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No, I am not making a phone call nor am I receiving a phone call but this blog entry definitely has got something to do with the phone.
I’m not sure if anyone has heard of this but 313@Somerset recently launched the first mall-branded, location-based, mobile app known as Tring 313 and with this app, you can receive information such as current promotions that the stores at 313@Somerset are having and also the latest events happening at 313@Somerset.

From Tring 313 2012

In case you’re wondering, Tring 313 is only available on the Apple App Store and there are plans in the pipelines to develop an Android version of the App.

So how does Tring 313 works?

Well, Tring 313 is designed to send push notifications to shoppers within a 500 metres proximity of the mall and shoppers can choose to “follow” selected brands in 313@Somerset which will allow them to receive notifications of the brands’ promotions even when they are outside the defined proximity.

In conjunction with the kickoff of Tring 313; Forever 21, HMV, and Malones Irish Restaurant & Bar are having exclusive offers where shoppers can download the coupons via the Tring 313 app and redeem it by presenting the coupons at the respective retail stores.

From Tring 313 2012

Some of the interesting exclusive offers are as follows:

•High street fashion brand Forever 21 is featuring exclusive offers till 31 Dec 2012! 10% off all shoes and a Lip Gloss Bundle Buy going for 3 at $7 (U.P. $9).

•HMV allows music lovers to save $3 with every $25 spent from 29 Nov – 31 Dec. Alongside this, free exclusive HMV mobile phone screen cleaners are also up for grabs without any minimum spending! Shoppers only need to present the coupon for redemption.

•Wine and dine at Malones Irish Restaurant & Bar – from 29 Nov – 31 Dec, shoppers will be able to enjoy any 2 full pint Archipelago beers at $18++ (U.P. $28).

What We Think of the App:

As we frequently shop online and offline, we personally feel that more could be done to improve the app. In fact, only selected brands are listed in the app and not all brands/stores are included; thus, posing somewhat of a limitation. Some of the paid coupons do not really appeal to us either. With that being said, there really are rooms for improvement. Some of the improvements could be having more brands/stores listed, have a loyalty programme where shoppers can “check-in” to the brand/store and gain points which they could use to redeem for vouchers, or even better still, have a feature where shoppers can take a snapshot of their receipts and from there, convert their spending into points which they can use to redeem for goodies at the Information/Concierge Desk.

The Difference Between Transactional Coupon and Non-Transactional Coupon

From Tring 313 2012

All isn’t that bad though. The current exclusive offers by Forever 21, HMV, and Malones Irish Restaurant & Bar are worth checking out and if you happen to frequent Orchard/Town, do download the Tring 313 app and see if you could find any other exclusive offers!

Stay tuned to more updates from us!

God bless!

Hello Everyone,
as you can see from the topic of this blog entry itself, yes, it’s all going to be about food but for this particular blog entry, the photos that are published here were taken using the LG Optimus 4X HD Smartphone!

So anyway, in conjunction with the Singapore Food Festival that is organised by the Singapore Tourism Board, 313@somerset is presenting a month-long celebration of food, entertainment and shopping from July 27 to August 31 at the Discovery Walk, Level 1 of 313@somerset. This event is none other than the, “Let’s Talk About Food”. As part of the Let’s Talk About Food event, a series of exciting themed acts and performances have been lined up; so if you happen to be at 313@somerset on 3-4 August, 8 Aug, 24-25 Aug from 6pm onward, be sure not to miss these whimsical performers! The best part about Let’s Talk About Food is that during this period, you can definitely look forward to indulging in your favourite dishes at significantly discounted prices and I really mean it!

Here’s why; 313@somerset is launching the exclusive 313 Dining Wallet where you can purchase it for just $19 and inside this 313 Dining Wallet, it contains $40 worth of dining vouchers that you can use at selected Food & Beverage [F&B] outlets. Now that’s really something you ought to consider because you pay half price for the value that you are getting! However, this promotion is only valid till 31 August 2012 so be sure you don’t miss out on this awesome deal.

From Let’s Talk About Food 2012

In case you are wondering, there are many F&B Outlets where you can utilise your vouchers. The vouchers that are inside the 313 Dining Wallet are, $5 Coffee Bean Voucher, $5 Famous Amos Voucher, $10 The Flying Bread Voucher, Lunch Voucher, Drink Voucher, Snack Voucher, and Dinner Voucher! For the vouchers that have cash value such as the Coffee Bean Voucher, the Flying Bread Voucher, and the Famous Amos Voucher, all you have to do is to use the vouchers at their outlet respectively and use it to purchase whatever food you are planning to purchase. If the amount exceeds the indicated value on the voucher, all you have to do is to just top it up with your own cash.

