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Every building needs a roof and that is why the role of a roofer is extremely important in the construction industry.  

Roofing is delineated into 2 categories; residential and commercial. Residential roofing refers to covering homes while commercial roofing refers to covering large buildings (factories, event centres or business places). 

Residential roofers deal solely with homes and this niche can sometimes be saturated. Most contractors in this category most likely experience downtime more than they would love to. This would surely lead them to think of ways to expand their business and increase revenue. 

One of the ways that you may want to expand as a residential contractor is to go into commercial roofing. In this article, we will share some tips that can help you make a smooth transition. 

Getting Started 

Transitioning from residential construction to commercial can be scary. Instead of just dealing with the homeowner and your workmen, you now have to deal with all the big wigs and a slew of professionals in the industry. 

Well, it’s not as scary as it seems; all you need to do is to understand all the protocols, regulation and know your competitors.  You will also need to do some study on the risk involved and how you would navigate the waters. 

The following are some of the things you need to get started:- 

Find Contracts

When you were in the residential space, you most likely got work from word of mouth, local adverts, your website, your contacts in the industry, and personal referrals. As you transition, these means are still valid for getting commercial work but you would need to engage more avenues for getting jobs. 

There are reporting services that are referred to as Dodge reports. These services publish information about the following:- 

  • Commercial projects that are in the planning or negotiating stages
  • Projects that are up for bid in your locality
  • Projects that have just been awarded

They cater to general contractors, subcontractors and construction managers and others who are interested in such projects. The reports usually contain information about the engineer/architect, the person awarding the contract, and sometimes, information about other companies that are bidding for the job. 

Additionally, these reports give you the date and time that the bid is expected to be submitted and they even show you how to get the bidding documents. There is also information on different niches that can fit your area of expertise. 

Note however, that these services would require that you pay a monthly subscription or some other type of fees. Therefore you should do your due diligence in researching the reporting service site that would be best for you. 

Join Professional Organizations

One very popular means of looking for/getting projects is by joining a professional association in your locality. Some of these associations include Associated General Contractors (AGC) and Associated Builders and Contractors (ABC).

These groups represent a wide range of suppliers, sub-contractors, government and support agencies that are players in the construction industry (commercial). 

Additionally, these groups help set up plan rooms in different areas and localities where the specifications and blueprints for upcoming commercial projects can be checked out. These plan rooms can be either physical or online and they allow participants to check out these projects or download the plans so that they can do estimates and initiate take offs. 

Do note that these plan rooms may require a fee or not.  Check out this site for more information about joining a professional body: https://www.agc.org/

Liaise With Project Engineers/Architects

Liaising with project engineers or architects is a great way of making forays into the commercial construction space. 

You may be able to get the bid plans and specification straight from the engineer or architect in charge of the project. This however, depends on the method of delivery of the project.  To get this package, you would be required to pay a deposit or fee. 

Bear in mind as you venture out that firms are usually selective/careful about giving 2nd tier suppliers or subcontractors these documents/packages.  They prefer to deal directly with general contractors and contract managers. 

However, there are firms that are willing to give transiting contractors a chance. You would have to undergo a pre-screening process that involves financials, experience and references before they put you on the list of their selected contractors. This would take time but note that it would be worth your while in the long run. 

This is because when you are on this list, you would have more access to sources that would give you an edge when it is time to bid for a project. 

Work With Professionals

When you were in the residential construction space, you may have not had to interact much with professionals in the construction industry. But now that you are transitioning into the commercial space, you would have to interact more with engineers, architects and site workers that are highly qualified and licensed.  

You know that commercial jobs are more costly and intricate than residential construction. No client would feel safe entrusting their projects into the hands of folks without license or credentials. But when you work with a team of professionals who are well trained and certified, clients are more confident giving you jobs. 

Most importantly, the government requires that plans and specifications for commercial bids/jobs bear the seal of licensed professionals.  These documents must have this seal or else they wouldn’t get building permits. 

There is a lot more information on the issue of licenses and certification for the commercial construction industry and it will do you well to research further and get all the necessary information. 

Conclusion 

Transitioning from residential roofing to commercial is one sure way of expanding your business. Though the move might appear daunting, it is something that’s doable. All you need to do is apply yourself to whatever is needed for a smooth transition. 

In this article, we have shared a few tips and although they may appear simplistic, that’s because they are just an introduction to what you need to do.  We believe that these tips are pointers to what you need for the growth and expansion of your business. 

Enterprises of all sizes and types thrive on credibility. 

Buyers, peers, prospective investors, and others more readily trust businesses and business leaders that have done the difficult work of establishing credibility and cultivating reputations for expertise. This work is essential both for customer-facing businesses for whom trust very often translates to higher sales and broader distribution as well as for B2B companies for whom trust correlates with stable, durable business relationships that promise a mutual benefit.

Credibility and trust cannot be built overnight, of course. They take time, on the order of months or years, to arise. But the payoff more than justifies the effort.

If burnishing your business’s credibility and trust metrics is a top priority for you and your team this year, continue reading to review seven strategies that can help.

