10 days have past since Singapore celebrated her 49th birthday and though all birthdays are somewhat a once-in-a-year affair, you can still be patriotic every other day without all the fanciful fireworks!

In case you haven’t know, Singapore is the birthplace of Tiger Beer, and since 1932, the brand has grown to become an intrinsic part of the Singapore identity.

Going back to the basics of how we have come to adore the quirks and nuances of our uniquely Singaporean culture, Tiger Beer has collaborated with YouTube Stars, “Tree Potatoes” to produce a video entitled, “You Know You’re Singaporean When…”

One-of-a-kind in Singapore’s YouTube landscape, the Tree Potatoes’ core team consists of Aaron Khoo, Elliot Tan, and Janice Chiang; a creative trio who took a gamble to start their own YouTube channel half a year ago. Currently standing as one of the top three YouTube channels in Singapore and one of the local representatives at the 2014 YouTube FanFest, the collaborative video “You Know You’re Singaporean When…” garnered a remarkable 45,660 views within a day’s posting; that’s more than 1,900 views per hour and nearly 200,000 views within a week!

Whether it’s eating at hawker centres more often than you’d like to admit, turning the void deck into a stadium, or even using more than three languages within a single sentence, we all have our little quirks that are unique to having lived on the little red dot.

In commemoration of Singapore’s 49th birthday, Tiger Beer has shed its signature corporate colours to don the national colours on its livery. This is the first time the brand has embarked on such an initiative, in a bid to walk the talk to unleash its pride as a home-grown beer that has gained recognition internationally. The limited edition red and white livery comes in packs of 10 [330ml] cans and it is retailing for the price of SGD$25.60 at all major supermarkets and hypermarkets.

Well, we have some good news for you and that is, in collaboration with Tiger Beer, we will be giving away 3 Packs of Tiger Beer Red & White Livery that contain 10 [330ml] cans each. To participate in this Tiger Beer Giveaway, all you have to do is just submit a photo of yourself in a fashionable red-and-white outfit of the day [OOTDs], creative red-and-white manicures, or even face paints!

You can submit your entries to admin@awinsomelife.org or post it as a comment on this blog post or Facebook post.

The giveaway will close on 23 August 2014, 2359 hours and the three most outstanding/creative entries will be selected to win. Winners will be announced on our Facebook Page on 24 August 2014, 1000 hours

For more information on Tiger Beer’s National Day campaign, do check out Tiger Beer Singapore’s Facebook Page.


Melvin is an Entrepreneur, Life Coach, and Chinese Metaphysics Practitioner. He holds an EMBA and he is a passionate and engaging teacher, known for his unique combination of science, research, and spirituality.

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