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PPC means pay per click. This is a method of advertisement where companies fund certain keywords that generate traffic to their websites from potential customers. These companies pay the search engines for each user that clicks on the link. 

These search engines display the products and services at the top of the search page. There is a lot that goes into designing a pay per click campaign. You need to have the right keywords, invest enough money, and target the right customer. 

Even though there are a lot of different types of PPC ads, paid search is one of the most common. Pay per click might look easy in theory but it is a complicated process when you have to apply it for your firm. The terminology and management can be extremely time consuming and if you do not have a marketing team, the entire process becomes daunting. 

To manage this problem, pay per click management comes into the picture. Pay per click management is when a team of marketers or specialists oversee the ad strategy, budget and overall process for a company. 

The management is either done by a management team in the company or outsourced to other agencies. A lot of small companies opt to outsource the services for a fixed amount. The experts have specialized knowledge and can identify your goals and the techniques that are needed to achieve them. Having specialists working on your PPC marketing can save you time as well and make it easier for the company to have a large online audience.

The Advantages of PPC Advertising

Pay Per Click advertisements is a marketing strategy employed by many companies because of the following reasons:

  • Targets Audience Interested In Your Services

One of the advantages of pay per click advertising is that it only attracts the audience that is already looking for services that your company has to offer. 

Since the advertisement technique is based on keyword, the customers who are interested in these keywords will be willing to click on the links and browse your products and services. Unlike other marketing techniques (such as mass media, radio broadcast) where the audience is extremely large, you only target the audience that has a chance of becoming a potential customer by PPC.

  • The ROI Can Be Measured

PPC marketing is measurable. You can easily check the stats and return of investment through the number of clicks that your keywords are bringing to your website. A lot of marketing experts such as https://seolondonagency.co.uk/ppc/ can help you gain a better insight into the stats and help you build a better ad campaign. The best part is that the advertisements are not based on search engine algorithms or SEO and hence your ads are shown at the top of the page which means better exposure.

  • Gives The Brand Exposure Around The World

With pay per click ads, you get to attract audiences from all over the world. In addition, it is also one of the few ways of advertisement where your audience has a higher potential of becoming a customer. The brand recognition shoots up fast with the help of this technique and your company can even start doing business in new markets. Additionally, as the results are fast, the advertisement can bring hundreds of people to your website and increase your sales and revenues.

  • Is Budget Friendly

Finally, the biggest advantage is that pay per click marketing is cheaper. You only pay when the consumers click on your ad. Moreover, it is extremely accessible. The campaign can be launched in no time with the right kind of expertise and the budget for this process can be easily controlled to give the best ROI. 

What Is The Job Of A PPC Agency?

To make your online marketing easier, it is a good option to hire a management company who can handle all your pay per click ad campaigns. Here is what a PPC Agency does.

  • Finding The Right Keywords

The only way for an ad campaign to become a success is by finding the right keyword. The job of the agency is to find the keywords that your target audience is searching for and then using them in your marketing strategy.

  • Analyzing The Competition

A regular look at what the competition is doing makes it easier to update the campaign and fill the gaps that have been left uncovered. Hence the job of the agency is to do a thorough analysis of the keywords that the competition is using to target the audience. You can click here to know more about PPC advertising.

  • Selecting The Best Channels

There are numerous media channels where the paid ads can be placed. From Google to Facebook and Bing, the agency will find out which channel is visited the most by your targeted audience. 

  • Monitoring The Campaign

Monitoring and optimization of the campaign are also done by the agency. They check the most clicked keywords and then optimize the budget to boost the return on investment.

  • Regular A/B Testing

Finally, a lot of split testing is done to find the best results that can bring in the biggest audience for the company. Split testing makes it easier to optimize the digital marketing campaign.

Are Pay-Per-Click Management Services For You?

Companies that are creating a name for themselves in the online community should go for PPC specialization agencies. Companies that do not have a dedicated in-house advertisement team to handle online marketing are the ones that should opt for these services. 

Even though many companies think that having a specialist to manage their PPC advertisements is a waste of money, this notion is wrong. Hiring specialists can put you far ahead of other companies and give you the visibility that you desire. 

Final Words

PPC Marketing can be very useful in driving online traffic to your business. With the right kind of management team handling your ad campaign, the strategy can become lucrative in bringing the right kind of consumer to your brand from all around the world. You can hire experts and list down all your needs from the PPC ad campaign so that they can use the right resources to reach your goals. 