1. Understand What Currently Drives Buyers to Your Brand

Can you articulate your value proposition? This is the key differentiator that drives buyers to choose your brand over a competitor’s. It’s vital that you hone it, as it’s the locus around which you must cultivate your credibility with current and future buyers.

2. Position Your Enterprise As an Established, “Blue-Chip” Company

In your public web assets and marketing materials, describe your enterprise using language that positions it as an established, high-trust, “blue-chip” company. This is easy enough for companies that have been in business for decades, but it’s important for newer companies as well. The LinkedIn page for Asiaciti Trust, an international trust and corporate services provider, is a good example to mirror.

3. Use High-Authority Web Domains That You Control to Distribute High-Value Content

LinkedIn, Facebook, Twitter, Medium: these are high-authority web domains of which you control tiny but valuable portions. They should form the backbone of your credibility campaign.

4. Feature Authentic User Reviews If and Where Appropriate

Let your buyers and employees build trust on your behalf whenever it makes sense for them to do so. Featuring and promoting authentic reviews on your website and business directory listings is the most effective way to do this.

5. Publish Comprehensive, Authoritative Content That Ranks Well in Organic Search

You don’t need to become a full-time publisher to create authoritative content that’s easy to find by search engine and provides valuable information to current and future buyers, not to mention prospective employees, journalists that may give you valuable “earned media,” and others you want to know about your business. Plan this content carefully and invest in quality.

6. Be Careful With Outbound Links

Any business concerned with its credibility needs to be concerned with how its web presence comes off to other humans, of course. But more important still is how said web presence appears to the non-humans that decide its fate. Specifically, the complex search algorithms let loose by Google, Microsoft, and other search engines (but mostly Google).

This is a much longer topic of discussion, but for now, understand the importance of outbound link quality and strive to uphold the out-linking practice standards recommended by SEO experts. The better your outbound link quality, the more authoritative your website will appear to humans and non-humans alike.

7. Hold Two-Way Conversations With Your Audiences

You don’t have to pretend to know all the answers to be considered authoritative. Lively, stimulating conversation does much to establish credibility and trust in audiences. Using your social media accounts, regularly pose thoughtful questions to your followers and anyone else who happens to be listening, inviting them to join in a conversation about your brand or industry.

Plan for a More Credible Future

Credibility, trust, expertise: these are marks of a quality enterprise. Like most other attributes of an enterprise that deserves its place, they are earned, not given. There are no shortcuts to their development.

We’ve seen, fortunately, that building credibility is not a matter of luck or great skill. It is mostly a matter of persistence and planning, with some outside-the-box thinking dashed here and there for good measure. Any competent business leader is capable of planning and executing strategies that have shown time and again to cultivate trust and credibility in buyer and peer groups. What sets those who actually do so apart is their diligence in seeing the effort through.

Will you embrace that diligence and chart a course to a future where you and your company are top-of-mind experts? Time will tell, but it’s high time you began.

When you have an online business, an upsell technique can be a powerful tool that can drive more revenues in a single sale. This is a process where you convince your buyers to upgrade their products or buy something more expensive to make the transaction more profitable.

When used as a tactic, upselling may seem pushy in a personal context, but when you take things online, many entrepreneurs have found out that there is a more subtle way to upsell. One thing that e-commerce sites are doing to understand their customers’ purchasing behaviors better is to dive deep into data analytics. This is why they can do an upsell that’s very effective.

The technique can be compared to cross-selling. This is when the customer is already in the frame of mind to buy your products and services, and not attempting to learn what an upsell is will mean that you will have wasted time and opportunity.

Here are some examples of how brands upsell.

Extra Ingredients

There are online platforms where you can order food like sandwiches. In most cases, many customers may not have thought about add-ons and extra ingredients. However, when you’re dining in a restaurant, you probably might add a few additional items upon ordering. Some extras may include a few more mozzarellas or tomato sauce, with extra smoothies to go with them. A chocolate or vanilla smoothie that goes with your Angus burger is definitely worth the splurge for an afternoon of fun, and before you know it, you may have chosen some extra dips and have ordered a few more items that you didn’t know you had wanted them.

Expansion of Product Offering

Buy, Shopping Cart, Keyboard, Online, Shop, Sale

Some shaving brands are expanding their offerings in the right way. This means that they draw new users to their latest products by having them signed up for mystery boxes. With many people wanting to do their grooming inside the comforts of their own home instead of going to a barbershop, this has been an effective strategy.

Newer customers who are looking for barber services may prefer buying just the extra blade. However, some of these companies cleverly put the most expensive items first. Then they go next with the lower-priced ones that have more attractive options down the line.

Upselling with names can also be tricky, but they can help you become more successful if you know how to navigate them. If you’re in the grooming business, you may want to introduce the high-end razors with names like “The Executive” and the budget options with “Humble Twin” that may sound ordinary to the users. Sometimes, little tweaks with the names and UI designs may induce clients to prefer the pricier options regardless of what they need for the moment.

Discount Offers

Another effective strategy that you can use in upselling is to offer a discount on minimum orders. This is very effective in apps and websites where the customers can get free shipping and delivery if they reach a minimum threshold. This is a win-win situation because when the clients get more products, the company receives more revenues.

