Tech Archives - A Winsome Life

[True Story] – Our Experience with a Malicious Website Hack

By delta May 30, 2023

Have you ever wondered what it feels like to have your website hacked? Unfortunately, we found out firsthand when our website fell victim to a malicious intruder. In this post, we want to share our harrowing experience, how we managed to recover from the incident, and the valuable cybersecurity lessons we learnt along the way.

With over 12 years of operating A Winsome Life, we never expected to face such threats, but we now understand the importance of staying vigilant in the face of increasing attacks from malicious hackers.

How We Got Hacked
Regrettably, we experienced a successful hacking attempt, during which the attacker gained access to our website’s backend. They changed our password and the email address associated with password recovery. While we cannot be certain whether it was a result of brute force hacking or SQL injection, we suspect the latter because we had implemented measures to mitigate brute force attacks, and we observed a rise in SQL injection attempts.

Our Recovery Process
Upon receiving the alarming notification that our password and recovery email were changed, panic set in. We tried various methods to regain control but were met with frustration. To regain access, we took the following immediate actions:

We blocked all access to our .htaccess file and implemented stringent security measures for sensitive files, folders, and directories.
We meticulously retraced the steps taken by the hacker. By reclaiming ownership of our account and changing the password, we were able to regain control. We owe our successful recovery to our access to the server, which enabled us to override the hacker’s actions. This highlights the vital importance of securing server access alongside website security.

Securing Our Website
Following the ordeal, we swiftly implemented additional security features to fortify our website. We installed the Wordfence plugin for our WordPress platform, which provides robust protection against anomalies and threats from unknown IP addresses. Furthermore, we implemented a two-factor authentication method as an added layer of defence, safeguarding against unauthorised access even if the initial security measures fail.

The Significance of Cybersecurity
It bewilders us as to why our website, devoid of payment processing or commercial transactions, became an attractive target for hackers. Nevertheless, we feel compelled to share our story and emphasize that cybersecurity threats are real.

If you operate a WordPress website with e-commerce features, it is crucial to frequently update your plugins and implement additional safeguards to secure your platform. The prevalence of fraud and phishing scams in the news serves as a stark reminder. As technology continues to permeate our lives, exercise caution when encountering anything that appears too good to be true.

Experiencing a website hack was an alarming and stressful ordeal for us. However, we emerged stronger and more knowledgeable from this experience. By sharing our story, we hope to raise awareness about the importance of cybersecurity and help fellow website owners avoid a similar fate. Should you have any questions or comments regarding this topic, please feel free to leave them below or contact us directly.

Is Going Online Safe?

By delta March 20, 2023

Going online probably isn’t as safe as you might think. While it’s become an everyday part of our lives, many hidden dangers are lurking and waiting to strike.

Is The Internet Safe? It’s Complicated

The short answer to whether the internet is safe is “yes and no.” While it has brought numerous benefits to those who use it, it also comes with significant risks.

For instance, cyberbullying is an issue, particularly for young people. The internet provides a platform for anonymous individuals to harass and bully others, leading to emotional distress and trauma.

Identity theft is also a major problem. Hackers can use personal information, such as your name, address, and financial details, to steal and use your identity for fraud.

Then there is the issue of scams and fraud. Scammers may use phishing scams, fake websites, and fraudulent emails that can deceive you into revealing sensitive information or making payments. It’s all a big risk.

Even spending too much time online can be an issue. Many people can get addicted to social media and video games, causing them to neglect their real lives. This problem will only worsen as the metaverse and AI play bigger roles in our lives.

How To Stay Safe Online

However, it’s essential to note that the internet is not inherently dangerous. It is our usage and habits that can make it unsafe. Taking certain precautions can minimize the risks associated with going online.

It turns out that there are all sorts of things you can do.

For instance, you can use stronger passwords, making sure they’re unique and contain a mixture of characters.

You can also keep your software updated. This ensures you avoid vulnerabilities that hackers could exploit.