Home delivery services have doubled in popularity recently. The pandemic has played a significant role in the popularity of home delivery services. As their popularity increases, more businesses are adopting home deliveries and launching online shopping platforms and websites like Shift. Below are some reasons why home deliveries are currently very popular;

1. It Saves Time

One of the primary benefits of home deliveries is that they save you a lot of time. The reason is that you do not have to go out of your way to and from stores and this gives you more time to handle other businesses. You also do not have to keep moving around with many bags in your hand, especially if you have more than one place to visit. All you have to do is order the products that you need and wait for them to get delivered. Home deliveries are especially beneficial for people with tight schedules. You spend less time shopping and that leaves you with more time to spend with loved ones and doing more important things like self-care. However, convenience comes at an extra cost.

2. It Helps to Foster Social Distancing

Following the coronavirus pandemic, the WHO issued directives against human contact to reduce the spread of the virus. Home deliveries have made it possible for people to shop and get their items delivered without coming into close physical contact with other people. Companies offering home delivery services have also gone out of their way to ensure that their delivery personnel are free of the virus and are well protected to ensure that they do not pose a risk to clients.

For clients who are sceptical about interacting with strangers, including delivery men; contactless home deliveries are the way to go. Contactless home deliveries refer to situations where the delivery teams do not have any physical contact with the clients. Delivered goods are either placed in the mailbox or outside the house, depending on preferences and locations.

This means that you do not have to sign for the products. Many stores have adopted contactless delivery during the pandemic to reduce social interactions by all means.

3. Convenience

Home deliveries are also quite convenient. They create a means for you to shop without leaving your house or office. This means that you can take a few minutes while taking a break from work or in the middle of the night and even while watching your favorite shows. You also do not have to leave your house to get the items you ordered delivered to you. The convenience of home deliveries is why it has become very popular, and more businesses are adopting it.

4. Environmental Conservation

Another advantage of home deliveries is that it helps conserve the environment. The fact that you do not need to travel from one place to another saves gas and reduces your carbon footprint. A study shows that home delivery services have helped reduce carbon dioxide emissions by at least half. Another study also shows that during the pandemic, the carbon footprint has reduced significantly due to the movement restrictions, and home delivery services have played a significant role in this. The money that could have been spent on gas can be utilized in other areas.

5. More Options in One Place

Home delivery services also offer you more options in a single place. This does not necessarily mean that you will get to shop for everything you need at the same place. What it means is that you get to do it all on your computer and have them delivered. If you had to do this in person, it would be very challenging moving from one store to the next while lugging around shopping bags. You also get to choose from a wide range of options in the least time possible because most online shopping sites are very easy to navigate. There are also online platforms that offer a wide range of products in the same place.

Conclusion

While there are numerous advantages to home deliveries, there are also a few downsides. One of them is that the conveniences come at a fee. However, if you consider all the benefits and compare them to the downsides, then the benefits outweigh the latter. For instance, although you may have to pay for the delivery services, you also get to save money that you would otherwise have used as transportation.

Are you dissatisfied with the online sale of your products and services? Many entrepreneurs fail to reach e-commerce success due to improper design and execution of their sales funnel. Building a solid marketing funnel is crucial for providing a remarkable buying journey and customer experience, which will eventually result in more leads converting into consumers. 

This process involves analyzing the target audience, attracting its attention, and generating enough traffic. In recent times, you can find numerous online platforms like Clickfunnels that are designed to facilitate the process of attracting customers.

There is a multitude of online reviews, such as https://www.courseminds.com/clickfunnels-reviews/, created to assist entrepreneurs in choosing a sales funnel builder.

Take a look at the truth about sales funnels and their importance in e-commerce success.

The Four Funnel Stages

The best way of understanding sales funnels is by analyzing the stages through which a visitor eventually becomes a buyer. In order for a visitor to become a prospect, he/she is supposed to land on your site and browse through your assortment of products or services. Once the visitor becomes part of your email list, he/she transforms into a lead. Unlike visitors, leads can be contacted via email or phone to inform them about special offers and discounts. 

If the lead is appealed by some of your offers, this person will keep visiting your site and perhaps use the offered coupon code to make a purchase. Your role is to make your products and services attractive enough for leads to evolve into buyers. Therefore, you’re expected to use a different approach in each stage- Awareness, Interest, Decision, and Action. 

The initial stage of the sales funnel is awareness, in which businessmen try to attract the attention of potential consumers. Their attention can be attracted by a Facebook or an Instagram post through which they become aware of your business. In the course of this stage, visitors rarely purchase anything but simply get familiar with your products. As long as you encourage visitors to come back to your site, the awareness stage can be considered successful.

