The goal of marketing is to inform as many people as possible about a product or service. Various strategies have been developed over time and they are all aimed at utilising efficiency in time and cost to deliver accurate and effective information. Digital marketing is not only one of the latest but it is also the most efficient and cost effective way to market a product or service.

In recent times, small enterprises have started to adopt digital marketing after witnessing its impact on large businesses. However, small business managers often arrive at a point where they wonder if it is even necessary for their business to tread into digital marketing and how doing so would impact them. As a manager of a small business, here is why your business needs digital marketing:

Digital Marketing Facilitates Equal Opportunities for All Businesses

Just like big corporations, small businesses now have equal chances of reaching customers and making sales on the digital platform. This can be attributed to technology advancements such as the Internet of Things (IoT).

IoT has granted users access to the digital market using various electronic devices such as laptops, tablets, smart televisions and smartphones. Small businesses can now reach their target audience with convenience and cost effectiveness. Small businesses can access the digital market without the need for large investments unlike before. Traditional marketing largely relies on your financial prowess and assets.

It is a Cost Effective Marketing Strategy For Your Business

Small businesses operate on a limited budget. Digital marketing will help you maintain your marketing costs within the budget limits.

A Study by IPOS confirms that small businesses using digital marketing register a revenue growth that is more than twice than businesses without digital marketing.

Digital Marketing Optimises Conversions

Traditional marketing methods such as banners or newspaper advertising struggle to register return on investment. Digital marketing works as a process where traffic to your website or app is converted to leads, sales or even subscribers.

The digital world has developed tools and techniques to ensure that your conversions reach an optimum.  An example of a tool to look up is split-testing also known as A/B test. Techniques to optimise conversions include email marketing, content marketing, social media marketing, and search Engine optimisation. 

Digital Marketing Has Proved to Facilitate Revenue Increase

Successful conversions end up as sales that register a revenue. The result you get after using digital marketing tools and techniques is an increased revenue. For example, social media helps businesses generate 78% more revenue than businesses that does not use social media.

Small Businesses Can Target Audience with Digital Marketing

Digital marketing helps your business to focus on delivering content to a specific niche. Targeting the specific niche will result in interactions between you and your customer. Digital marketing lets you interact with your customer on a personal level for e.g. through email marketing and direct message chats.

Digital Marketing Facilitates Customer Interactions and Feedback

Your business will be able to engage with customers at low cost and also get the feedback that you need to make future decisions. Amid this interaction, you will also be able to learn market trends and updates. Customer interactions via digital marketing grants your business an effective way to establish your customers’ needs. What’s more, it is a basis for building a relationship with your customers. A strong relationship with your customers will inspire trust and loyalty in your clients, thus, allowing your business to stay ahead of your competitors and generate even more business deals.

Digital Marketing Enables Mobile Access to Your Content

Mobile gadgets such as mobile phones and laptops enable remote access to the content of your small enterprise. These gadgets are dominating the current digital age and culture. Statistics show that the number of mobile phones exceeds the entire global population and in the near future, just about everyone will own a mobile phone. It is vital that you employ digital marketing tools and techniques that will convert mobile users into leads, sales and eventually subscriptions.

Brand Reputation

Brand reputation is all about customers’ perspective of a brand in your business. Customers can interact with your brand, review it and see what others think via a digital platform. You can develop a brand from information and feedback you collect from your customers on a digital space.

Digital marketing also facilitates ease of promoting your products or services. Your product or service gets more viral as more people get to know it and use it. This results in brand awareness. As you continue to maintain good product and service standards to your clients, you build a good brand reputation.

Digital Marketing Exposes You to Influencer Marketing

Influencer marketing is a type of digital marketing where you enlist the services of an online influencer to create brand awareness. An influencer is someone who has many followers on any digital or social media platform and an influencer’s followers represent a prospective market that your small enterprise can tap into. Influencers use Call-To-Actions to influence positive action towards your brand. What’s more, these followers also have followers and friends to whom they may share information about your brand. 

Digital Marketing Ensures that Your Small Business Survives Online

Digital marketing tools and techniques are geared to ensure that web traffic converts into leads, sales or subscriptions. More often than not, the lack of conversions is registered as a failure on the online market because having visitors merely visiting your website is not enough to ensure the survival of your business on the online platform. Hence, having the right digital marketing strategy when using an online platform to market your products or services will ensure that you reach the right people that will generate positive results.

How to Get Started?

People are embracing digital marketing at a rapid rate. Your starting point could be something as simple as running a social media page. From there, you can then go on to build your own website as your brand awareness increases. Dedicate time to study the digital marketing tools and techniques that are available and choose one that works best for your small business.