From Let’s Talk About Food 2012

For the Lunch Voucher, Drink Voucher, Snack Voucher, and Dinner Voucher, all you have to do is to present the voucher at the respective participating outlets as indicated in the brochure found in the 313 Dining Wallet and select your food choices that are also indicated in the brochure. For the Lunch Voucher, you can only utilise it at a stipulated time from 1130am to 230pm and for the Dinner Voucher, you can only utilise it from 6pm onwards.

From Let’s Talk About Food 2012

Thanks to OMY.SG and the team from Land Lease, I was part of a group of 20 bloggers whom were given the opportunity to taste some of the food that the participating F&B outlets have to offer.

From Let’s Talk About Food 2012

We started off at the Basement 3 Food Hall where we sampled some snacks and light-bites from Jollibean, Umi Sushi, The Flying Bread, and Paradise Inn.

The Umi Sushi Outlet at 313@somerset.

From Let’s Talk About Food 2012

Look at the variety of sushi, handrolls, and sashimi that they have.

From Let’s Talk About Food 2012

The Green Salad we had from Umi Sushi

From Let’s Talk About Food 2012

The All Salmon Platter from Umi Sushi

From Let’s Talk About Food 2012

Jollibean Outlet at 313@somerset.

From Let’s Talk About Food 2012

The Chicken Floss Pancake that we tried [from Jollibean].

From Let’s Talk About Food 2012

The Flying Bread Outlet at 313@somerset

From Let’s Talk About Food 2012

Look at all the wraps they have!

From Let’s Talk About Food 2012
From Let’s Talk About Food 2012
From Let’s Talk About Food 2012

And yes, we too got a chance to sample the wraps made by The Flying Bread.

From Let’s Talk About Food 2012
From Let’s Talk About Food 2012

The Flying Wrap’s Calamansi Juice with Mint is really something I really like because of its refreshing minty taste.

From Let’s Talk About Food 2012

The Paradise Inn outlet at 313@Somerset.

From Let’s Talk About Food 2012
From Let’s Talk About Food 2012

I have earlier done a review on the Paradise Inn restaurant so do check it out here for further details –> http://awinsomelife.org/2012/07/05/paradise-inn-greenwichv/

From Let’s Talk About Food 2012

Here are some of the dishes that we sampled from Paradise Inn

Braised Vermicelli with Seafood

From Let’s Talk About Food 2012

Homemade Style Fried Vermicelli

From Let’s Talk About Food 2012

Then we went to the Malones Irish Restaurant and Bar and the Charlie Brown Cafe, both of which are situated at the Discovery Walk, Level 1 of 313@somerset.

The Malones Irish Restaurant and Bar at 313@somerset, where we tried their Margherita Pizza [with tomatoes, mozzarella, and fresh basil].

From Let’s Talk About Food 2012

The unique Charlie Brown Cafe, one of its kind in Singapore.

From Let’s Talk About Food 2012
From Let’s Talk About Food 2012
From Let’s Talk About Food 2012
From Let’s Talk About Food 2012

At Charlie Brown Cafe, we sampled their Chicken Wings and specially concocted drinks.

From Let’s Talk About Food 2012
From Let’s Talk About Food 2012

Oh, and they even gave us a lovely badge too!

From Let’s Talk About Food 2012

And we finally ended the whole food tasting session at Food Republic, Level 5 of 313@somerset where we sampled dishes from You Men HK Roast, Bangkok Gem, and Heniu Teppanyaki.

From Let’s Talk About Food 2012

Bangkok Gem’s Olive Fried Rice

From Let’s Talk About Food 2012

Just in case you are wondering, the dishes that are featured in this blog entry are not exhaustive of what is offered in the 313 Dining Wallet. In fact, there are also other F&B outlets [such as Yoshinoya, Wang Cafe, The Handburger, Blue Mountain Cafe, Honeymoon Dessert] that are not featured here. For a full list of participating F&B outlets and the food choices available, click here –> http://apps5.noisycrayons.com/313somerset/foodfest/coupons.html

Well, through this event, I also got the opportunity to meet some bloggers and they are Albino, Elrica, Luke, Isaiah, Deenise, Dawn, William. Do check out their blogs because they are really interesting.

So, do make use of this opportunity to check out the 313 Dining Wallet and go on a food fiesta!

Stay tuned to more updates from us.

God bless!