The following stage of the sales funnel is known as the interest stage, during which potential consumers conduct research, compare various products, and attentively consider the offers in the market. Here, entrepreneurs are supposed to assist prospective customers in their choices by providing helpful content. 

Moreover, it’s paramount not to force visitors into purchasing your goods, as you’ll just discourage them from having another look at your product assortment. Your job is to assist them in making informed decisions after comparing various products in detail. Click here to check out some innovative ways of attracting more consumers online. 

When consumers are prepared to make a purchase, they enter the penultimate decision stage of the sales funnel. They usually hesitate between a few offers, which is why you need to make yours the most favorable. You can persuade leads to become your customers by offering free shipping if most of the competitors don’t, as well as provide a special discount in the form of a discount code. 

The ultimate stage of the sales funnel is the action stage, where leads become customers. Anyhow, reaching the bottom of your sales funnel doesn’t necessarily mean the consumer will make another purchase. It’s your job to switch the focus from customer attraction to retention by using a special method. 

For instance, your consumers are supposed to receive a thank you email in which you express your gratitude for becoming your customers. Also, make sure you encourage them to leave feedback that is helpful for your business and potential consumers. 

Building a Sales Funnel

Many entrepreneurs are skeptical when it comes to building a sales funnel and they worried it wouldn’t be built fast or well enough to attract sales leads and turn them into consumers. Nevertheless, the building process isn’t overly challenging like most businessmen believe, as long as you follow the right steps. 

Nowadays, there are even special cloud-based platforms like Clickfunnels that assist entrepreneurs in building a sales funnel without requiring any programming skills on their part. Take a look at the steps you are expected to follow when building a marketing funnel. 

Analyze your Target Audience

In order to build a sales funnel, one is supposed to analyze its target audience in terms of site activity and engagement. You aren’t supposed to market your products and services to everyone but only to individuals who find them useful. 

Therefore, make sure you conduct research that reveals helpful information about the social media channels they use, their dwell time, and interests. It’s also vital to learn the aspects potential customers find frustrating about online shopping in order to divert their customer experience into another direction. 

Attract the Audience’s Attention

There’s no other way for a marketing funnel to be functional unless it attracts the attention of the target audience. Consequently, you’ll need to overwhelm your platforms with high-quality content in the form of blog entries, infographics, engaging videos, photographs, etc. 

Moreover, promoting your content on social media platforms is another helpful strategy, given the myriad of people using social networks. You could also collaborate with some prominent influencers whose job would be to promote your products through writing reviews. 

Additionally, email marketing campaigns can assist you in promoting your blog posts and offers by sending a newsletter to every lead on your email list. The following link, https://www.business2community.com/email-marketing/top-10-benefits-of-email-marketing-02160067 provides an insight into the numerous benefits of email marketing. 

Generate Traffic

In order to sell your products and services to a satisfying number of consumers, you are supposed to generate enough traffic. There are multiple measures entrepreneurs are advised to adopt to achieve this goal, such as using PPC campaigns, guest posting, SEO, landing pages, and social media marketing. Investing in some of these measures is considered crucial for entrepreneurs hoping for e-commerce success. 

For instance, landing pages are supposed to be optimized properly in order to capture more leads. The purpose of these pages should not be pushing visitors to make a purchase but direct them to the following step of the buying journey. Make sure you post an engaging, instructional video or a free e-book for them to download to retain their interest. 

Use an Email Campaign

As previously mentioned, email campaigns are considered vital when it comes to audience engagement. These campaigns are one of the most effective ways of distributing your content to leads by sending them no more than two emails a week. Keep in mind that no person wants to be overwhelmed with tons of emails on a daily basis, as it’ll discourage him/her from buying any of your products. 

In order to interest the leads into opening the emails you send to them regularly, you have to learn the things they find appealing. After managing to grasp their attention, you need to make an offer they can’t refuse. Favorable offers are indispensable for persuading leads to reach the bottom of the sales funnel.

Final Thoughts

Marketing is of tremendous importance for turning leads into consumers. 

Invest in the right marketing tools to reach your goal faster than you’ve imagined!

I’m not sure how many companies in Singapore are using G Suite but what I can say is, G Suite does make collaboration really seamless and easy (especially if your team works remotely). Whether it is word processing, preparing a presentation deck, or automating some of your business processes, G Suite has everything you need to run your business and I absolutely love it!

For just $79 SGD per year (about $6.60 SGD per month), you can get access to Google Sheets (the equivalent of Excel), Google Docs (the equivalent of Word), Google Slides (the equivalent of Powerpoint), Hangouts Meet (now known as Google Meet), and Google Drive!