With the advancement of e-commerce today, choosing the best payment gateway is crucial for the growth of your online business. It gives convenience to the transaction process and helps to lessen the chances of credit or debit card fraud. A payment gateway is a merchant service provided by an e-commerce application service provider that authorises credit card or direct payments processing for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar stores. All credit or debit card transactions go through a payment gateway for authorisation purposes.

Opting for the right payment gateway needs to be done with some requirements. Merchants cannot blindly choose their payment gateway service without checking what the certain payment gateway service offers. This is when Mobiversa comes in handy for everyone who plans to start up an online business. The features provided by Mobiversa are meant to serve merchants with a hassle-free transaction process for any kind of business.

With Mobiversa, you can tick off your checklist easily as their payment gateway is accompanied with many essential features. You do not have to be bothered with paying extra fees as transaction costs are low. Mobiversa is also complemented with a world-class security function and it is mobile, flexible, provides easy access to the merchant portal, and has a quick approval process. These features will surely help you to have a trusted, easy, and safe business transaction online.

The benefits you can get by choosing Mobiversa as your payment gateway service are efficient business growth, access to international payments from any countries, and instant payment. Since most Malaysians nowadays prefer to do cashless payments, you should never think twice on choosing Mobiversa as your payment gateway system. To date, they have more than 1,500 merchants from all backgrounds of businesses registered with them and their overall service rating is satisfactorily rated at 4.4 out of 5.

Most of Mobiversa’s clients commented that Mobiversa is easy to manage and is efficient and fast. There is no need to worry about paperwork or documentation procedure as their payment gateway is ready to serve a systematic transaction process at your fingertips.

As a one-stop solution for online payments, Mobiversa’s services include EZYWAY, EZYAUTH, EZYMOTO, EZYWIRE, EZYREC and MOBIPASS. Each service carries out different functions. If you wish to discover more, just browse through their website to find out the details. It only takes a few simple clicks to start using Mobiversa. Enjoy a convenient online payment gateway service for your business.

Bid goodbye to the payment problems that you have faced before by letting Mobiversa solve them for you today!

The chances are high that you use a smartphone on a daily basis to speak with friends, to look at the weather forecast and to access your email. You could very well be employing this very same device to purchase products and services throughout the online community. The rise of digital sales has become one of the most important industry trends throughout Singapore and this movement is expected to gain pace in the coming years. This brings up an interesting question. Might there come a day when physical retail outlets are no longer viable options for the average consumer? What does this mean for the entire marketplace and how might this impact your finances? These are all very important questions that deserve a bit more clarity.

Let’s take a look at what some of the experts have to say.

The Rise of the Digital Sales Experience

There is no doubt that virtual sales solutions are on the rise. It is now possible for you to purchase a product with a swipe of your finger. Transactions take place within seconds and the presence of massive online shipping services such as Amazon ensure door-to-door deliveries within a timely fashion.

Of course, all of these trends are very attractive to the average consumer. There are two main reasons for this observation. The first involves an undeniable sense of convenience; especially for those who lead busy lives. The second is associated with cost benefits. As the amount of online competition continues to grow, the average retail seller will be forced to cut prices in order to retain his or her client base. These very same entrepreneurs will employ modern e-commerce platforms such as Shopify Singapore to create a seamless consumer experience. This is why customers are taking advantage of what the online community has in store.

Getting Back Down to Reality

All of the observations mentioned above are quite compelling for those who believe that brick-and-mortar sales may soon go the way of the dinosaur. However, this hardly signifies that such establishments will disappear overnight. The fact of the matter is that countless consumers still prefer a hands-on experience when purchasing a product or committing to a service. This is why we are likely to witness another interesting trend.

Traditional retail establishments will be looking to bridge the proverbial gap between a digital presence and their physical outlet. In other words, they will take advantage of online promotional tools in an effort to entice clients to visit their store. This double-pronged approach should produce stellar results and many owners will be able to vastly increase their existing client base. The Internet is not nearly as much of a threat as some of us have been led to believe.

We are nonetheless living in extremely interesting times. The notion of virtual sales was fictional only 20 years ago. This is why it is rather difficult to predict what the future may have in store. Either way, those who are able to stay ahead of the curve should enjoy success.

People purchase shipping containers for different reasons. Depending on the purpose of purchase, some people prefer a new or almost new container while others simply want something functional and wouldn’t really mind the physical condition and attractiveness of the container as long as it is able to serve its intended purpose. But in all cases, pricing is always a factor and it is important to know how pricing is determined and some tips that will help you save money when checking on shipping containers for sale online.