Some shops and brands are pretty good at doing this. For instance, some shops that sell cologne and perfumes offer their customers 15% discounts when they spend $80 or more. If clients are so close to these amounts when they initially shop, they are more likely to get extra items just to hit the minimum.

Many entrepreneurs may think that the discount that they have given may negate the benefits. However, this tactic’s primary goal is to encourage as many customers as possible to take advantage of the offers, which will increase the company’s overall sales afterwards.

Excellent Impression is a Must

Online, Store, Fashion, Buy, Internet, Technology

Companies that sell flowers often want to ensure that they leave an excellent first impression on their visitors to encourage buying. They also know that customers tend to buy roses and hyacinths more often than not, and they want the packaging and the product to be as beautiful and fresh as possible. Since the flowers people give can reflect their characters, flower shops know that their customers are more willing to spend more.

Using this information, flower shops are actively upselling their customers. You can learn more about upselling when you click here. They give their customers three or more bouquet sizes that they can choose from and select the second-lowest priced bouquet to display in an automated fashion to increase the chances of getting more sales.

Another approach is to configure the system to display the cheapest option so that many might opt to get the second-highest rather than the cheapest option.

With either approach, customers are not likely to downgrade before they check-out their cart and add some complementary products that can go along with the flower bouquets. Some complementary products that can make the gift extra special include stuffed toys, balloons, greeting cards, and chocolates.

Customized Design

With an ever-increasing affluent market, many car buyers are going to car brands where they are allowed to customize the vehicle’s interiors before purchasing. This is especially evident for brands like Tesla, where customers can do the configurations themselves before buying. Car buyers can also choose to upgrade and include autopilot features or premium wheels at an additional fee.

Travel Pages that Upsell

If you’re in a travel and tours niche, what you can do is to try and upsell your product pages. For instance, you can provide your clients with other options like room carry-ons or give them more flexibility when you’re selling suitcases by pointing them to bags with expandable features as they might find these more convenient when traveling to a new place.

Using this tactic to pique your customers’ interest will help your customers realise the benefits they can get from a more expensive and larger case. Furthermore, a side-by-side comparison can help your customers make quicker decisions. You can also provide your customers with options to customize their bags for a small fee, which they usually accept without any second thought.

Our homes and office spaces usually have some things that are unnecessary and they take up a lot of space. These stuffs are usually better kept in storerooms. However, sparing an entire room for additional things is not always possible and renting another room along with the office space can be quite costly.

Well, one simple solution to this problem is self-storage services.

Self-storage is a facility where you can rent a small or big space depending on your needs and keep your belongings there. There are many advantages to choosing a self-storage unit. You can read more about these services here.

Here are the pros to using a storage service.

  1. A Secure Place For You To Keep Your Things

The first advantage is that these units give you a safe and secure space to keep all your things. From machines that are unused to furniture, documents, and even your vehicles, these facilities can be used to store all non-perishable things. 

The facilities are safe and secure and usually have multiple security features such as on-site guards and CCTV cameras. Additionally, the customers are given passcodes to access their units, thus making the environment a safe and secured one.

  1. Declutter Your Space

With these facilities, you will be able to easily declutter your space and make it look more presentable. It is not always possible to throw or give things away and hoarding becomes inevitable. So, most people leave these rarely-used things laying around the house. 

In the offices, there are many machines and furniture items that are not regularly used and they also take up space. All of these when moved to storehouse facilities can make the space look much organised and neater. 

  1. Convenience and Flexibility

The storehouse facilities have rooms in different sizes as per the need of the users. From small lockers to large rooms, you can rent as much space as you want. The best way to know how much area you need is to measure up all your belongings and then go visit a storage facility to have a clearer idea. Also, time is flexible. This means that you can use the space whenever you want. Most of the places give 12-24-hour access to the users.

  1. Makes Travelling Stress Free

When traveling to another place for a long period, most people want to leave their rented apartments and not pay unnecessary rent. In such a case, you can store all your things at these units and pay one fourth or even less. It is also a good option for college students who cannot take all of their belongings home after every semester. Here are the benefits of self-storage when moving: https://medium.com/@HiveBoxx/the-benefits-of-self-storage-units-while-moving-59a5afde69f7 

  1. Makes Renovation Easier

When undergoing a renovation, you can rent self-storage units for a few days and save your furniture and appliances from getting damaged. A unit can be rented for a week, a few days, or even for months and years. 

  1. Affordable

Storehouse spaces are very affordable. You will be able to find a unit that is suitable for your budget. It is important to note that the more services you take, the higher the cost of these facilities become. Also, the best thing is that you only pay for the space you need. So, the price is also customizable.

  1. Climate Control Storage For Delicate Things

Many facilities provide climate control services. Climate control means that the unit will not get too hot or too cold because there is a climate control system installed in them. A lot of facilities such as Storage Plus offer this service. This is the best option when you want to store furniture that can get damaged or machines and appliances that can also be damaged because of temperature and humidity. However, you might have to pay extra for climate control. 