You should also learn how to protect against ransomware. Don’t provide any information to anyone about your personal details online unless you trust the site entirely. Also, make sure you have antivirus software running in the background that can detect ransomware attacks.

If possible, use a VPN. Benefits of using a VPN include:

Security: A VPN encrypts your internet traffic, making it more secure and protected from hackers and cybercriminals.
Privacy: A VPN masks your IP address and hides your online activities from your ISP (Internet Service Provider) and other third parties, providing greater privacy.
Access to restricted content: With a VPN, you can bypass geo-restrictions and access content unavailable in your country.
Anonymity: A VPN allows you to browse the internet anonymously, which can be beneficial if you want to keep your online activities private.

In addition to all this, make sure you limit sharing of personal information. Be mindful of the data you share online via technology, and avoid oversharing on social media platforms.

Lastly, balance your time online. Look out for signs that you might be addicted. Make sure you’re not surfing the web at the expense of the rest of your life. Don’t let it become something you do out of habit. If you find yourself slipping into going online all the time, take a break from it in nature.

World’s Simplest & Safest Hardware Wallet for All Your Crypto Assets

By delta August 27, 2022

The crypto world is not entirely new to me. I actually tried mining Bitcoin in the past but it got increasingly more difficult and costly because the code just gets tougher and tougher to crack. Hence, I drifted away from crypto to focus on my career and have only recently gotten back into the crypto scene when a friend of mine introduced me to the world of non-fungible tokens (NFTs).

If you are new to crypto and you want to start putting some real money into it, you must be prepared to lose all your money and I really mean it! One thing you need to understand about cryptocurrency is that once you lose it, you really lose it forever. There is absolutely no way you can reverse transactions like how one can do so in a retail setting.

One crucial aspect that you need to be mindful about when entering the crypto space is being responsible for your own safety and security. There are many dodgy scam tactics that people will try to employ and this could include getting you to reveal the seed phrases to your crypto wallet through phishing and bots.

Now, whether you use a hot wallet or a cold wallet, there will always be recovery seed phrases that you will need to jot down and safekeep (in the event you lose access to your wallet and need to re-gain access). This has always been the case but not anymore!

Hugware®, the world’s first seed phrase-free wallet by a locally founded tech company, UKISS Technology, is now available for US$139 and it comprises of an Authentication Key (A-Key), a Rescue Key (R-Key), and a five year warranty!

Safe and easy to use, the Hugware® crypto hardware wallet is the epitome of state-of-the-art security that every crypto novice needs, providing a reliable recovery plan for their investments. Users can be rest assured that their private keys will always be at their fingertips with this new must-have tech accessory.

Hugware® is a great solution for those who tend to forget or lose their seed phrase and are looking for a self-custody wallet with a simpler recovery process, thanks to its master seed synchronisation capability. It boasts seamless key pairing, which ensures that private keys are generated and stored in the hardware while enabling backups through device pairing. That way, the seed does not have to be translated into recovery phrases and will not be exposed to human error, phishing, or theft.

Hugware®’s safe and secure technology is patented in more than 20 countries and significant markets, including the United States, Europe, China, India, and Southeast Asia. Each Hugware® comes with a Certificate of Authenticity recorded on blockchain.

How Hugware® Works

Each Hugware® comes in a pair. During setup, the master seed is generated in the Authentication Key (A-Key) and synchronised with the Rescue Key (R-Key). The A-Key is used to manage crypto assets and is the gatekeeper of your private keys. Simply plug it into your device to provide authentication or confirm transactions.

The R-Key can be kept for when users need to recover access in the future, and is your life-saving gizmo. Plug it into your device to recover private keys in case you lose the A-Key. The R-Key backs up your master seed for fast wallet recovery.

Featuring a sleek and streamlined design, the A-Key and R-key are pocket-sized, enabling users to easily carry it around wherever they go. Hugware® also comes with USB and USB-C connectors that users can plug into their devices.