As far as shopping for shipping containers is concerned, pricing varies from one seller to the other. However, how much you would have to pay for a container depends on a number of factors and the most important factor that influence container price is its condition. Generally, one would expect that a newer container in terms of age would sell at a higher price compared to an older one. However, you would soon find out in the world of container sales that this isn’t always the case. A container’s condition is first a subject of how much wear and tear it has had to endure and how much damage it has resulted from its use. Thus, you might find a new container that is badly damaged after a single use, will sell less than an older one that has been kept in great condition.

20′ is one of the two most common sizes of containers (the other being the 40′ size). While size is one of the main deciders in pricing, there will be other factors that need to be considered in order to accurately determine correct pricing.  Thus two 20′ Conex or metal container will have different values depending on the following:

  • Age
  • History and current condition
  • Additional costs such as the cost of delivery and permit fees.
  • Other customised features

If you plan to purchase a shipping container, the following is a basic guide that you can use to get a rough indication of how much shipping containers will cost:

Are you on a budget and looking for the most affordable option?

Steel Container on Container Dock

If your budget is a constraint and you want the most affordable shipping container options out there, then you can go for “as is” 20′ containers (otherwise called handyman containers). These are containers that have been badly damaged from use and might require you to do a little bit of restoration to get it into shape and in working condition again. You might have to repair doors, fix dents in the floor or roofs and repair holes caused by mechanical or even chemical accidents during previous use.

Generally, how cheap these types of containers come for depends on how much repair has to be done to get it back into shape. The cost of handyman containers can be as low as $1,400. With some days of work by a handyman or if you are a handyman yourself, you can get a good deal on a worn-out container and get it back into shape in no time. However, be sure you are paying just the right value for the container. If the total cost of purchase and repair is going to end up being enormous, it will be a better decision to go for something more midrange.

What are your mid-range options?

Pile Of Intermodal Containers


If you are looking for something temporary, can’t spend time and extra cash on repairs, and still want something affordable (or in this case mid-range); then renting a container is an idea that you can consider. This way, you not only get something convenient and still affordable, but you also don’t have to worry about where you will haul the container once you are done using it. Usually, a local supplier will charge you between $75-$200 monthly. What you pay depends largely on the condition of the container and extra features if any. Some suppliers will also carry out occasional maintenance on the container for an extra fee.

Click here to learn more about renting a container.

Buy a used container

Another way you can save money on container purchase is to go for a used container instead of buying a brand new one. As far as used containers are concerned, you will find many great options if you decide to go for it. Most used containers will serve basic storage purpose as long as they have not been badly damaged. Conex and Metal containers have a long lifespan and will still serve you well for some years when you purchase them.

Used containers provide an affordable yet good quality alternative. Used containers can cost as low as $1400 to $2600. This price will vary based on the dealer you are buying from and the condition of the container as at the time of purchase.

What are your options when you have enough to spend?

The other types of containers discussed earlier are for buyers who are constrained by a budget or whose reason for purchasing a container allows them to go for containers that are in “not-so-perfect” condition. However, if qualit is a must for you and you are not constrained by a budget, then a new or one-tripper container is the best option for you.

One-trippers are newly manufactured containers that have been shipped down with their very first cargo load. Thus, they are in pristine conditions with no damage done to them at all. Depending on the size and other factors, a one-tripper can cost about $3000 to $5000.

Read here to learn more about where to find shipping containers online.


Purchasing or selling a container depends on both your budget and working condition of the container. How much you are willing to spend will largely determine the quality of the container you are able to buy at the end of the day. At the same time, how much a dealer will list a container for sale is also subjected to its quality as at the time of purchase. Understanding these pricing and selling points is important in determining which 20′ shipping container to purchase.

Spray polyurethane foam is a type of plastic that is applied on the walls or ceilings of a house for insulation. The foam material is commonly used to seal the gaps and cracks of many buildings and households. For a lot of people, comfort and efficiency in the house can be greatly enhanced with the help of proper insulation. Spray foam can also help enhance your HVAC units during extreme hot and cold seasons. Read more about insulation in this link here.

Why Others Invest in Spray Foam Insulation

Leaks or even small holes can cause a loss of cool or hot air. Even if you are running your air conditioner the whole day you might experience heat in certain areas of your house. There’s a huge amount of energy that is lost when you have small openings on your doors and windows.

When you invest in proper insulation, you can greatly reduce your energy bills each month. You will also never feel the cold because your heating system works so well. You will be able to save on electricity and make your home extremely comfortable. The insulation is designed to keep cold drafts, the heat of the sun, pollen, and allergens away from your home. It is an eco-friendly solution that will keep moisture and pests outside.