With so many features and tools available to help your business become productive and profitable, paying just $79 SGD a year is definitely worth it.

One question that we usually get from clients is, “Is there an alternative to using G Suite?”

Yes, there is, and it’s Microsoft’s 365 Business Basic which costs $5 USD per month (about $6.90 SGD per month). 

The next common question that we often get is, “Is G Suite or Microsoft 365 better?”

Well, both suites have their own set of pros and cons and it ultimately depends on what you hope to achieve at the end of the day. If seamless and tight live collaboration is what you are looking for, G Suite is the way to go because Microsoft 365 is still somewhat clunky and laggy (especially if you want to have multiple people working on a single document).

If you’re a one man operation and don’t perform much collaboration, we would recommend Microsoft 365 as its suite of products are packed with rich features and functions that probably only advanced users will use.

Then again, it ultimately boils down to your needs and preferences. For me, I like the fact that I can work on this article that I am writing on Google Doc and share it with other collaborators who may have suggestions and inputs. I also like the fact that I can reference and embed tables from Google Sheet without jumping back and forth too much.

All these really help to streamline my work processes. If you have just started your business and you are looking for an economical way to operate your business, you should really consider G Suite. The only real downside to using cloud services is that you have to maintain Internet connectivity to create, save, upload, update, track, and monitor your files. While it is possible to work offline, there are limitations as well.

Hence, apart from having a cloud suite to work with, you will also need to have a reliable and stable Internet connection from an Internet Service Provider. There are numerous data plans that are available in the market but go for one that gives you the greatest value for your money

Need some help with figuring the best G Suite solution for your business?

Speak to a G Suite reseller and make a more informed decision! 

If you’re based in Malaysia and you have already decided on a G Suite plan, make a booking with an authorised G Suite reseller in Malaysia.

You’re probably thinking it’s about time that you invest in a brand new AC system and one thing you probably aren’t too sure about is what brand to choose. Even just a few moments into searching for an AC system on Google can potentially make you feel overwhelmed with all the options that are available out there.

Here’s a quick guide that should help make this choice a bit easier for you.

Trusted Brand

The first thing you can do to reduce the number of brands to choose from is to eliminate anything too new. Try to find out how long the companies have been around and get rid of any brands that have only been around for a few years.

This may seem not nice since you’re not giving startup businesses a chance, but this is a big investment, and you don’t want to invest in a product that you aren’t sure about. Those newer brands might be offering a great product, but that’s not a gamble that you should be taking. Steve, an expert from Frank H. Monroe HVAC, said that if the brand is meant to survive, you’ll see it the next time you are shopping for a new HVAC unit.

There are a few reasons why you’ll want to stick with an established brand but most importantly, what this means is that the warranty which the AC comes with, will still likely be valid in the years to come. Longevity also means it’s a brand you can rely on. After all, folks wouldn’t continue to purchase these AC units if they were faulty, right?

Strong Reviews

The next thing you will want to do is to check out reviews. As you can imagine, the longer a company has been around, the more reviews you’ll probably see. Looking through reviews can be a little challenging, but keep at it. You don’t have to read every review but try to read a few good and negative reviews so that you get a sense of what you can expect from this brand.

If you can, try to focus on official third-party review sites. Pay attention to see if the company tried to respond to some of these customers. Make sure issues were resolved or that the company tried to address a customer’s concerns. It might seem tedious, but it’s one way to learn more about the brand that you are considering.

Various Choices

The brand you choose must have the choices you’re looking for. Yes, every HVAC out there is meant to keep your home at a comfortable temperature, but every system is not the same. If you are looking for something specific, you must look at the brand’s inventory to see if they even offer the types of models that you are looking for.

For example, if you want an AC system that’s energy-efficient, then you’ll want the brand to offer a few Energy Star appliances. Smart AC systems are another option. These come with a high-tech thermostat that you can hook up to your home wifi network and it allows you to control your system even when you aren’t at home with the touch of a few buttons on your smartphone or tablet. Ideally, you should know what kind of AC system you want before you start eliminating brand options; that will make things easier.

Fine Print

You will want to read the fine print about each brand and the type of terms they offer to customers. You are buying a new AC system, and that means you should expect perks like a good warranty. There are several types of warranties out there, and the ones offered by brands are called equipment warranties. These types of warranties usually cover expenses dealing with the equipment.

For example, you’ll be covered if a part malfunction or if there’s a manufacturing problem or defect. If you are worried about labour and whether a warranty covers that, you should be concerned about what the AC professional offers. Read their warranty to see what they are willing to cover.