Self-Storage Tips

If you want to keep your belongings in a self-storage unit, here are some tips that you can follow:

  • Always choose a unit that can fit all your things. Before moving your stuff in a unit, make sure that you calculate the length and breadth needed to store all your belongings.
  • Always make an inventory of the things that you have kept in a unit. This will make it easier for you to stay organized and remember everything that you have stored and where they are.
  • Categorize your things and put each of them in labeled boxes so that it becomes easier to look for them when you want.
  • When you arrange your goods in storage, make sure to keep the things you need immediately at places where you can easily reach them. Also, it is helpful that you use the vertical space of the unit to place your belongings. This will make the space less crowded.
  • Since the things will remain in the space for some time, you need to make sure that each item is wrapped properly. 
  • Never forget about the insurance from the storage services in case any of your goods are damaged because of their fault.
  • Even if your unit has enough security, take all personal measures to keep your stuff safe. This will include buying stronger locks and also having difficult passcodes.
  • Always read the terms and conditions provided by the company so that you know how much you have to pay for each facility. Some companies provide a flat rate for everything and some places will charge you different rates for extra services such as climate control and electronic locks.
  • Find a storage unit that is closer to your office or home so that you can easily move your things.
  • Always research the unit before you put your belongings there. Safety should be your biggest priority.

Storage unit services can be helpful for people who are looking to store their belongings but do not have enough space to do it. Just keep the above tips in mind and also go for storage units that are trustworthy and offer you insurance. 

A common procedure that many companies who work with electrical appliances and equipment should go through is testing and tagging and thermal imaging. Not only is this a requirement from the Australian government, but also by many insurance companies. 

Testing and tagging is a process used to check the functionality of a portable electrical appliance. Technicians perform PAT testing to make sure the device is safe and ready to use, click here for more on the subject. Thermal imaging uses an infrared camera to detect heat in a switchboard. Both these assessments are important to ensure the safety of workers within the property. 

In this article, we will be looking closely at thermal imaging and see how it compares to night vision. Both these processes are extremely interesting in that they use high-tech strategies to either detect high temperatures in a room that seems neutral and objects in a room that seems completely dark.

Let’s dive deep into the subject. 

Thermal Imaging Cameras

Even though we refer to this heat detector as a camera, it is actually a kind of sensor. Cameras use light that is bounced off objects to create an image whereas a thermal imaging sensor uses heat energy. The great thing about these devices is that they can detect different temperatures and differences in heat up until 0.01 degrees Celsius. 

Once the device detects different objects and their temperatures, it uses a special technology to transform these detections into an image. The image is displayed on a small screen in either monochrome or multiple colors (depending on the brand and quality). 

This can be quite a difficult concept to understand though. Everything in life emits a type of thermal energy. For example, your toes might be cooler than your chest because there is less blood flow. As a result, your toes will emit a lower level of thermal energy than your chest where your heart is beating. In the display, the camera will show two different colors. 

Thermal cameras aren’t only used to detect heat in living organisms, it can be used for many other purposes as well. One primary use for this device is in ETS Thermal Imaging services. This service helps large properties who have in-house electrical switchboards to detect heat patterns in wiring and cords. It’s highly beneficial to prevent fires or other hazardous electrical defaults. 

It uses an infrared radiation detection method that improves the visibility of objects in a dark area. Based on the infrared waves information received by the device, it can create an image display.

Night Vision Cameras

These functional devices are usually associated with spies or private detectors wanting to see movement at night. Night vision cameras need some sort of light source to be able to show different objects. If it’s too dark, the image on the screen display will be very limited. 

Night vision cameras’ display are usually gray or green scale and shows no sign of heat sources. Therefore, you can’t see behind a wall or other objects. Compared to an infrared camera that can detect heat sources. When a high temperature is hiding behind insulation or another big object, the heat can ‘shine’ through and be detected to the user. 

When looking into a dark room with the naked eye, you won’t be able to see anything. This is where night vision devices come into handy. Although they work perfectly in darkness, with limited light sources, they won’t be able to show an image or object. In brightness or complete darkness, they are kind of useless. Thermal imaging cameras, on the other hand, can show an object no matter the light display of the room. 

Which One is Best? 

Keeping in mind that infrared and thermal imaging cameras can perform to an optimum level no matter what the light display, it’s safe to say that they are always the better choice. Displaying heat sources on the small screen will show the frame of any object in its close proximity. 

Another reason why thermal imaging is much better than night vision goggles is because they are used to perform highly beneficial tasks for properties and businesses. 

person holding round camera lens

Function of Thermal Imaging

Also known as thermography, this technique can be used in many different industries. It’s used in animal ecology studies to detect living organisms in all kinds of environments no matter what time of day it might be.

It’s also used in the military. Airborne surveillance, remote sensing, and seeking missiles or other explosives are also some of the most favorable uses. 

But most commonly, thermal imaging cameras and sensors are used to detect heat and unnatural temperatures in power grids. Detecting high temperatures within a building’s power supply is important to ensure the safety of those within. Properties with electrical board cover plates, mechanical service switchboards, and electrical switchboards can benefit greatly from using thermography. The method saves business owners a lot of time and money. 