The Pros and Cons of Spray Foam Insulation

As mentioned, you will be able to save up to 50% on your energy bills if you apply spray foam insulation. You can save the planet by being environment-friendly and you will also save a lot of money from your monthly bills. Any hot spots and cold drafts can be prevented from coming in because this type of insulation is 100% effective in acting as a moisture barrier. You will also hear lesser degrees of outside noise and be very comfortable inside your home.

For a lot of people, the only “con” that they might encounter can be the initial investment. It is no secret that spray foam insulation costs about 30% more than regular insulation because it uses special types of material. This kind of insulation generally uses non-toxic products and no residual smells will linger after the installation. Although for many people, the initial investment is well worth it. They consider the savings that they can pocket from their monthly bills as well as the increase of resale value in case they decide to sell their house in the future. If you want to know more on how you can save with your home insulation, sites such as can offer more information about the costs of any projects you might plan to start.

Types of Spray Foam for Insulation

High-Density Spray Foams

This type of spray foam has a denser structure compared to others. Its value lies in its strength and it does not expand as compared to other foams with lower densities. When it comes to building coverage, it requires more material in a given space. This is an excellent choice for exterior insulation and rooftops. Because of its thermal-resistant properties, it offers more protection against water and air infiltration. It strengthens the structure where it is applied. When it comes to high wind seasons, high-density spray foam bonds will help with the wind uplift, thus lengthening the roof’s life.

Medium-Density Spray Foams

This type of insulation is often used on walls’ interior. They can fill a wall cavity and attics with no vents. This offers several benefits depending on the climate and the type of house where it is used. As it is considered a closed-cell spray, it is applied in an area where insulation is needed the most. Furthermore, it acts as a vapour, air, and water barrier, and also reduces noise. The bond of medium-density foam provides bond and tensile strength. Your house will be sheltered from the elements such as wind-driven rains with medium-density spray foams.

Low-Density Spray Foam

This is a kind of low-density polyurethane open-cell spray foam that seals air. It generally weighs about a half pound and the structure is very flexible even if it is made up of hardened foam. Generally applied to walls, ceilings, ducts, and other crawl spaces; low-density spray foam is permeable to moisture and vapour but is excellent in blocking air. Low-density spray foam is frequently used in wall cavities during construction.

Some Advantages of Low-Pressure Spray Foams

This is applied to ductwork, electrical penetrations, and roof repairs. If you have a small to a middle-sized house, low-density spray foam is very effective in sealing small cracks and gaps. If you apply this to your home, you will have the advantage of cooler home environments during warm seasons or vice versa.

Don’t Know Where to Start?

Spray Foam Insulation

You have to get your house evaluated by an expert first before applying any insulation on it. You can get your project started by contacting a company that will show you different types of insulations. They will also be able to tell you the types of insulation that your home needs and address any problems that can be solved by insulation.

Choose a company where workers are knowledgeable in answering any questions you might have. With the help of the experts, you can make sound decisions that match your budget and preferences.  Whether it is for a spray foam insulation, attic insulation, or roofing insulation, experts will be able to install a durable work that can last through a long period of time. If you are in the hands of the right company, tou won’t have to worry about reworks and repairs. Call an expert today and get your project done in no time.

Textiles are everywhere, and they have played a significant role in the lives of individuals from early civilisation until now. The clothes you wear, bed sheets, draperies, towels, carpeting and upholstery fabrics you use, are all produced from textiles. Textiles have even made it into space as the lining of the cargo holds in space shuttles.

The versatility of textile is due to the different materials used in its production. Made from filaments or thin threads, textiles can be natural, artificial or a combination of both. These thin thread or yarns are created by spinning the raw fibres of various materials such as cotton, wool, flax, hemp and other materials to make fabric. Different methods such as knitting, weaving, felting, crocheting, knotting or braiding are used to produce textiles.

Sources & Types

There are four major sources from which textiles are produced; animal, plant, minerals and synthetic. Animal, plant and minerals are natural sources. During the 20th century, artificial fibres made from petroleum were used as supplements.

Textiles are available in varying degrees of strengths and durableness, from the finest microfiber, produced from very thin strands to the heavy-duty canvas. In textile manufacturing, several descriptive terminologies are used (from light gauze-like sheer to heavy grosgrain cloth and more). The textile industry comprises of different manufacturers and textile cutting services that are all available to consumers.

Animal Textiles

Textiles from animals are usually made from silk, wool, hair, skin or fur. Wool is the hair of sheep or goat. Wool is generally used to make clothing such as sweaters, coats and skirts. Woolen is a bulky yarn, which is made from carding, non-parallel fiber, while worsted is a finer yarn produced from longer fibers and combed to be parallel. Cashmere gets its name from the cashmere goat of India, while mohair is the hair of the angora goat of North Africa. Cashmere and mohair are well known for their softness and are the softest type of wool.