Most reputable brands are going to offer you at least a five-year warranty, but that’s just the basic warranty. What most folks don’t know is that brands usually add a few more years to their HVAC if the customer registers their appliance after purchase. Read the fine print and make sure the brand is offering the years of warranty coverage that you want.

Keep in mind that most of these appliances only last 15 to 20 years. Some can last a little longer, but that only happens if you take care of the AC system well enough. If your warranty covers half or nearly half of that time, then you are doing good.

Checking Parts

If you can talk to a specialist before you choose which brand to purchase, then do so. Try to do this when you’ve done some research and have shortlisted a couple of brands. What you want to find out is which brands are generally easier to repair and maintain.

Some makers out there use cheap parts, which usually means you have to repair the appliance more often. Other brands use great materials, making them more long-lasting. On top of that, some brands love to construct appliances that are simply difficult to repair. This ends up costing you more since the repair person is going to take longer with your appliance.

A specialist has worked on countless brands and is likely going to be able to tell you which brand offers no-fuzz AC systems. You’ll also want a brand with parts you can find nearly everywhere; if not, you might end up waiting longer to find replacement parts should you ever need repairs.

These are just some things you should think about when you are trying to figure out which brand of HVAC is right for you. Try to let your AC specialist help guide you along as well. This may take some time, but in the end, you’ll be happier with your choice.

Realizing that your home or your commercial property is infested with pests can be rather frustrating. Not only are you unwilling to share your space with these nuisances, but you probably are also at a loss about what to do. If you have thought of buying certain products to try and rid of these pests on your own, I have to be honest with you that it will probably be a huge waste of money.

Your only real and permanent solution is to hire pest control experts to take care of the issue. If you take a look at Adelaide pest control by Pestaid, you will see that professionals usually have different successful approaches for different types of pests. I hope you are convinced that professional pest control services are your only chance at moving those vexations out of your property in Adelaide.

If you want to make sure that you are getting the best pest control services, here are some quick-fire tips for you!

Qualifications

In case you don’t want amateurs running around your property and trying to figure out what to do in order to make it appear as if the problem is solved, you’ll have to be sure that the people you are hiring are actually qualified for this job.

You will need someone who has the perfect idea about what to do and how to solve the actual problem. So, before you sign any contracts and commit to working with anyone, you should ask about their qualifications. Every expert in Adelaide will be ready to give you the information you need and if you see that someone is trying to avoid this question and leave it unanswered, you should take that as a sign not to work with them.

Here are some more considerations you’ll have to make: https://www.thespruce.com/hiring-a-pest-control-professional-2656218

Experience

This criterion usually goes hand in hand with the one above, but it doesn’t necessarily have to be that way, which is why you should look into them separately. A person might have the best qualifications but no experience at all, meaning that their knowledge is only on paper. Hence, you will definitely want the contractors to be experienced in practice and not only knowledgeable in theory.

What’s more, you will want them to be experienced with the particular type of infestation that you are dealing with because it takes different actions and different measures to get rid of different types of pests. This is why considering the experience of a particular Adelaide contractor is among the first things you should do when deciding which one to hire.

Reliability

The people you hire will have access to your entire property. Think about that for a second and then answer the following question. Are you ready to give this access to unreliable individuals? I guess the answer is perfectly clear and I can assume you now understand why reliability is one of the key criteria you need to keep in mind when choosing your contractor.

How do you know if someone is reliable, though? Well, for starters, you should ask about the licenses of a particular company. Then, you should inquire about the credentials of the team that is going to work on your property. A license is enough to put your mind at ease and help you decide which contractors to trust, but if you really want to, you can do some more background checks.

Reputation

There are definitely a lot of factors to take into consideration during your process of hiring the right pest control contractors and you can always do your research to find out more about the most important criteria to keep in mind. In my opinion, reputation is certainly one of the most significant factors. If nobody has anything nice to say about a particular contractor, I suppose it’s clear why working with them isn’t the smartest idea. How can you be sure that someone will do a good job if their reputation tells you otherwise?

The truth is that you can’t be sure of that, and you will have to check the reputation of the contractors whom you are thinking of hiring and see if they are even worth considering. Great reputation not only tells you that the job will be well done, but it also indicates that the whole service you get from a particular company will be pleasant and of great quality, from start to finish.

Prices

The last criterion on our list is the last one for a reason. In other words, make sure that you go through all the other criteria and find a few right candidates before you consider the price. Of course, even though this is not the most important factor to keep in mind, it shouldn’t be disregarded. Find contractors in Adelaide that will offer you reasonable prices.