The camera can see through insulation, wires, boxes, thin cover lids, and other objects to display heat patterns.  Using this method can help property owners detect the component’s integrity, identify hazardous equipment, and detect potential faults within the electrical system. As a result, properties can take the necessary measures to prevent fires, explosions, and other electrical accidents. 

Learn more about infrared systems and waves here: https://science.nasa.gov/ems/07_infraredwaves#

The fact that this technology can penetrate through insulation, covers, dust, mist, smoke, and thick air; is highly beneficial to anyone who wish to see what goes on in an area that isn’t visible to the naked eye. 

Hiring a thermography service to assess your property’s electrical appliances and switchboards will give you the inside scoop on what’s going on inside. There have been many cases where this technology has been used for early detection of faulty wires and irregular heat patterns; thus preventing fires, short circuits, and other fatal accidents because of electrical defaults. 

If you want your business to thrive in this day and age, you must harness the benefits the internet offers. This is something that many major and minor corporations are doing and they are seeing great results.

In this article, we are primarily going to shed some light on the benefit of getting a capable web optimization service provider. If you have your business situated in Michigan and will like to know what you stand to gain by engaging the services of these professionals, you should read on.

But before we go on, let us understand what web optimization is.

What Is Web Optimization?

Web optimization is a process that engages several advanced strategies, tools, as well as research to achieve the following:

  • Increase awareness of web pages and the website in its entirety.
  • Implementing compelling online marketing strategies.
  • Increase sales and revenue for the owner of the website.

These are some key reasons for engaging the services of professionals specializing in web optimization.

When a client hires a website optimization agency, there should be a remarkable improvement in how the website is publicized and perceived by established and prospective clients. This is what eventually leads to improved sales and growing revenue.

Often, many people confuse the term SEO to mean web optimization. Well, this is wrong although SEO does fall under the scope of web optimization. By hiring professionals, your page will eventually get noticed and ranked favourably on search engines.

Why You Should Hire a Web Design Service in Michigan

Whether you operate a large or small business in Michigan or any other part of the country, you stand to gain a lot by engaging the services of these digital experts. Some of the advantages have been discussed above but let us explain further and share other valid points below:

Helps You Stay Ahead of Corporate Competition

Whether you are into the real estate industry, a provider of HVAC services, a legal counsel… there is hardly anything you do that is a monopoly. Several others render the same service especially in an urban location like Michigan and what does this mean for you?

You have to take advantage of the internet and digital platforms to make yourself and your business known. To do this effectively, you have to break away from the mindset of running your web optimization campaigns yourself.

In plain terms, you have to seriously consider the idea of hiring a search engine optimization company in Michigan for the sake of your business and there are 2 main reasons for this.

First, they are a lot more skilled in getting your website to be the best that it can be and secondly, you should get a professional service provider on board so that you can dedicate more time to your business. Focusing on your company’s area of core competence is hectic enough and you certainly need all the help that you can get for other equally important tasks.

So, rather than figuring out how to improve the quality and functionality of your corporate website, let the right hands handle the task for you.

Increased Online Traffic

In this day and age, becoming a world-class company and massively improving sales is well beyond offering quality service.

To meet the expected financial turnover, your business has to be noticed by the right people and this is what a capable agency can do for you.

Most importantly, they understand how to channel publicity towards the right target audience. For instance, they understand how to direct online publicity towards nursing mothers if you are into the manufacturing and/or sales of diapers.

Improved Earning/Revenue for Your Company

No amount spent on hiring a capable web optimization agency is a waste of resource. This is because it is an investment that is certain to yield massive returns eventually.

Depending on the service you offer, you can even get the agency to implement online payment options on your website so that your clients can make cashless payments. This strategy has worked for a whole lot of companies, especially e-commerce sites.

Improving Customers’ Experience

Among many things, web optimization professionals can make use of large data gathered from your established and prospective clients to improve your service offerings.

For example, they can run strategic checks to figure out locations you are more likely to record more sales. This can help you take the next course of action and help you save time and money.

Web Maintenance When Required

The Internet is constantly evolving and you probably will notice how several mobile apps on your smartphone tend to have frequent updates being pushed to your smartphone.

In the same vein, there is always the need to keep tabs on how websites are being run so that you can maximize that knowledge for the benefit of your website.

A professional service provider is trained and able to take frequent maintenance action to improve your website. This ensures that your business is not lagging behind and that your business remains noticeable to the relevant people that your business targets.

For more (especially statistical) information on why hiring a web optimization agency is right for your business, you can click here.

Conclusion

Gaining the right public awareness is a huge part of what determines your success in the business world. To ensure that this is the case, it is essential that you hire a capable web optimization team.

In this article, we have gone over some benefits of doing this and hope that you can see why it is important for your business.

PPC means pay per click. This is a method of advertisement where companies fund certain keywords that generate traffic to their websites from potential customers. These companies pay the search engines for each user that clicks on the link. 