Some other animal textiles made from hair or fur are alpaca wool, llama wool, vicuña wool, and camel hair, which are usually used to make blankets, coats, ponchos and other warm coverings. Angora is the long, soft, thick hair of the Angora rabbit, while the muskox fine inner wool is called qiviut. Sea silk is an extremely fine, rare, and valuable fabric that is made from the long silky filaments or byssus secreted by a gland in the foot of pen shells.

Plant Textiles

There is a wide range of plant fibres used to produce several materials:

• A rope is made from plant textiles such as grass, sisal, hemp and rush.

• Coconut fibre known as coir is used to make twine, mattresses, doormats, brushes, floor mats, sacking and floor tiles.

• Hats are made from bamboo and straw, while dried grass a special type of straw is used for stuffing.

• Paper is made from fibres of pulpwood trees, rice, cotton, and nettle and hemp plants.

• Clothes are made from plant materials such as flax, cotton, hemp, jute, modal and bamboo.

• Pina, which is pineapple fibre, and ramie are also used in clothing but usually with a mixture of other fibres such as cotton.

• The lacebark tree’s inner bark is used in the manufacturing of clothing, accessories, and functional objects such as rope.

• ‘Bast’ fibers are those made from the stalk of hemp, nettle and flax plants.

Mineral Textiles

Textiles made from minerals have a wide range of uses:

• Asbestos and basalt fibre; these are used for fire blankets, vinyl tiles, stage curtains, sheeting and adhesives, acoustical ceilings, “transite” panels and siding.

• Glass Fibers are used to make covers for iron boards, mattresses, cables and ropes, insect netting, flameproof, fireproof, insulating and soundproof fabric. The beta cloth is a fireproof fabric that is made from woven glass fibres, coated with Teflon.

• Metal fibres, metal wire and metal foil have a number of uses including the making of jewellery and cloth-of-gold.

• ‘Hardware cloth’ is a US term, which refers to the coarse woven web of steel wire, which is used in construction. This is similar to window screening, but it is heavier and has a more open weave.

Minerals, natural and artificial fabrics can be mixed, as in emery cloth or sand cloth with a layer of abrasive attached to the back. The sand cloth is a US term used to describe fine mesh wire, which also has abrasive attached to it and is then used as you would use sandpaper. Read here for more on textiles.

Synthetic or Artificial Textiles

Synthetic or artificial textiles are mainly used in the construction of clothing and in the manufacturing of geotextiles.

• Polyester fibre can be used alone or mixed with other fibres such as cotton to produce clothing.

• Aramid fibre is used to produce flame-resistant clothing, armour and cut-protection.

• Acrylic fibre is a clone for wools and often used as a replacement of them, including cashmere.

• Nylon fibre is used to replicate silk and pantyhose is manufactured from nylon.

• Spandex whose trade name is Lycra is used to make tight-fitting fabric including bras, active-wear and swimsuits.

• Olefin fibres are used to make linings, active wear and warm clothing. This fabric dries quickly.

• Lurex fibre is metallic and is used as clothing enhancements.


Textiles are available in many different colours due to dyeing. Chemical processes are used to finish textiles so as to modify their characteristics. Starching was used on clothing during the 19th century to make them more stain and wrinkle resistant. The advancement in technology has resulted in the permanent press and finishing agents are used to reinforce fabrics, providing consumers with wrinkle-free garments.

Before textiles get to the consumer, they go through a wide variety of treatments such as improved crease-resistance, flameproof and dyeing among others. Many of these finishes, however, can create health-related issues such as allergies and problems relating to the skin. Since there is the likelihood of allergic reactions by some individuals caused from the dyes used to color the different fabric, quality control as well as testing is of paramount importance. Toxicity and the effect on the environmental resulting from the use of flame-retardant fabric is also of equal importance.

However, regardless of the impact on consumers and the environment, textiles are here to stay and will be, as long as this world lasts.

Anyone who knows pretty much anything about business also knows that digital marketing plays a crucial role in your business’ success. The reason for this is quite obvious – we live in a digital age and just about anything that happens to us and around us is in a way, viral. This is something that any business that wants to succeed should understand and then start using to their benefit.

In order to keep up with your competition, you have to consider hiring a digital marketing agency that can help you grow your business. At the end of the day, your marketing strategy is something that will either make you or break you!

Now, there are lots of different reasons that I could list off the top of my head why digital marketing is essential for your business’s success; but we will focus on the top five reasons why you should start considering hiring a top-notch digital marketing agency to do this immensely important piece of work for you!

  1. Boosting Your Business’ Visibility

The time of brick-and-mortar businesses has definitely passed, and any serious business owner that is hoping to lead their business to success in the future has already recognised the importance of digital marketing.