Additionally, Hugware® comes equipped with a security system that is programmed to lock the device after 10 failed logins. This offers an added layer of security in the event you lose either one of your keys.

The fuss-free solution supports multiple blockchain networks and is available on desktop for Windows and MacOS, and soon on Android (iOS users will have to wait a little longer) .

As an iterative product that consistently works to improve itself, there will be more features to be added with every Hugware® version upgrade. These include new features such as U-Archive and U-Hide that are in the works.

U-Archive

Fortify your backup in the cloud. Secure your archives without compromising on space. The U-Archive encryption software allows you to encrypt large folders in your computer or in the cloud, and only the holder of the associated Hugware® can access the archive. This software is slated to launch in September 2022.

U-Hide

Hide your files while keeping them within reach. Protect your sensitive files and media assets with ease. U-Hide allows you to encrypt individual files in your computer while keeping them accessible: only the holder of the associated Hugware® can access those files. This software is slated to launch in November 2022.

UKISS Technology is also rewarding buyers of the Hugware® and other UKISS services with KISS Tokens to offset their next UKISS purchase.

Visit https://www.ukiss.io/ or https://t.me/UKISSTech and get your Hugware® today!

Gadget of The Year – A Review of the LUMOS NANO Projector

By delta August 18, 2022

Owning a portable projector has been on our list of wants for quite some time, but because of our busy lifestyle where we also have to take care of two (2) very active children, we hardly have time to do our research and purchase one.

Since we got the LUMOS TEMPO from LUMOS, we thought we might as well just give the LUMOS NANO a shot and go for it since the LUMOS Projector Brand has got so many positive reviews.

Aesthetics

The LUMOS NANO Projector sports a rectangular, boxy design, and its compact design makes it very convenient to bring around. Weighing just 400 grams, the weight of the LUMOS NANO Projector feels very similar to a can of soft drink. The look and feel of the LUMOS NANO do bear some resemblance to R2-D2 from Star Wars.

Performance & Quality

The performance and build quality of the LUMOS NANO Projector is what makes it stand out from other mini projectors.

The LUMOS NANO runs on the Android 9.0 operating system, and commonly-used applications such as Google Play Store, YouTube, and Netflix come pre-installed with the device. Other mini projectors in the market are not that “smart” because their only function is to mirror/duplicate the display of another device. As for the LUMOS NANO, it can run independently on its own without requiring another separate device. The LUMOS NANO projector also has the Airplay/E-Share function, which you can use to mirror your phone to show any content from your phone, all without any messy cables.

Although it was easy for us to use the inbuilt touchpad to navigate the user-friendly interface, we feel it is way easier to use the remote controller than the inbuilt touchpad to navigate the user interface.

Depending on the projection distances, the projected screen size of the LUMOS NANO is between fifty (50) to hundred (100) inches. One significant feature of the LUMOS NANO is the auto keystone (screen adjust) feature that allows it to be placed at any angle we want without worrying about distorted, off-axis images.

The only qualm we have about the LUMOS NANO is its short battery life of two (2) hours. If you plan to watch a movie or organise a Karaoke session with a group of friends, it is recommended that you plug the LUMOS NANO to a power source.

Having tested the LUMOS Nano Projector in both day and night settings, we have found that it works best in a dark and enclosed environment. Thanks to the premium DLP Tech feature and the powerful Dolby Audio speakers on the LUMOS NANO, the entertainment experience is rather pleasant and captivating.

Pricing

The LUMOS NANO is priced at only SGD$599 and comes with a one (1)-year local warranty. Just so you know, most other mini projectors in the market that share similar features as the LUMOS NANO are priced at SGD$900 and up.

Overall

We were so impressed with the LUMOS NANO Projector that we feel it deserves a ‘Gadget of the Year’ award.