Montgomery County, which is locally referred to as Montco, is a county in the State of Pennsylvania. With its 2019 population of 830,915; it is the third highest population in the state and the 73rd most populous in the United States. 

Summers in Montgomery can be quite warm and last for about three and a half months while winters are freezing and last for over three months too. For U.S cities like Montgomery that experience climate and weather conditions such as hot summers and cold winters, it is imperative to install an HVAC system to ensure maximum comfort during these harsh weather conditions. You will find more information on Montgomery and its weather here.

What is an HVAC System?

HVAC stands for Heating, Ventilation, and Air Conditioning. This is the system that handles how a building or home is kept at a comfortable temperature during any weather condition. It effectively provides temperature control and indoor comfort. It can include heating devices like furnace, heat pumps, as well as boilers and cooling devices like air conditioners.

HVAC systems can take different forms but the fundamental principles about them are the same.

Types 

Different types of HVAC systems exist and they come in different sizes, efficiency levels and costs. They are:

  • Split
  • Ductless split
  • Hybrid split
  • Packaged
  • Geothermal 

For a lot of homes, heating and cooling account for much of their energy bill. It is therefore important to choose one that is energy efficient and still good enough to meet your needs as well. You can read more on the different types here: https://www.howtohome.com/types-of-hvac-systems/

How It Works

Every component in a home can be separate, however, it is common for both heating and cooling systems to be combined and use a single blower for the circulation of air through ductless or internal ducts in a building. HVAC systems do more than cooling and heating a space, they also improve the quality of air so that occupants of a building can be comfortable.

Typically, there is a source of fresh air either from within a building or from outside and this is referred to as ventilation. It is an exchange of air which involves removing polluted air that contains carbon dioxide, odours, or excessive moisture and replacing this with fresh air full of oxygen and free of unpleasant odours.

Ventilation can be naturally achieved by the opening of vents, windows, or doors to let air in. It can also be achieved mechanically through a ventilation system that moves air in and out of a space. Before now, a lot of homes had openings that allowed them to use natural ventilation but now, most homes are dependent on mechanical ventilation.

When air is taken in, it goes into a handling unit and this is where the work begins. This air is blown through filters so that any impurities such as dust, dirt, allergen, and other kinds of particles are removed. From here, depending on the time of year or season, the air is sent either to be heated or cooled and excess humidity is also removed. At this point, the air is clean and at a comfortable temperature before it is released into the building and different rooms either through ductwork or through a ductless way. 

All these are controlled by a wall-mounted electronic device that has a thermostat included. The thermostat is used to regulate the temperature to the desired level. It can either be pre-programmed or manually controlled.

Installing HVAC Systems

Whether you want to install an HVAC system for the first time or you want to replace the existing one in your home, it requires careful planning. You need to first assess your needs, know the size of your property and what type will fit in. You should then consider its efficiency both in energy consumption and functioning.

Next is to map out the design and where it would be located. When this is done, the components can then be installed and tested

All these and many more are what you need to put into consideration for installation. As much as this may sound quite easy, it is recommended that you employ professionals to do it. To install HVAC in Montgomery County PA, there are experienced HVAC experts who can help you install and maintain your system. They can also recommend the best type to use based on your needs and preference.

Conclusion

Now that you know what an HVAC system is all about, you can better appreciate how the comfort for you and your family is achieved. You should endeavour to maintain it regularly and if you are installing a new one or replacing an older system, you should go for HVAC experts who are thankfully always just a call away.

My journey with craft beer started way back in 2013 at Pasarbella and since then, I have tasted all sorts of craft beers and even went as far as New Zealand for some beer tasting. What you probably might not know is that the local craft beer scene is bustling and there are many local craft breweries here in Singapore!

In the midst of the coronavirus pandemic, Sunbird Brewing Company is Singapore’s latest craft beer brewery that opened in April this year and what truly piqued my interest about this new local craft beer brewery is its name, “Sunbird”.

Do You Know?
Picture1
The Crimson Sunbird is the national bird of Singapore.

Starting off with a capacity of five hectolitres across a full-grain, three-vessel system; Sunbird Brewing Company currently offers a range of four beers that are aptly named – the ‘Fly in Light’ Pale Ale, ‘Birds of Paradise’ White IPA, ‘Eclipse of the Sun’ Scottish Ale, and ‘Fluff Up’ Belgian Witbier.

More recently, Sunbird Brewing Company launched its very first seasonal brew, the Ondeh-Ondeh Porter, in celebration of Singapore’s 55th birthday, and it is now my personal favourite as well.