Getting your brand from the point where you and your loved ones know about it to the point where it becomes a household name is surely not an easy task, but it is something that is definitely possible and doable once your digital marketing agency starts working their magic.

Once you become visible and approachable to your website’s visitors, this new relationship that you started with your ‘audience’ then leads to converting them into your new customers/clients.

2. Connecting With Your Customers/Clients

Visibility leads to new customers! And once it does, your social media platforms will allow you to update them on any new products or services that you are promoting, while at the same time allowing you to connect with them directly.

This also means having a great customer support, because of the fact that anyone interested in what you are promoting can reach out to you directly! So audience-wise, you will be improving customer satisfaction and experience, customer retention, precise targeting, your cross-sell, etc.

3. It is more cost-effective than traditional marketing

Small businesses often have very little resources, which is where digital marketing steps in and saves the day. Understandably, the main reason why digital marketing proves itself to be the best choice for just about all business owners is the fact that you can set your budget in advance and make sure that you won’t have to spend a fortune on spreading the word about your brand.

Additionally, this means that as soon as you discover your target niche audience, you will be focusing on them instead of spending your resources on the ‘masses’ that may not be at all interested in your products and/or services. At the same time, digital marketing helps cater to your ‘mobile audience’!

4. It Helps Generate Better Revenues

One of the reasons why digital marketing plays an important role in your business’ success is the fact that it delivers conversion – fast! So, as you know, higher conversion rates will then lead to loads of profitable benefits in terms of higher and better revenues.

According to Google’s recent survey, bigger brands that are using digital marketing strategies have 2.8 times better revenue growth expectancy, whereas small and medium businesses that are using digital marketing techniques have 3.3 times better chances of expanding their workforce and improving their brand’s chances of success.

Another thing to seriously consider is white label digital marketing. In terms of your overall budget and future revenues, white labelling can do wonders for your business while at the same time allowing you to focus on building your brand’s image rather on technicalities.

5. It Will Help You Surpass Your Competition

Digital marketing definitely levels the online playing field in terms of allowing smaller businesses to become just as important and successful as their better-known counterparts. What this means is that everyone has a chance online!

Additionally, digital marketing allows you to also have insight in how your competition is doing, which marketing strategy they are using, while at the same time, allowing you to take some of their ideas and make them your own, thus making those ideas even better!

All of these reasons are something that should definitely make you reconsider your traditional marketing strategy and start looking for a digital marketing agency that will help you skyrocket your brand right away. If you need a digital marketing solution for your business, contact us via our form and we will get in touch with you!

What is a Recruitment Agency?

A recruitment agency is a company whose main business is helping other companies hire staff. They are a sort of marketplace where employers and prospective employees are matched, with the agency being the matchmaker.

We can simply call them the middlemen between job seekers and labour employers. Employers send them details of roles they need to fill and a recruitment agency will look through their database for workers that can suitably fill the position.

Why Companies and Job Seekers Use Agencies

There are several reasons why companies and job seekers prefer to work with these agencies. The reasons will depend on which side of the divide each belongs.


Companies hire agencies to help them hire their staff for the following reasons:

Cost Saving – The cost of hiring can be quite high. To get an insight into this, read this article here. One way that many companies save cost is by hiring through an agency. This saves them a lot of costs, thus making this choice ideal for companies that do not have the financial capacity to have their own full-blown hiring unit under their HR department.

Faster Delivery Time – For many companies, this is a time saving and much faster option. Rather than having to spend time and money to advertise for the position, putting extra workload on the human resources department to sort through the many job applications, shortlisting the candidates that will be called for an interview, and going through the strenuous process of interviewing the shortlisted candidates to select the one or ones they need; all the company needs to do is to simply tell the agency what they need and the agency does what it needs to do to fill the position(s).

It certainly saves a lot of time and allows the company to focus on the actual business of running their core operations.

Expertise and Specialisation – The process of hiring requires some level of skill that is acquired and honed over years of experience. Many companies cannot afford to form an in-house hiring team with the level of skill and expertise that is required to handle the hiring process for best results. They, therefore, find it easier to just hire through an agency that has the necessary expertise.

In other cases, a company might require a highly specialised role for which they lack the necessary expertise to interview or even decide on the right candidate. Thus, for companies with such requirements, they would usually engage an agency that is specialised in hiring for such roles to ensure that only fully qualified candidates are selected.

Guarantees – Another cause why companies prefer hiring agencies is because of the guarantees that some of these agencies offer. A lot of top agencies will guarantee that the candidate they present will remain in that employment for at least a specific period. Otherwise, the agencies will refund what they were paid for the job or simply refill the position at their own cost.