The LUMOS NANO Projector is an all-in-one entertainment device that has undoubtedly wow-ed us with its power-packed features in so many ways. Whether you use the LUMOS NANO as a Bluetooth speaker to play some of your favourite Spotify hits or use it alongside your Bluetooth-enabled karaoke set, the sound quality of the LUMOS NANO beats almost every other small projector.

For the price of SGD$599, the LUMOS NANO Projector is a worthy buy if you want to replace your Smart Television (TV) with a more portable all-in-one multimedia entertainment device that you can bring around for your vacations/staycations/impromptu karaoke sessions.

This one-stop entertainment device allows you to share what you love and enjoy with the people that matter the most to you, and it is now available for purchase directly from LUMOS Projector via their website at www.lumosprojector.com/awl

A Personal Take On The LUMOS TEMPO Wireless Earbuds

By delta June 25, 2022

With so many variations of products being developed and pushed out into the market so rapidly, navigating the world of wireless earbuds can sometimes be a murky one because there are just so many options available out there. However, the wireless earbuds that we often know or hear about are those that have got a huge marketing budget and the lesser-known ones are those that are sold directly to consumers and rely heavily on digital ad campaigns and word-of-mouth marketing.

In this blog post, we will be sharing with you our personal take on the LUMOS TEMPO, a lesser-known wireless earbuds brand by the team that brought the well-loved LUMOS AURO Home Cinema Short Throw Projector to the local market.

Aesthetics

The LUMOS TEMPO has a look and feel that is quite common and this does not come as a surprise since most wireless earbuds in the market are trying to emulate the wireless “stick” design that was made famous. However, the “stick design” is not something new nor revolutionary. The “stick” design has been around since the 1980s when Sony Walkman was quite the hype back then.

The LUMOS TEMPO charging case and wireless earbuds come only in one colour i.e. matt-grey. The hold and feel of the charging case feel natural although I wonder whether the outer case was made from recycled plastic because it felt like it was (as an environmentally-aware consumer, this is a big plus point for me).

Another plus point is the fact that the charging case can be charged using a USB-Type C cable (by the way, this should be a standard and it gets really annoying if I have to carry different cables to juice up my laptop and other devices).

Performance & Quality

The LUMOS TEMPO wireless earbuds come with Active Noise Cancellation (ANC) and it looks like having an ANC feature is going to become a mainstream/must-have feature for all wireless earbuds (at least this is what we think). Then again, there are wireless earbuds from big brand names that don’t even have ANC and we guess this very much depends on one’s preference (because we know there are people who just do not enjoy having the ANC feature).

With an enhanced ANC capability that exceeds even the industry average, the LUMOS TEMPO is highly effective in blocking out more distracting and fuzzy background noises. This allows for a more immersive listening experience that lets users focus on the audio that they are listening to. Just so you know, the LUMOS TEMPO cancels up to 42db of noise and this is 12db higher than the industry average of 30db. Furthermore, it packs the longest battery life among other wireless earbuds brands at 30 hours!

This makes the LUMOS TEMPO the best travel companion you can have for long-haul flights!

But that is not all. The LUMOS TEMPO is also awesome for both work and play. The LUMOS TEMPO is equipped with 6 mics versus the traditional 4-mic setup in most earbuds available in the market. This means that your voice can be heard clearer and sharper during work & family calls. However, do note that the LUMOS TEMPO will still capture background noises when you take calls. If you want superior voice clarity, you will need a dedicated microphone setup.

With an IPX5 rating (sweat and water-splash proof i.e. light drizzle), the LUMOS TEMPO is also the perfect pair of buds for exercises and outdoor activities.

Overall

For the price of $179 SGD, the LUMOS TEMPO comes with a full 1-year local warranty and we definitely agree that it is truly the best-sounding premium wireless earbuds at half the price.

Ready to get the LUMOS TEMPO? Check them out over here!

We Have Moved to Exabytes!

By delta March 22, 2022

Our web hosting services with Siteground has officially come to an end and in the last 3 to 4 months, we have been scouting around for another web hosting service provider that could meet our requirements and needs.

