Our Story

Hello everyone and welcome to A Winsome Life!

A Winsome Life came about because we wanted to document some of our personal life stories. What started off as a mini hobby soon became a profitable small business which generated additional passive income for us.

Today, we provide a variety of digital and social media marketing services that is not limited to just content writing, product reviews, and ad placements. We also offer a host of digital tech solutions that can help small-medium enterprises foster a collaborative working culture.

Our Milestones

2011
The founding of A Winsome Life as a Singapore-based lifestyle blog.

2012
Welcomed the 100,000th visitor.

2013
Singapore Blog Awards Top 10 Finalists for the Best Lifestyle Blog

2015
Registered A Winsome Life as a small business with ACRA.
Offered Personal Concierge and Lifestyle Management Services.
Our Personal Concierge Business was Featured in The Straits Times.

2016
Welcomed the 1,000,000th visitor to our site.

2017
Our Personal Concierge Business was quoted in The Straits Times.

2019
Awarded the Singapore Website Awards 2019 Site of the Month (January) Award.
Published the thousandth article.

2020
New astrology column for all things astrology.

About Melvin Lee

Melvin Lee is the Co-Founder of A Winsome Life and he is extremely passionate about content writing. From a humble blog that he started in 2004 where he rants about his school life, Melvin started A Winsome Life together with Jacqueline in 2011. Since then, A Winsome Life has garnered more than 2,000,000 page views in total and welcomed more than 860,000 unique visitors till date.

A jack of all trades, Melvin firmly believes in lifelong learning and he enjoys sharing his knowledge, skills, and experience with others. Inspired by his dad to become an entrepreneur, Melvin has registered three businesses that he hopes would bring value to the community.

1. A Winsome Life

A Winsome Life is a Blog Site that Curates and Publishes Lifestyle Content and Articles. The Range of Topics include Fashion, Entertainment, Travel, Home Renovation, and many more.

2. Mel’s Adventure School

Mel’s Adventure School is an Outdoor Adventure School Based in Punggol and it Offers Weekly Forest & Nature School Programme, Weekend Multi-Sport Academy Programme, and School Holiday Camp Programmes.

3. Hestia Digital Tech & Consulting

Hestia Digital Tech & Consulting is a Digital Tech Start-Up Offering Full Stack Web Development and Digital Marketing Services to Meet the Needs of A Modern Business Enterprise. Our Suite of Digital Marketing Services includes Content Marketing, Search Engine Optimisation, Social Media Management, Search Engine Marketing, and Online Advertising.

During his free time, Melvin enjoys spending time with Jacqueline and Mikayla, reading a book, travelling to unwind, boating, and sipping some fine wine and sake over a hearty meal.

Unknown to many, Melvin plays the guitar and drums and he has also acted in a few television productions on KidsCentral (now known as Okto), Channel 5, and appeared in the movie production, Ah Boys to Men.


About Jacqueline Teo

People say, “A picture paints a thousand words.” and that is exactly what Jacqueline is fond and capable of. Armed with a Fujifilm XA2 and her Apple iPhone, Jacqueline is the Official Photographer for A Winsome Life and she is always out hunting for good photography opportunities. Bubbling with fresh and innovative ideas, Jacqueline would work hand-in-hand with Melvin to churn out blog posts for A Winsome Life.

Through her photos, Jacqueline hopes to inspire people to travel more, eat more, see more, and enjoy life to its fullest!

For event invites, advertorials, sponsorships or any other queries, please contact us via the form below.