Such a guarantee certainly gives employers a level of assurance. See more benefits here:

Job Seekers

Free Assistance – Top agencies get paid by the company to fill positions so they do not charge applicants for the opportunity to consider them for the position. This means that the applicant will be receiving this assistance for free.

Access to More Employment Opportunities – A job seeker that is working with an agency will have access to more employment opportunities because the agency uses its network to receive information on roles that need to be filled in various organisations and matches these against the applicants they have. Qualified applicants can, therefore, be considered for more job opportunities than they would have on their own.

Inside Information on Job Opportunities – Agencies know when special skill sets are required by an organisation. With their inside information, they can not only help applicants get considered for these roles but can in some cases also help them prepare for the interview. Remember that it is in the agency’s best interest to fill the position.

Traits of Top Recruitment Agencies

There are critical traits you should look out for in identifying the top recruitment agencies in USA. These include:


The goal of a top agency is to fill a position with the best possible candidate. It goes about this in the most professional of ways that are not driven by selfishness or a need to simply collect the payment without care for the quality of work.

This shows in the process employed, the questions asked, and how the applicants are processed and treated.


Top agencies handle the process with specialised expertise. If the role to be filled is that of an IT specialist, the consultant handling the case will be an expert in that field so s/he will know what to look out for.

Operation Above-board

Reputable agencies will not do anything that is not above-board. These include charging and collecting fees from applicants, making extravagant promises, or falsifying applicant’s information just to ensure they land the job.


They can offer guarantees to employers and applicants that the position will be filled for at least a minimum period.

Many people aspire to start their own business and be their own bosses and there’s honestly nothing wrong with that. The barriers to starting a business in Singapore are low and as a result, many business startups choose to base their operations here.

Although many have started their own business, there are also many who have failed. Statistics show that 50-70% of startups fail within the first 18 months. If you’re thinking about starting a business and you’re unsure of how you are going to go about it, here are some tips to get you started.

What Kind/Type of Business?

Yes, you may have a great business idea but if your business idea does not meet market needs or if there is no market demand for it, you probably will want to think twice about starting your business.

The kind of business that you want to start will also affect the type of business structure for your business to operate from.

In Singapore, there are generally 5 kinds of business structure that you can decide on; a sole-proprietorship, a partnership, a limited partnership, a limited liability partnership, and a company. All of them have got pros and cons and you will need to assess which business structure is most suitable for you.

Retail Business EntrepreneurGenerally, if you are a one-man-operation (OMO), I would suggest that you start a sole-proprietorship because you will be in full control of your business. But of course, if you fumble and make wrong business decisions, your liability is likewise unlimited. Usually, I will never recommend a partnership and a limited partnership because having worked with all kinds of people, I have concluded that most partnerships turn sour and you wouldn’t want to end up incurring losses just because of some unwise decisions that your partner makes without your consent.

How Much Capital Do You Want to Invest?

Please do not think that the more capital you invest, the greater your returns will be. Your returns depend very much on how the capital is being used. More capital can probably mean more money to buy more products, rent a bigger space, or even buy time to sustain the business.

I often see many Facebook Ads that tells many fantastic stories of how individuals can invest, can start a business, can own properties with no money and etc but truly, such ads will often lead you to sign up for previews or workshops that will set you back by thousands of dollars.

Keep A Lookout For Business OpportunitiesIf someone tells you that you need $0 capital to start a business, you probably need to be wary. As you go about looking out for business opportunities, always keep the bigger picture in mind and don’t be swayed by fads and trends. Yes, you can start a business with low costs but low costs don’t mean zero cost. Even starting a sole-proprietorship will cost you a minimum of $65.

For businesses that offer services, the startup costs are generally lower than businesses that offer products. When you buy products to sell, you will need capital and where are you going to get that capital from?

If you want to start a business full-time, you minimally need to have at least 6 months of living expenses. If you don’t, consider hanging onto your full-time job while working on your business part-time. This will ensure that you have sufficient cash flow to maintain your current lifestyle.

Do You Have A Backup Plan?

A backup plan is essential. There’s a common saying, ”When you fail to plan, you plan to fail”. What are you going to do if your business doesn’t turn out well? When will you throw in the towel and admit that starting a business is just not for you? There will be many instances when you will be tested and it is important to recognise how and where you are going to draw the line. Will you still be employable when you call it quits? These are just some important questions that you need to think about when you start a business.

How Marketable is Your Business?

I can’t stress this point enough but yes, marketing is essential and highly important! If you don’t market your business, how are you going to get the sales that you need to sustain the business? The most basic form of marketing collaterals that you probably need will be your business cards and products/services brochure. First impressions count and no matter what people say nowadays about how print collaterals no longer matter in today’s business dealings, you will be surprised at how handy they can be to share about your business. Printing services in Singapore are aplenty and choosing the most reliable and wallet-friendly option is the way to go if you want to keep costs low. The next step after getting your print collaterals will be to identify your unique selling proposition, who your competitors are, and what makes you different from them. All these will affect how you are going to pitch your business to prospective clients.