Having surveyed the market for some time and with our experience of using different web hosting service providers ever since we started A Winsome Life back in 2011 (yes, we have been around for 11 years now!), we have finally decided to have Exabytes host all our WordPress sites!

This is a massive undertaking because changing a web hosting service provider involves website and data migration which can sometimes be a real pain. However, with Exabytes, we were pleasantly surprised at the speedy and prompt migration process. In fact, it took less than a day for the Exabytes technical team to complete the entire migration and it was very successful because we had no loss of data, and our downtime was minimal.

When choosing a web hosting service provider, two most important factors that are extremely crucial for us to consider is speed and security. After all, nobody wants to visit a website that either takes too long to load or is unsafe and buggy.

The 3-year WordPress hosting plan that we signed up with Exabytes cost us SGD$287.64 (this works out to SGD$7.99 per month), and what we really like about hosting with Exabytes is the free lifetime domain, flat renewal rate, and the generous 90GB of SSD Disk Space!

Furthermore, the move to Exabytes has saved us SGD$560.36 and this is quite a substantial amount of saving which we could now put to better use because the specifications for the plan that we signed up with Exabytes are even better and more value-for-money than what SiteGround was offering us.

Apart from providing web hosting services, Exabytes also offers a suite of services such as website designing, search engine optimisation, and digital marketing solutions.

If you are a home-based business owner or a small medium enterprise with no online presence, kickstart your digital business transformation by engaging Exabytes. If you are a seasoned website developer and you are looking for a reliable and affordable website hosting service provider, we highly recommend that you check out Exabytes!

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Redeem a gift when you spend S$3,000 & above. As simple as that.
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Register a new account on Exabyte’s website here or download Exabytes mobile app here.
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Don’t Let Tech Become An Afterthought In Your Home

By delta February 4, 2022

We live in a tech-focused society. However, despite our love for tech gadgets, introducing technology into our homes comes at a high cost. Indeed, most homeowners struggle with space-demanding tech solutions that clutter their interiors.

The exciting entertainment system doesn’t seem to fit into the living room. Instead, you find yourself fighting with an army of cables that look like snake nests running along the walls. Besides, the sofa is too close to the screen, so you frequently experience eye strain.

Does it sound familiar?

You might feel like tech isn’t suited for your life. But the reality is that household technology needs planning as much as any home improvement project. Don’t just buy and plug it because it’ll be messy and frustrating. Instead, you need to consider how to implement it into your day-to-day decor without creating a chaotic interior.

Have a long-term plan

Technology is a long-term investment. So if you are considering adding new tech to your home, you have to think into the future. For instance, if you wish to add a smart door lock, you will have to ask yourself important questions:

Is it RFID tech or keypad, or both?
How do you manage setup and access control?
Does it need to connect to a smart home hub or WiFi?

Rather than considering the answers for today, you should be focusing on how you want to use your tech in a few years’ time. For instance, if you do not have a smart home hub yet, but you want to invest in a similar system at some point, it would be best to buy a smart lock that can work both independently and in connection with a hub. The better you plan ahead, the less likely you are to struggle to set things up and need to buy duplicate solutions.

Focus on storage-friendly solutions

Picture the scene: You’ve finally managed to receive the latest video console. Chip shortages have delayed your order for what feels forever, but finally, it has arrived! So how do you best set up your gaming corner without battling wires and a cluttered sea of gaming accessories? The answer is simple: You need a unit that can hold your tech and store all necessary elements. For enthusiastic teen gamers, it can be a good idea to check gaming beds at Cuckooland so you can turn their bedroom into an organised gaming paradise. The same principle can apply to your workstation, so you can keep your laptop, keyboard, and other accessories in one place.

Don’t try to make it fit at all costs

As exciting as it can be to buy an XXL screen for home, you need enough space to maintain a safe viewing distance. Tech purchases should be considered with the same attention to detail as any other interior investment. Consider:

long-term health and safety risks
function in the room
its impact on the decor

Forcibly introducing tech items that don’t meet your household needs and arrangements can be a waste of money.

