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You probably don’t know this but both Jacqueline and I are really big fans of Ben & Jerry’s ice cream. When we first dated each other, Ben & Jerry’s was our staple and we cannot live without a pint of Chunky Monkey every fortnight.

Image Credits to Ben & Jerry’s

Since then, Ben & Jerry’s has become a significant part of our lifestyle and we can’t help but to indulge ourselves with a pint of Ben & Jerry’s ice cream whenever we buy our groceries at the supermarket.

So what made us fall in love with Ben & Jerry’s?

What really made us fall in love with Ben & Jerry’s in the very first place is the company’s values and three-part mission. You can read more about Ben & Jerry’s here.

More recently, Ben & Jerry’s is advocating strongly for a climate change and if you are in favour of supporting this cause, you can join in and sign the petition here.

Image Credits to Ben & Jerry’s

When Jacqueline and I visited Cold Storage a few days ago, we noticed that Ben & Jerry’s launched two new exciting flavours, the Boom Chocolatta and the Spectacular Speculoos. These cookie core ice cream comes with a delicious, gooey, cookie-based centre.

Image Credits to Ben & Jerry’s

The Boom Chocolatta flavour is essentially a mix of mocha and caramel ice creams with chocolate cookies, fudge flakes and a chocolate cookie core while the Spectacular Speculoos flavour is made of a mix of dark caramel and vanilla ice creams with Speculoos cookies and a Speculoos cookie butter core.

Image Credits to Ben & Jerry’s

Personally, I enjoy the taste and scent of cinnamon and so the Spectacular Speculoos appealed greatly to me. However, Jacqueline being a chocolate and coffee addict would very much prefer the Boom Chocolatta. Either way, the both of us have tried these two flavours and we just can’t have enough of them.

What Ben & Jerry’s cookie core ice cream surprises us the most was the fact that we have met the Flavour Guru behind these cookie core ice cream and he is none other than Peter Lind himself! You can read more about our interaction with Peter Lind here.

Image Credits to Ben & Jerry’s

Highly addictive and very satisfying, the Boom Chocolatta and the Spectacular Speculoos are available at all major supermarkets, convenience stores, and Ben & Jerry’s scoop shops for SGD$16.50 a pint.

Are you keen to have a taste of Ben & Jerry’s cookie core ice cream and share them with your colleagues and friends?

Well, you can stand a chance to win a Ben & Jerry’s Cookie Core tour to your office or school just by doing three simple steps:

1. Follow Ben & Jerry’s Singapore on Facebook

2. Comment on Ben & Jerry’s #CookieCoreWith Post and tell Ben & Jerry’s that you would like the Cookie Core Tour to go down to your office or school, and remember to use the hashtag #CookieCoreWith and tag all your colleagues and friends

3. Wait for Ben & Jerry’s to contact the lucky moo-niacs!

Ben & Jerry’s Free Cone Day is happening today and since 1979, it has been Ben & Jerry’s way of celebrating and thanking their fan for all their love and support.

On top of that, if you frequent Orchard for all your shopping needs, you will be pleased to know that Ben & Jerry’s has recently opened their first Flagship Scoop Shop in Southeast Asia at 313 Somerset Discovery Walk.

Ben & Jerry’s Flagship Scoop Shop will serve an exciting menu of 18 chunky, swirly, and euphoric ice cream flavours, alongside new shakes, sundaes, ice cream cakes, and a wider range of merchandise.

Staying true to providing fans the best possible ice cream made in the nicest possible way, Ben & Jerry’s is taking values-led sourcing local. Baked items like brownies and cookies and herbs like mint will be supplied by SCORE Bakery, which works to rehabilitate inmates through skills training, and social enterprise Edible Garden City, who are a group of urban farmers championing the Grow Your Own Food movement in land-scarce and import-dependent Singapore.

The new Flagship Scoop Shop will also be Ben & Jerry’s Community Action Hub where the company hopes to use fun and ice cream to inspire social involvement and progress locally.

A new Benefit Tuesday Night Programme, exclusive to the flagship, will run on a Tuesday every month, allowing various local welfare organisations to engage the public on their causes and during the 7-9pm event, Ben & Jerry’s will donate 20% of sales to feature social mission partners.