These search engines display the products and services at the top of the search page. There is a lot that goes into designing a pay per click campaign. You need to have the right keywords, invest enough money, and target the right customer. 

Even though there are a lot of different types of PPC ads, paid search is one of the most common. Pay per click might look easy in theory but it is a complicated process when you have to apply it for your firm. The terminology and management can be extremely time consuming and if you do not have a marketing team, the entire process becomes daunting. 

To manage this problem, pay per click management comes into the picture. Pay per click management is when a team of marketers or specialists oversee the ad strategy, budget and overall process for a company. 

The management is either done by a management team in the company or outsourced to other agencies. A lot of small companies opt to outsource the services for a fixed amount. The experts have specialized knowledge and can identify your goals and the techniques that are needed to achieve them. Having specialists working on your PPC marketing can save you time as well and make it easier for the company to have a large online audience.

The Advantages of PPC Advertising

Pay Per Click advertisements is a marketing strategy employed by many companies because of the following reasons:

  • Targets Audience Interested In Your Services

One of the advantages of pay per click advertising is that it only attracts the audience that is already looking for services that your company has to offer. 

Since the advertisement technique is based on keyword, the customers who are interested in these keywords will be willing to click on the links and browse your products and services. Unlike other marketing techniques (such as mass media, radio broadcast) where the audience is extremely large, you only target the audience that has a chance of becoming a potential customer by PPC.

  • The ROI Can Be Measured

PPC marketing is measurable. You can easily check the stats and return of investment through the number of clicks that your keywords are bringing to your website. A lot of marketing experts such as https://seolondonagency.co.uk/ppc/ can help you gain a better insight into the stats and help you build a better ad campaign. The best part is that the advertisements are not based on search engine algorithms or SEO and hence your ads are shown at the top of the page which means better exposure.

  • Gives The Brand Exposure Around The World

With pay per click ads, you get to attract audiences from all over the world. In addition, it is also one of the few ways of advertisement where your audience has a higher potential of becoming a customer. The brand recognition shoots up fast with the help of this technique and your company can even start doing business in new markets. Additionally, as the results are fast, the advertisement can bring hundreds of people to your website and increase your sales and revenues.

  • Is Budget Friendly

Finally, the biggest advantage is that pay per click marketing is cheaper. You only pay when the consumers click on your ad. Moreover, it is extremely accessible. The campaign can be launched in no time with the right kind of expertise and the budget for this process can be easily controlled to give the best ROI. 

What Is The Job Of A PPC Agency?

To make your online marketing easier, it is a good option to hire a management company who can handle all your pay per click ad campaigns. Here is what a PPC Agency does.

  • Finding The Right Keywords

The only way for an ad campaign to become a success is by finding the right keyword. The job of the agency is to find the keywords that your target audience is searching for and then using them in your marketing strategy.

  • Analyzing The Competition

A regular look at what the competition is doing makes it easier to update the campaign and fill the gaps that have been left uncovered. Hence the job of the agency is to do a thorough analysis of the keywords that the competition is using to target the audience. You can click here to know more about PPC advertising.

  • Selecting The Best Channels

There are numerous media channels where the paid ads can be placed. From Google to Facebook and Bing, the agency will find out which channel is visited the most by your targeted audience. 

  • Monitoring The Campaign

Monitoring and optimization of the campaign are also done by the agency. They check the most clicked keywords and then optimize the budget to boost the return on investment.

  • Regular A/B Testing

Finally, a lot of split testing is done to find the best results that can bring in the biggest audience for the company. Split testing makes it easier to optimize the digital marketing campaign.

Are Pay-Per-Click Management Services For You?

Companies that are creating a name for themselves in the online community should go for PPC specialization agencies. Companies that do not have a dedicated in-house advertisement team to handle online marketing are the ones that should opt for these services. 

Even though many companies think that having a specialist to manage their PPC advertisements is a waste of money, this notion is wrong. Hiring specialists can put you far ahead of other companies and give you the visibility that you desire. 

Final Words

PPC Marketing can be very useful in driving online traffic to your business. With the right kind of management team handling your ad campaign, the strategy can become lucrative in bringing the right kind of consumer to your brand from all around the world. You can hire experts and list down all your needs from the PPC ad campaign so that they can use the right resources to reach your goals. 

Home delivery services have doubled in popularity recently. The pandemic has played a significant role in the popularity of home delivery services. As their popularity increases, more businesses are adopting home deliveries and launching online shopping platforms and websites like Shift. Below are some reasons why home deliveries are currently very popular;

1. It Saves Time

One of the primary benefits of home deliveries is that they save you a lot of time. The reason is that you do not have to go out of your way to and from stores and this gives you more time to handle other businesses. You also do not have to keep moving around with many bags in your hand, especially if you have more than one place to visit. All you have to do is order the products that you need and wait for them to get delivered. Home deliveries are especially beneficial for people with tight schedules. You spend less time shopping and that leaves you with more time to spend with loved ones and doing more important things like self-care. However, convenience comes at an extra cost.