We live in a plug and play society where accessible technology finds its way rapidly into our homes. Unfortunately, tech solutions are space-demanding and potentially clutter- and expense-creating. So, it’s essential to evaluate your options carefully before investing in high-tech gadgets that could destroy your peaceful home!

Questions you should Ask When Hiring a Local SEO Services Company

By delta August 1, 2021

Local SEO (Search Engine Optimization) is a very great marketing strategy that allows you to enhance your company’s website to ensure that individuals within the locality of your business can easily locate your business. In other words, it allows people to find your website with the final intention of getting them to come to your local business place.

While general SEO is all over the place these days, local search engine optimization is slightly more complicated and requires specialization to get the best out of it. You can visit mwdigitalyorkshire.co.uk to learn more about local search engine optimization. That said, if you have this marketing strategy in mind, then you should hire a specialist company that offers this kind of service.

Knowing how important this hiring process is to the growth and success of your business, we have come up with certain important questions you must ask a local SEO company before putting your pen to the paper. With these questions, you will be able to determine if the firm is fit enough to handle the job you want them to carry out for you.

Therefore, without further ado, let’s take a look at these important questions…

1. Ask them for Case Studies

Reliable firms involved in this kind of service should be able to provide case studies to prove to their prospective clients if they can provide the services that they say they provide. Hence, this should be one of the questions to ask.

The case study should be able to show how the organization has aided the increase of a business’ local popularity. On the websites of some top-notch companies, you can easily find some of these case studies. In such a case, you just need to visit the website to evaluate if they are good enough for the task you require.

2. Do they specialize in Local Search Engine Optimization?

As we said earlier, SEO is a broad discipline and local SEO is just one branch. Therefore, not any search engine optimization firm should be trusted with this kind of job.

Therefore, it is important that you are sure that they specialize in this area. When you get a specialist, you can be rest assured that they will use the right tools to ensure that your business becomes visible within your locality.

3. Ask them about their Schema.org Experience

When it comes to local SEO, it is highly unlikely for this service to be rendered without the use of schema.org. Therefore, to assess the credibility of the company, ask them about their schema.org experience.

Any firm that has no or little understanding about the working and functions of this tool should not be hired. This is because schema.org will help you to correctly configure a lot of things.

4. What Tools do they Use?

Man invented tools to make work easier and the same goes for local search engine optimization. There are a lot of these tools out there that an expert can make use of to not only make the job easier but also better.

Hence, you should ask the firm you want to hire about the tools they usually use. Don’t just ask what tools they use, also ask the reason they use those particular tools. To avoid being bamboozled, it is good that you also learn about the tools that are used in this field before contacting the company. Click here to learn more about these tools.

5. What is their Overall Strategy?

There are different strategies that experts employ in this field. Therefore, you need to be aware of the strategy that the company you want to hire employs. In most cases, the strategy is usually based on the business type and the target audience.

When making your selection, ensure you go for a company that employs the general strategic approach. This approach will allow you to reach a wider target, market, and industry.

6. Is a lot of On-Site Search Engine Optimization is needed?

On-site search engine optimization building is important when it comes to this marketing strategy. This will help you to determine how the site’s landing pages, the website’s structuring, schema.org, etc. will affect the effectiveness of the process.

Hence, you need to verify if a lot of on-site search engine optimization will be needed to enable you to plan for that as well.

7. Ask about their Review Experiences

One of the reasons for hiring a local SEO firm is to enable you to get positive online reviews. Therefore, you should ask them what strategies they will employ to enable your business to get positive reviews. Any firms worth their salt will have such strategies for review generation.

8. Ask for Client References

To assess the credibility and efficiency of the firm, you should ask them for client references of both past and current clients they have worked for. If they are open to divulging this information, then you should reach out to those individuals or businesses to see if they were satisfied with the services they got.