The Ondeh-Ondeh Porter has a very bold and robust taste and it has a roasty flavour that resembles a burnt toast. The body is creamy and it pairs perfectly with spicy dishes. While some may find the aftertaste bitter, I personally found it just perfect. The initial sweetness likely comes from the Gula Melaka and the subtle hints of coconut and pandan are really unique.

We were very privileged to have an online interview with Clive Tan, Head Brewer and Director at Sunbird Brewing Company and it was an inspiring one as he shares his thoughts about his entrepreneurial journey.


Interview with Clive Tan, Head Brewer, Sunbird Brewing Company

What is Your Typical Day like as a Head Brewer?
I start work at 7 am for cellaring work and brewing and in the afternoon, I will work on the packaging and deliveries, and followed by paperwork at night.

What’s Your Favourite Beer Right Now and Why?
My favourite beer right now is still our Birds of Paradise White IPA. It’s refreshing and hoppy; so it’s really suitable as a day/night beer.

What Upcoming Trends will You Foresee in the Beer Industry?
We are currently in the hop-centric trend and I foresee that there will be more classic styles of beer that our team at Sunbird Brewing Company are prepared to brew.

What is Your Personal Take On 0% Alcohol Beers?
0% alcohol beers have certainly become more popular in the market these days. However, as Singapore’s exposure to craft beer is still at the entry-level, 0% beers might not take off in the next 5-10 years.

How did Your Journey as a Head Brewer Started?

I graduated from University with a Bachelor in Economics and Finance and with no working experience, I was jobless for 6 months. I then decided to take a leap of faith and purchased a ticket to Beerfest Asia where I went from booth to booth seeking for a job.

Fortunately, Innocence Brewing Company (which is now defunct) gave me an opportunity to become an Assistant Brewer and that was my first step forward in the craft beer brewing industry. A year into my job as an Assistant Brewer, I was poached by Archipelago Brewery and I became the youngest professional beer brewer in Singapore. 4 years later, I decided to embark on my plan to start Sunbird Brewing Company.

Coming from a business-oriented family, the conversations that I often have with my dad revolves around cash flows, ROI, and leadership skills; and that has greatly impacted me as an entrepreneur as the most important lesson that I have learnt from my dad is about business fundamentals.

How did the Ondeh-Ondeh Porter come about and How is it Made?
This seasonal beer started off as an idea during a brainstorming session with my team. It later became a serious project for us to showcase our skillset in curating a beer that is truly Singaporean. Since we are a local brewery, it is only natural for us to celebrate National Day with a Uniquely Singaporean flavour.

To make the Ondeh-Ondeh Porter; roasted grated coconut, Pandan leaves, and Gula Melaka are added during the brewing process of the malt-driven Porter beer style.


If you are interested to check out the range of craft beers by Sunbird Brewing Company, do check out their online shop at https://sunbirdbrewingco.com/collections/all. You will also enjoy free islandwide delivery when you spend $65 and above.

For more information about Sunbird Brewing Company, Like their Facebook Page at https://www.facebook.com/Sunbirdbrewingco and follow them on Instagram at https://www.instagram.com/sunbirdbrewing!

People usually start thinking about their heating and air conditioning systems once they begin malfunctioning. If that’s you, I’m really sorry, but I bet you will solve your problem quickly with my tips. You can find some additional info here as well.

Wow, So Many Choices! Oh, No! Too Many Choices!

If you are not an expert on this topic, you need to find someone who is. 

Lucky for you, there are a lot of companies to choose from in Fredericksburg, Virginia. 

Unfortunately for you, though, there are A LOT of companies to choose from in Fredericksburg, Virginia.

Let’s say you want to get a haircut. You look up some of the best studios on Google and Google points you to the ones that are near you. However, each website you visit claims to give you the best possible service and that’s not surprising since everyone probably strongly believes that they are the best in their business.

The same logic can be applied to your HVAC service providers, and since you know nothing about what it takes to become an HVAC technician, or what you can expect to get from a good one, it’s relatively easy to dupe you.

Eeny, Meeny, Miney, Mo?

There are essential things to consider when choosing the right company and here’s what you need to take into account when making a choice.

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Qualifications

The first thing you want to know about an air conditioning repair Fredericksburg VA company is how qualified their team is. If their team all go through extensive training both before and after being hired, that is a good sign. It wouldn’t be very wise to go for a firm that employs just anyone, without doing any background checks. After all, those are the people who will be inside your home.