2. It Helps to Foster Social Distancing

Following the coronavirus pandemic, the WHO issued directives against human contact to reduce the spread of the virus. Home deliveries have made it possible for people to shop and get their items delivered without coming into close physical contact with other people. Companies offering home delivery services have also gone out of their way to ensure that their delivery personnel are free of the virus and are well protected to ensure that they do not pose a risk to clients.

For clients who are sceptical about interacting with strangers, including delivery men; contactless home deliveries are the way to go. Contactless home deliveries refer to situations where the delivery teams do not have any physical contact with the clients. Delivered goods are either placed in the mailbox or outside the house, depending on preferences and locations.

This means that you do not have to sign for the products. Many stores have adopted contactless delivery during the pandemic to reduce social interactions by all means.

3. Convenience

Home deliveries are also quite convenient. They create a means for you to shop without leaving your house or office. This means that you can take a few minutes while taking a break from work or in the middle of the night and even while watching your favorite shows. You also do not have to leave your house to get the items you ordered delivered to you. The convenience of home deliveries is why it has become very popular, and more businesses are adopting it.

4. Environmental Conservation

Another advantage of home deliveries is that it helps conserve the environment. The fact that you do not need to travel from one place to another saves gas and reduces your carbon footprint. A study shows that home delivery services have helped reduce carbon dioxide emissions by at least half. Another study also shows that during the pandemic, the carbon footprint has reduced significantly due to the movement restrictions, and home delivery services have played a significant role in this. The money that could have been spent on gas can be utilized in other areas.

5. More Options in One Place

Home delivery services also offer you more options in a single place. This does not necessarily mean that you will get to shop for everything you need at the same place. What it means is that you get to do it all on your computer and have them delivered. If you had to do this in person, it would be very challenging moving from one store to the next while lugging around shopping bags. You also get to choose from a wide range of options in the least time possible because most online shopping sites are very easy to navigate. There are also online platforms that offer a wide range of products in the same place.

Conclusion

While there are numerous advantages to home deliveries, there are also a few downsides. One of them is that the conveniences come at a fee. However, if you consider all the benefits and compare them to the downsides, then the benefits outweigh the latter. For instance, although you may have to pay for the delivery services, you also get to save money that you would otherwise have used as transportation.

Are you dissatisfied with the online sale of your products and services? Many entrepreneurs fail to reach e-commerce success due to improper design and execution of their sales funnel. Building a solid marketing funnel is crucial for providing a remarkable buying journey and customer experience, which will eventually result in more leads converting into consumers. 

This process involves analyzing the target audience, attracting its attention, and generating enough traffic. In recent times, you can find numerous online platforms like Clickfunnels that are designed to facilitate the process of attracting customers.

There is a multitude of online reviews, such as https://www.courseminds.com/clickfunnels-reviews/, created to assist entrepreneurs in choosing a sales funnel builder.

Take a look at the truth about sales funnels and their importance in e-commerce success.

The Four Funnel Stages

The best way of understanding sales funnels is by analyzing the stages through which a visitor eventually becomes a buyer. In order for a visitor to become a prospect, he/she is supposed to land on your site and browse through your assortment of products or services. Once the visitor becomes part of your email list, he/she transforms into a lead. Unlike visitors, leads can be contacted via email or phone to inform them about special offers and discounts. 

If the lead is appealed by some of your offers, this person will keep visiting your site and perhaps use the offered coupon code to make a purchase. Your role is to make your products and services attractive enough for leads to evolve into buyers. Therefore, you’re expected to use a different approach in each stage- Awareness, Interest, Decision, and Action. 

The initial stage of the sales funnel is awareness, in which businessmen try to attract the attention of potential consumers. Their attention can be attracted by a Facebook or an Instagram post through which they become aware of your business. In the course of this stage, visitors rarely purchase anything but simply get familiar with your products. As long as you encourage visitors to come back to your site, the awareness stage can be considered successful.

The following stage of the sales funnel is known as the interest stage, during which potential consumers conduct research, compare various products, and attentively consider the offers in the market. Here, entrepreneurs are supposed to assist prospective customers in their choices by providing helpful content. 

Moreover, it’s paramount not to force visitors into purchasing your goods, as you’ll just discourage them from having another look at your product assortment. Your job is to assist them in making informed decisions after comparing various products in detail. Click here to check out some innovative ways of attracting more consumers online. 

When consumers are prepared to make a purchase, they enter the penultimate decision stage of the sales funnel. They usually hesitate between a few offers, which is why you need to make yours the most favorable. You can persuade leads to become your customers by offering free shipping if most of the competitors don’t, as well as provide a special discount in the form of a discount code. 

The ultimate stage of the sales funnel is the action stage, where leads become customers. Anyhow, reaching the bottom of your sales funnel doesn’t necessarily mean the consumer will make another purchase. It’s your job to switch the focus from customer attraction to retention by using a special method. 

For instance, your consumers are supposed to receive a thank you email in which you express your gratitude for becoming your customers. Also, make sure you encourage them to leave feedback that is helpful for your business and potential consumers. 

Building a Sales Funnel

Many entrepreneurs are skeptical when it comes to building a sales funnel and they worried it wouldn’t be built fast or well enough to attract sales leads and turn them into consumers. Nevertheless, the building process isn’t overly challenging like most businessmen believe, as long as you follow the right steps. 

