deck into a stadium, or even using more than three languages within a single sentence, we all have our little quirks that are unique to having lived on the little red dot.

In commemoration of Singapore’s 49th birthday, Tiger Beer has shed its signature corporate colours to don the national colours on its livery. This is the first time the brand has embarked on such an initiative, in a bid to walk the talk to unleash its pride as a home-grown beer that has gained recognition internationally. The limited edition red and white livery comes in packs of 10 [330ml] cans and it is retailing for the price of SGD$25.60 at all major supermarkets and hypermarkets.

Well, we have some good news for you and that is, in collaboration with Tiger Beer, we will be giving away 3 Packs of Tiger Beer Red & White Livery that contain 10 [330ml] cans each. To participate in this Tiger Beer Giveaway, all you have to do is just submit a photo of yourself in a fashionable red-and-white outfit of the day [OOTDs], creative red-and-white manicures, or even face paints!

You can submit your entries to admin@awinsomelife.org or post it as a comment on this blog post or Facebook post.

The giveaway will close on 23 August 2014, 2359 hours and the three most outstanding/creative entries will be selected to win. Winners will be announced on our Facebook Page on 24 August 2014, 1000 hours

For more information on Tiger Beer’s National Day campaign, do check out Tiger Beer Singapore’s Facebook Page.

In celebration of the International Year of the Family (IYF), NDP 2014 and the Ministry of Social and Family Development [MSF], has launched a Big-Hearted Family Awards contest to appreciate and recognise the acts of service by those within our community!

This year, IYF seeks to encourage big-heartedness within the community. It hopes for everyone to share the warmth of their family with others around them. As such, through the Awards, members of the public will have a great opportunity to express their heartfelt thanks to those who have made a difference in their world!

From 5 May to 16 June 2014, everyone can submit a Big-Hearted Story of a person or family that has made a difference in their lives. Both the nominators and nominees will stand a chance to win NDP 2014 actual and preview tickets!

Planning to submit your personal short story of someone or a family that has inspired you with their care and concern? You too can take part in the Big-Hearted Family Awards but hurry though as the closing date is 16 June 2014 [today]!

Well, I am going to share my personal short story of someone whom has inspired me with her care and concern.

I first met her in January 2011 just before my trip to Genting Highlands with a friend of mine. That meeting took place at Serangoon NeX and despite me being a total stranger whom she only met for the very first time face-to-face, she was quite concerned about my trip to Genting Highlands and unexpectedly, packed me some medicine in case I got a cold.

That extra mile she took led me to believe that she was the one for me. Ever since our first meeting, we kept in touch and even though I was serving my National Service and could only spend time with her during the weekends, she never fails to help me prepare for my next book-in. Even when I was sick or injured myself during training, she would nurse me back to health. Whenever I was feeling down and wanted to quit because of the tough training, she would be there to offer words of encouragement.

Well, the fact is, I wasn’t the only one that she cared for. She also cared for everyone in my family and it is quite evident as she would always be the one to take the initiative and buy meals for my family and get gifts for their birthdays. Her selfless thoughts and actions have inspired me to not only care for people I know but to go the extra mile for them.

Fast forward to the present, we have been together for 41 months now and even till today, she has never stopped caring for me, my family, or even the community. Whenever she is free, she would volunteer her time to serve others; whether it be taking photographs or doing logistical and administrative work.

She… is none other than Jacqueline, the co-founder of this blog and the brainchild behind all the photographs that you see in this blog. In all honestly, this blog would not have existed if not for her and yes, we will be getting married next year in May [sponsors are welcome :P]. For all that she has done to care for others beyond herself, I am nominating her for the Big-Hearted Family Awards.

I hope this short story would inspire you and if you have been inspired to serve the community, you might want to check out the Care and Share Fundraising Portal and see how you can contribute to the community!