In addition, Ben & Jerry’s has partnered international food artist, Samantha Lee, to create a delicious Sundae that will celebrate Peace, Love & Ice Cream. Available only at the Flagship Scoop Shop until 31 August 2015, all proceeds will be donated to Ben & Jerry’s Benefit Tuesday Night partners!

“The Super Creative Sundae Conceptualised and Created by International Food Artist Samantha Lee in Collaboration with Ben & Jerry’s”

So what are you waiting for?

If you are craving for some ice cream and would like to do some good for the community, head down to Ben & Jerry’s Flagship Scoop Shop for Ben & Jerry’s Free Cone Day!

Also, to make the wait in line even more enjoyable, you can send some song requests via Facebook, Twitter or Instagram using the hashtag #FCDSG, and Ben & Jerry’s own radio station will play your favourite tunes while you wait in line. There will also be loads of games, goodies, and activities organised specially for you so be there and join in the fun!

Ben & Jerry’s Flagship Scoop Shop
313 @ Somerset
Level 1 Discovery Walk
Opening Hours: 11 am to 10pm

We have just concluded our Ben & Jerry’s Ice-Cream Voucher Giveaway and the 5 Winners are:
*drumrolls

[Image Credits to Wanderfly]

1. Nina Yeo
2. Michelle Boor
3. Koh Jason
4. Yueyoong K
5. Michhysaurous BelleBelle

All Winners will be contacted via Facebook Message and Email so if you see your name listed here, do remember to check your inbox-es!

[Image Credits to Sputnika]

On a separate note, ever since we started our Blog in December 2011, we have seen an increase in the number of visitors and pageviews on our Blog and we are extremely humbled by the statistics. If we compare our current year’s statistics to the previous year’s statistics, we are generally doing just fine but it is still not up to our expectations because we feel that there are so much things that we could have done better. Hence, we are currently doing a thorough review of our Blog and we have plans in the pipelines to carry out some BIG changes that we hope will bless YOU [our readers].

As the plans are underway, we won’t be revealing them anytime soon but we really hope that this would be the next breakthrough that we’re hoping for. Meanwhile, you probably might be able to note the change in our blogging/writing style and over the next few weeks and months, you might see the bigger changes eased in.

Hence, do stay tuned to us and should you have any thing that you wish to let us know, do feel free to leave us your comments or drop us an email at admin@awinsomelife.org

Hello Everyone,
last Saturday, Baby and I were at Ben & Jerry’s Chunkfest 2012 and well, it was sort of a last minute decision to go for the event as we flipped the coin to decide whether or not to go.

From Ben&Jerry’s Chunkfest 2012

Prior to the event, I have heard about Ben & Jerry’s Chunkfest 2012 from Dr. Jiajia and Big Bro’s Facebook Page and also the Ben & Jerry’s Facebook Page.

Not knowing what to expect for the event [or thinking that free ice-creams would be served], we drove down from the office. Entrance fees to Sentosa via private passenger car is super “chor”/ex and furthermore, we have to pay the parking fees at the Beach Carpark!

Anyways, the weather was hot and sunny and it was about a 10-15 minutes walk to the venue where the event took place.

When we reached, the place was just bustling with curious onlookers and excitement, and I took the liberty to pose for lots of photographs. Oh and yes, pets are allowed!

From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012

Every visitor was given a carnival game card [where you have to complete certain activities at the various booths and get a stamp] that gives visitors the opportunities to win some prizes.

From Ben&Jerry’s Chunkfest 2012

What we found really cool was the Merchandise that Ben & Jerry’s were selling. Unfortunately, they didn’t have what I was looking for [Ben and Jerry’s Calendar].

From Ben&Jerry’s Chunkfest 2012

Here’s me posing for a photo with Ben & Jerry’s Mascot!

From Ben&Jerry’s Chunkfest 2012

Just in case I forgot, the only currency used at Ben & Jerry’s Chunkfest 2012 was the Fair Coins [which we could exchange at the booth with cash]. 1 Fair Coin is equivalent to $1.

From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012

When we entered the fair area, there were lots of activities that were going on. Some adhoc games were organised and there were even performances that were put up by local bands.

A local band doing some song covers.