Learn how an HVAC technician is educated/trained: 
https://www.learnhowtobecome.org/hvac-technician/

Experience

In addition to undergoing training and being educated, it is also a good idea to inquire about the experience of a specific company’s technicians. The more experienced they are, the more likely your problem will be solved quickly. I suppose you will want to get it fixed as soon as possible and not spend too much time with a malfunctioning system.

Access

Speed is another crucial aspect to keep in mind. Choose a local company. Why? It’s not only to support the local economy, but it’s also because the locals in your vicinity will be able to respond to your needs quickly. That plays an integral part in the overall service.

Ratings

While you are visiting a website and searching for an ideal firm to do the repairs on your HVAC systems, it would be a good idea to check their ratings. The Internet offers this option, so use it to your advantage because all that matters is that you get a perfect service.

Finding a gift is not always easy, and it becomes even harder when having to choose the best gifts for sports fanatics.

For this reason, we will go through the best gifts for the sports-loving customers to win them, thank them, and ultimately, strengthen the relationship with them.

Other than giving a sign of appreciation to them from time to time, it’s a fantastic way to build stronger professional relationships, and that’s why it’s essential to choose a gift that matches what they like.

Whether you’re looking for sports gifts for men or personalised gifts for football players, you’re in the right place.


Parkland Lookout Small Fitness Bag – $34.99

The Parkland Small Bag is a beautifully designed bag in which your customers will be able to fit everything they can think of when going to the gym.

It is available in different colours and styles, which is great for both ladies and is one of the best sports gifts for men.

Also, Parkland offers a lifetime warranty on this bag, and it was made from 10 recycled plastic water bottles.


Bull and Stash Market Notebook – $45.00

A notebook is often seen as an office gift for customers. However, it can be one of the personalised sports gifts for him.

In fact, you can do many things with a notebook and it is much more useful than we might think. For instance, your customers could use this notebook to write football results, fitness programs, and much more.

What we really like about Bull and Stash notebook is the fact that it is made from real and high-quality leather and that it has 2 card slots.


Kinto Travel Tumbler – $37.00

A travel bottle is actually one of the best gifts for sports fanatics because it allows them to bring water, water-soluble vitamins, or even energetic drinks when going to the gym. Rest assured that your customers will actually use your gift!

This will also save many plastic bottles and that’s just great for the planet!


Le Cord Earphones – $39.00

If there’s one thing that motivates the sports fanatics when exercising, it has to be music.

Whether your customers go hit the gym, play a football or basketball match or simply go for a run outside; this is one of the best sports gifts for men and women.

Apart from being a good gift, it has remote functionalities such as skipping tracks, answering calls, and pausing the music, which makes it even more exceptional for workouts.

It also comes with a storage bag so your customers won’t have to worry about where to put their brand new gift. Who doesn’t want to listen to their favourite music on Soundcloud while working out?


Naxa Waterproof Action Camera – $43.43

On a more different note, the Naxa Waterproof Action Camera is actually a fantastic gift for sports fanatics.

With the influence of collecting memories and sharing on social media nowadays, having a portable action camera could be very practical.

The Naxa comes at a much cheaper price tag and the quality is still good. For instance, other than capturing 4K footage, it also shoots slow-motion and 16MP images!


Fitbit Charge 4 – $169.95

Fitbit is one of the best gifts for guys who love football but also for women who like to practice Yoga or fitness.

It is undoubtedly one of the best corporate gifts to give and it is so practical that your customers won’t want to leave their house without it.

Firstly, it has a built-in GPS and a 24/7 heart rate that’s very useful to track your activity all day long, and your quality of sleep during the night. Just like the other Fitbit products, it can be synchronised with the smartphone app to see your workout all the way till the end.

Secondly, it is water-resistant which is one of the best gifts for sports fanatics because your customers will be able to wear it while swimming.

Lastly, its battery lasts up to 7 days which is really impressive for a smartwatch of such a size.


Monbento Original Lunch Box – $42.00

The Monbento lunch box is an excellent gift for sports-loving customers when they are at work. Unlike the other items, it is handy to take with them to the office.

Whether they want to lose weight or gain muscle, they’ll be able to fit some delicious and healthy meals to work.

This is one of the best personalised company gifts with its many different styles available and it is also microwave and dishwasher safe.


Why Give a Gift to Your Sports Loving Customer?

Just like Gemnote mentioned it several times, it is important to give gifts to your customers to keep a pleasant and smooth relationship.

Of course, it is not mandatory and it’s certainly not something that you should be doing regularly. However, a gift is a powerful tool to win customers and you should definitely send them some freebies from time to time.

Other than winning customers and building a stronger relationship, a gift for your sports-loving customers will also remind them of you every time they go and hit the gym, which always plays in your favour.