Some companies’ websites have a clients’ page that allows you to see the clients that they have worked with in the past or are currently working with. You can check the page and try to reach out to such listed clients.

9. Ask about Citations

Ask if the firm uses business citations when working in cyberspace. In case you don’t know what a citation is, allow us to briefly tell you. Citations are the contact information of your business that includes your business names, contact number, and address.

10. What will be in the Reports?

Reports must be sent to you at an agreed time to monitor the progress of the job that is being done. Hence, you need to know beforehand what you will be expecting from the organization when they submit their reports.

A good local SEO report will include the following:

Rankings by location
Generated reviews
Traffic by location etc.

Conclusion

Hiring a local SEO services company is a great step in the right direction for your business. With the questions we have shared, we hope you will be able to select a firm that will help you achieve your goals.

Choosing a Digital Company for Website Design in Spokane WA

By delta July 19, 2021

As consumers worldwide turn to the internet for purchases, information, and entertainment, it’s best if your business could cope with these changes and ensure that you’re visible with your consumers in Spokane, WA. This is where an optimized website comes in.

Whether you’re an owner of a bakery, restaurant, or flower shop in Spokane, you need to set up a compelling website where you can gather leads and sell your products or services. Your competitors are doing it now so, why wait until they get all the customers that should have been doing business with you?

Choosing the Right Company

For you to get the best designs and colors that mesh together, you need to work with a digital company in Spokane that has years of experience when it comes to websites. These partners can make or break your business, and this is why you should be very selective with them.

The colors, brands, logos, fonts, formats, and aesthetic style will be the new face of your business. Customers will recognize you in an instant when your brand becomes familiar with the people in Spokane. They may recognize your restaurant based on the ads you’ve put when they drive near your location or search for your establishment because they like the overall impact that your brand signifies.

Nowadays, there are so many SEO and digital companies out there that it can be challenging to choose which ones will be the best fit. You can visit http://www.justinmonkseo.com/website-design-spokane for more information about their services and products. Other signs that you’re working with the best team include:

1. They are Open to Communication

Communication is accessible when you’re working with a team. They listen to your ideas, make suggestions based on their experience in the digital marketing industry, and help you set up everything. Your business is something that you know way better than anyone else, and the digital team is often creative in making your ideas come to life. They will make some changes and consult you about them, and they will recommend improvements based on customer feedback.

2. Incorporating their Ideas

The reason you’re hiring them is that they are an expert when it comes to SEO and website design. They are familiar with incorporating the elements and strategies to make you rank higher. They put together concepts, ideas, and techniques that will make your website user-friendly and accessible.

If a web design agency does nothing but nods its head to a lot of what you’re saying, then it might be time to look for a different one. It would be best if you got your money’s worth by choosing designers who can improve everything you’re picturing, and they should match or exceed your knowledge in web design to make the project more effective.

3. Great Marketing Team

Many people may think that websites are just “sitting out there,” and they don’t want to grow it. However, some entrepreneurs have taken chances, and they are now making their website a platform where they can introduce their brand, sell products, and offer services. For everyone serious about making their website work for them, it’s best to get a company with an effective marketing team.

The marketing team will design the products, add descriptions, upload images, ensure that the check-out cart is working fine, and do other stuff for the site to perform. Customers love it if they can order something, and they will pay without any hassle. When website marketers, developers, and designers work together, the finished product will soar to the top ranks without needing to make an effort.

4. Has Knowledge in Using CMS

Keyboard, Computer, Technology, Light, Colorful, Design

One of the glaring signs that a company was stuck in the past is outdated content. A content management system is needed on top of the designs. Without the CMS, you’ll be at a disadvantage in many marketplaces. Read more about CMS on this page here.

This is why the agency you should choose is familiar with CMS like Magento, WordPress, and Drupal. If you were pitched with a static HTML site, then it’s better to run away from these offers as they are outdated, and the results are not that great.