Nowadays, there are even special cloud-based platforms like Clickfunnels that assist entrepreneurs in building a sales funnel without requiring any programming skills on their part. Take a look at the steps you are expected to follow when building a marketing funnel. 

Analyze your Target Audience

In order to build a sales funnel, one is supposed to analyze its target audience in terms of site activity and engagement. You aren’t supposed to market your products and services to everyone but only to individuals who find them useful. 

Therefore, make sure you conduct research that reveals helpful information about the social media channels they use, their dwell time, and interests. It’s also vital to learn the aspects potential customers find frustrating about online shopping in order to divert their customer experience into another direction. 

Attract the Audience’s Attention

There’s no other way for a marketing funnel to be functional unless it attracts the attention of the target audience. Consequently, you’ll need to overwhelm your platforms with high-quality content in the form of blog entries, infographics, engaging videos, photographs, etc. 

Moreover, promoting your content on social media platforms is another helpful strategy, given the myriad of people using social networks. You could also collaborate with some prominent influencers whose job would be to promote your products through writing reviews. 

Additionally, email marketing campaigns can assist you in promoting your blog posts and offers by sending a newsletter to every lead on your email list. The following link, https://www.business2community.com/email-marketing/top-10-benefits-of-email-marketing-02160067 provides an insight into the numerous benefits of email marketing. 

Generate Traffic

In order to sell your products and services to a satisfying number of consumers, you are supposed to generate enough traffic. There are multiple measures entrepreneurs are advised to adopt to achieve this goal, such as using PPC campaigns, guest posting, SEO, landing pages, and social media marketing. Investing in some of these measures is considered crucial for entrepreneurs hoping for e-commerce success. 

For instance, landing pages are supposed to be optimized properly in order to capture more leads. The purpose of these pages should not be pushing visitors to make a purchase but direct them to the following step of the buying journey. Make sure you post an engaging, instructional video or a free e-book for them to download to retain their interest. 

Use an Email Campaign

As previously mentioned, email campaigns are considered vital when it comes to audience engagement. These campaigns are one of the most effective ways of distributing your content to leads by sending them no more than two emails a week. Keep in mind that no person wants to be overwhelmed with tons of emails on a daily basis, as it’ll discourage him/her from buying any of your products. 

In order to interest the leads into opening the emails you send to them regularly, you have to learn the things they find appealing. After managing to grasp their attention, you need to make an offer they can’t refuse. Favorable offers are indispensable for persuading leads to reach the bottom of the sales funnel.

Final Thoughts

Marketing is of tremendous importance for turning leads into consumers. 

Invest in the right marketing tools to reach your goal faster than you’ve imagined!

I’m not sure how many companies in Singapore are using G Suite but what I can say is, G Suite does make collaboration really seamless and easy (especially if your team works remotely). Whether it is word processing, preparing a presentation deck, or automating some of your business processes, G Suite has everything you need to run your business and I absolutely love it!

For just $79 SGD per year (about $6.60 SGD per month), you can get access to Google Sheets (the equivalent of Excel), Google Docs (the equivalent of Word), Google Slides (the equivalent of Powerpoint), Hangouts Meet (now known as Google Meet), and Google Drive!

With so many features and tools available to help your business become productive and profitable, paying just $79 SGD a year is definitely worth it.

One question that we usually get from clients is, “Is there an alternative to using G Suite?”

Yes, there is, and it’s Microsoft’s 365 Business Basic which costs $5 USD per month (about $6.90 SGD per month). 

The next common question that we often get is, “Is G Suite or Microsoft 365 better?”

Well, both suites have their own set of pros and cons and it ultimately depends on what you hope to achieve at the end of the day. If seamless and tight live collaboration is what you are looking for, G Suite is the way to go because Microsoft 365 is still somewhat clunky and laggy (especially if you want to have multiple people working on a single document).

If you’re a one man operation and don’t perform much collaboration, we would recommend Microsoft 365 as its suite of products are packed with rich features and functions that probably only advanced users will use.

Then again, it ultimately boils down to your needs and preferences. For me, I like the fact that I can work on this article that I am writing on Google Doc and share it with other collaborators who may have suggestions and inputs. I also like the fact that I can reference and embed tables from Google Sheet without jumping back and forth too much.

All these really help to streamline my work processes. If you have just started your business and you are looking for an economical way to operate your business, you should really consider G Suite. The only real downside to using cloud services is that you have to maintain Internet connectivity to create, save, upload, update, track, and monitor your files. While it is possible to work offline, there are limitations as well.

Hence, apart from having a cloud suite to work with, you will also need to have a reliable and stable Internet connection from an Internet Service Provider. There are numerous data plans that are available in the market but go for one that gives you the greatest value for your money

Need some help with figuring the best G Suite solution for your business?

Speak to a G Suite reseller and make a more informed decision! 

If you’re based in Malaysia and you have already decided on a G Suite plan, make a booking with an authorised G Suite reseller in Malaysia.