From Ben&Jerry’s Chunkfest 2012

This rather exciting and challenging game where it really gets sticky.

From Ben&Jerry’s Chunkfest 2012

Imagine having diluted strawberry and chocolate syrups trickling down your body on a hot sunny day.

From Ben&Jerry’s Chunkfest 2012

I think Ben & Jerry’s really did a fantastic job in organising the event and the decorations and props very much fitted the beach theme pretty well.

From Ben&Jerry’s Chunkfest 2012

As it was our first time checking out Ben & Jerry’s Chunkfest, we didn’t really know what to expect but having checked out the various booths, we more or less realised that Ben & Jerry’s were very big on corporate social responsibility and Chunkfest was organised for the purpose of contributing its success back to the society/community.

Hence, some of the following photos that you see are actually photos of the various booths that were set up by various organisations that cater to people with different needs.

From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012

I have to make special mention of the booth that was set up by the Dyslexia Association of Singapore.

From Ben&Jerry’s Chunkfest 2012

Not many people know about this condition known as Dyslexia and I felt that it is important for us to recognise that this condition exists and that we can help to make a difference by understanding what this condition is all about.

Here is a description of Dyslexia which I gotten from the Dyslexia Association of Singapore’s Website:

Dyslexia is a condition that makes it very difficult for children to read, write and/or spell. It has nothing to do with the person’s intelligence. In fact, many people with dyslexia are very bright. But not being able to read well can make many areas of learning a problem.

Dyslexia is a specific learning difference that is neurological in origin. It can go undetected in the early years of schooling. The child can become frustrated by the difficulty in learning to read, and other problems can arise that disguise dyslexia. One will notice a severe discrepancy between the child’s intellectual abilities and achievements. In the long run, the child may have low self-esteem and displays frequent behaviour problems at home as well as at school. In addiion, the child may become unmotivated and develop a dislike for school. As a result, the child’s success in school is jeopardized if the problem remains untreated.

It has been estimated that about 10% of Singaporeans may be dyslexic which tends to be run in families. Dyslexia can range from mild to severe and often occurs alongside other specific learning difficulties, such as Dyspraxia or Attention Deficit Disorder, resulting in a variation in the degree and nature of individuals’ strengths and weaknesses. Dyslexia is life-long, but the difficulties caused by dyslexia can be overcome with successful specialist teaching and the use of compensatory strategies.

And I truly believe in this because education is a right and a privilege and that people should not be deprived of quality education just because of learning differences.

From Ben&Jerry’s Chunkfest 2012

This is how difficult it is for children with Dyslexia to learn to read words.

From Ben&Jerry’s Chunkfest 2012

After checking out the various booths, we went on to see what other activities there were.

You could either customise a tote bag

From Ben&Jerry’s Chunkfest 2012

Wrestle with your friends [sumo-style]

From Ben&Jerry’s Chunkfest 2012

or Hug the Maple Tree like I did

From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012

Speaking of Maple Tree, Maple Tree Hugger is a new Ben & Jerry’s flavour that was launched in Singapore and you got to absolutely try it. There were other flavours specially imported from the US but they were only available at Chunkfest; so for those of you whom missed it, you could either head to US or wait for the next Chunkfest.

From Ben&Jerry’s Chunkfest 2012

And so, Baby and I bought a scoop of Late Night Snack to try and it is really unique and it exactly matches the description as stated.

From Ben&Jerry’s Chunkfest 2012
From Ben&Jerry’s Chunkfest 2012

Yummy Ice-Cream on a hot day is definitely cool

From Ben&Jerry’s Chunkfest 2012

And yes, there were literally potato chip clusters [yes potato chips!] and it was definitely worth trying.

From Ben&Jerry’s Chunkfest 2012

On a parting note, it was really an eye-opening experience for us at the Ben & Jerry’s Chunkfest 2012 and though we didn’t really participate in most of the activities, we had the opportunity to learn about how Ben & Jerry’s enforces Corporate Social Responsibility and that is more important than anything else.

From Ben&Jerry’s Chunkfest 2012

So, Baby and I will definitely support Ben & Jerry’s all the way and buy lots and lots of Chunky Monkey to munch on for supper.

Stay tuned to more updates from us!

God bless!