Why You Should Hire a Website Optimization Company in Michigan

By delta December 9, 2020

If you want your business to thrive in this day and age, you must harness the benefits the internet offers. This is something that many major and minor corporations are doing and they are seeing great results.

In this article, we are primarily going to shed some light on the benefit of getting a capable web optimization service provider. If you have your business situated in Michigan and will like to know what you stand to gain by engaging the services of these professionals, you should read on.

But before we go on, let us understand what web optimization is.

What Is Web Optimization?

Web optimization is a process that engages several advanced strategies, tools, as well as research to achieve the following:

Increase awareness of web pages and the website in its entirety.
Implementing compelling online marketing strategies.
Increase sales and revenue for the owner of the website.

These are some key reasons for engaging the services of professionals specializing in web optimization.

When a client hires a website optimization agency, there should be a remarkable improvement in how the website is publicized and perceived by established and prospective clients. This is what eventually leads to improved sales and growing revenue.

Often, many people confuse the term SEO to mean web optimization. Well, this is wrong although SEO does fall under the scope of web optimization. By hiring professionals, your page will eventually get noticed and ranked favourably on search engines.

Why You Should Hire a Web Design Service in Michigan

Whether you operate a large or small business in Michigan or any other part of the country, you stand to gain a lot by engaging the services of these digital experts. Some of the advantages have been discussed above but let us explain further and share other valid points below:

Helps You Stay Ahead of Corporate Competition

Whether you are into the real estate industry, a provider of HVAC services, a legal counsel… there is hardly anything you do that is a monopoly. Several others render the same service especially in an urban location like Michigan and what does this mean for you?

You have to take advantage of the internet and digital platforms to make yourself and your business known. To do this effectively, you have to break away from the mindset of running your web optimization campaigns yourself.

In plain terms, you have to seriously consider the idea of hiring a search engine optimization company in Michigan for the sake of your business and there are 2 main reasons for this.

First, they are a lot more skilled in getting your website to be the best that it can be and secondly, you should get a professional service provider on board so that you can dedicate more time to your business. Focusing on your company’s area of core competence is hectic enough and you certainly need all the help that you can get for other equally important tasks.

So, rather than figuring out how to improve the quality and functionality of your corporate website, let the right hands handle the task for you.

Increased Online Traffic

In this day and age, becoming a world-class company and massively improving sales is well beyond offering quality service.

To meet the expected financial turnover, your business has to be noticed by the right people and this is what a capable agency can do for you.

Most importantly, they understand how to channel publicity towards the right target audience. For instance, they understand how to direct online publicity towards nursing mothers if you are into the manufacturing and/or sales of diapers.

Improved Earning/Revenue for Your Company

No amount spent on hiring a capable web optimization agency is a waste of resource. This is because it is an investment that is certain to yield massive returns eventually.

Depending on the service you offer, you can even get the agency to implement online payment options on your website so that your clients can make cashless payments. This strategy has worked for a whole lot of companies, especially e-commerce sites.

Improving Customers’ Experience

Among many things, web optimization professionals can make use of large data gathered from your established and prospective clients to improve your service offerings.

For example, they can run strategic checks to figure out locations you are more likely to record more sales. This can help you take the next course of action and help you save time and money.

Web Maintenance When Required

The Internet is constantly evolving and you probably will notice how several mobile apps on your smartphone tend to have frequent updates being pushed to your smartphone.

In the same vein, there is always the need to keep tabs on how websites are being run so that you can maximize that knowledge for the benefit of your website.

A professional service provider is trained and able to take frequent maintenance action to improve your website. This ensures that your business is not lagging behind and that your business remains noticeable to the relevant people that your business targets.

For more (especially statistical) information on why hiring a web optimization agency is right for your business, you can click here.

Conclusion

Gaining the right public awareness is a huge part of what determines your success in the business world. To ensure that this is the case, it is essential that you hire a capable web optimization team.

In this article, we have gone over some benefits of doing this and hope that you can see why it is important for your business.