Well, I certainly hope that this post would have helped you to think deeply about what it takes to be an entrepreneur. There will always be risks associated with starting a business; the greater the risks, the greater the rewards, the smaller the risks, the smaller the rewards.

Do share this article if you have found it helpful!

Unlike film and television productions, visual art is something that is relatively foreign to most people. Therefore, artists have to truly display unparalleled skill and technique, in order to transcend time and gain prominence in the public’s eye.

Today, to be esteemed as a true master of the arts, one not only needs to display sheer talent and brilliance, but an artist must also have the ability to create stunning pieces that stand out amongst the thousands of other works of art that are constantly being created. works relentlessly to bring classic masterpieces from the middle ages all the way through to modern art, to art lovers around the world.

In their collection, you can find masterpieces from some of the world’s most famous artists which have been displayed for centuries in some of the most prominent galleries on the planet. From New York’s Museum of Modern Art to the Guggenheim museums in North America, Europe and the Middle East, they strive to provide their customers with stunning oil painting reproduction that are sure to impress anyone who sets their eyes on them.

Famous Artists Across History

Below, you’ll find just a few of the famous artists whose masterpieces can be reproduced by our skilled artists to become the next addition to your collection.

Read more on the risks of buying art reproductions here.


Not only was Michelangelo a skilled painter, he was a renowned sculptor who created the David and Pieta and also a talented architect who designed St Peter’s Basilica in Rome, Italy. Furthermore, while unbeknownst to most, Michelangelo also wrote poetry and is credited with the design of Pope Julius II’s tomb, which was completed in 1545.


As one of the world’s most prominent Dutch artists, Rembrandt was an exceptional artist who created many stunning masterpieces such as Belshazzar’s Feast (1635) and The Night Watch (1642). He was also a draughtsman and printmaker who is acknowledged for his incredible ability to extract the feelings of his subjects and transpose those emotions into his works.

Pablo Picasso

With a name that has become synonymous with contemporary art, Picasso is known around the world as one of the most famous artists of the 20th century.

According to most art experts, Picasso overturned the entire field of art with his radical introduction of the Cubism movement, which singlehandedly destroyed the traditional representations of matter and paved the way for all contemporary artists to come.

Henri Matisse

Born in Le Cateau-Cambresis, France, Henri Matisse was not only an innovative artist but also a skilled printmaker, draughtsman and sculptor. Most of Matisse’s work focuses on the delights of playfully bright and flashy colours, as well as the idea of symbolism, which has brought the artist to international fame.

Read more on Henri Matisse here:

Vincent Van Gogh

Known mostly for his mental instability, Van Gogh has managed to transcend time and has become one of the world’s most famous and beloved artists. His technique used an innovative and unique style of frantic brush strokes, which gave his work a very different appearance from most of the art being created during his time. Without a doubt, Van Gogh’s works have inspired countless generations of artists and will continue to do so well into the future.

Jackson Pollock

At first, Pollock was a rather conventional painter and he was plagued with addiction problems, self-doubt and a nearly debilitating case of awkwardness. Fortunately, between the years of 1947 and 1950, Pollock managed to use his weaknesses to create original works of art that would eventually lead to his fame spreading around the globe.

His technique involved laying his canvases on the floor and then dripping or throwing household paint onto it. This created radically original pieces that left a clear record of Pollock’s movements while he was in the creation process.

Leonardo Da Vinci

Da Vinci is considered to be one of the greatest minds of his time and is regarded by many as the original Renaissance Man. Not only has he gained fame and was internationally renowned for his masterpieces, such as The Last Supper and the Mona Lisa; Da Vinci is also credited with designing many avantgarde technologies such as the flying machine, steam tanks and automobiles.

Claude Monet

Monet is credited as being one of the founding fathers of Impressionism and is known for his use of bright vibrant colours and as well as painting using short, quick brush strokes. He was known for his love of nature and often used his gardens as inspiration for his works, which can be seen in his most famous collections of paintings, Water Lilies.

Edvard Munch

Although Munch’s artistic career was far more than just one single painting, he is most often known for his anxiety-ridden masterpiece, The Scream. Munch is known for his use of pastel colours, which give his works a certain touch of surrealism and adds to the feelings expressed in his work.

Although the Scream was painted more than a hundred years ago (in 1893), one of Munch’s variations of the painting was sold in 2012 at an auction for the jaw-dropping price of $120 million US dollars.