Local SEO (Search Engine Optimization) is a very great marketing strategy that allows you to enhance your company’s website to ensure that individuals within the locality of your business can easily locate your business. In other words, it allows people to find your website with the final intention of getting them to come to your local business place.
While general SEO is all over the place these days, local search engine optimization is slightly more complicated and requires specialization to get the best out of it. You can visit mwdigitalyorkshire.co.uk to learn more about local search engine optimization. That said, if you have this marketing strategy in mind, then you should hire a specialist company that offers this kind of service.
Knowing how important this hiring process is to the growth and success of your business, we have come up with certain important questions you must ask a local SEO company before putting your pen to the paper. With these questions, you will be able to determine if the firm is fit enough to handle the job you want them to carry out for you.
Therefore, without further ado, let’s take a look at these important questions…
1. Ask them for Case Studies
Reliable firms involved in this kind of service should be able to provide case studies to prove to their prospective clients if they can provide the services that they say they provide. Hence, this should be one of the questions to ask.
The case study should be able to show how the organization has aided the increase of a business’ local popularity. On the websites of some top-notch companies, you can easily find some of these case studies. In such a case, you just need to visit the website to evaluate if they are good enough for the task you require.
2. Do they specialize in Local Search Engine Optimization?
As we said earlier, SEO is a broad discipline and local SEO is just one branch. Therefore, not any search engine optimization firm should be trusted with this kind of job.
Therefore, it is important that you are sure that they specialize in this area. When you get a specialist, you can be rest assured that they will use the right tools to ensure that your business becomes visible within your locality.
3. Ask them about their Schema.org Experience
When it comes to local SEO, it is highly unlikely for this service to be rendered without the use of schema.org. Therefore, to assess the credibility of the company, ask them about their schema.org experience.
Any firm that has no or little understanding about the working and functions of this tool should not be hired. This is because schema.org will help you to correctly configure a lot of things.
4. What Tools do they Use?
Man invented tools to make work easier and the same goes for local search engine optimization. There are a lot of these tools out there that an expert can make use of to not only make the job easier but also better.
Hence, you should ask the firm you want to hire about the tools they usually use. Don’t just ask what tools they use, also ask the reason they use those particular tools. To avoid being bamboozled, it is good that you also learn about the tools that are used in this field before contacting the company. Click here to learn more about these tools.
5. What is their Overall Strategy?
There are different strategies that experts employ in this field. Therefore, you need to be aware of the strategy that the company you want to hire employs. In most cases, the strategy is usually based on the business type and the target audience.
When making your selection, ensure you go for a company that employs the general strategic approach. This approach will allow you to reach a wider target, market, and industry.
6. Is a lot of On-Site Search Engine Optimization is needed?
On-site search engine optimization building is important when it comes to this marketing strategy. This will help you to determine how the site’s landing pages, the website’s structuring, schema.org, etc. will affect the effectiveness of the process.
Hence, you need to verify if a lot of on-site search engine optimization will be needed to enable you to plan for that as well.
7. Ask about their Review Experiences
One of the reasons for hiring a local SEO firm is to enable you to get positive online reviews. Therefore, you should ask them what strategies they will employ to enable your business to get positive reviews. Any firms worth their salt will have such strategies for review generation.
8. Ask for Client References
To assess the credibility and efficiency of the firm, you should ask them for client references of both past and current clients they have worked for. If they are open to divulging this information, then you should reach out to those individuals or businesses to see if they were satisfied with the services they got.
Some companies’ websites have a clients’ page that allows you to see the clients that they have worked with in the past or are currently working with. You can check the page and try to reach out to such listed clients.
9. Ask about Citations
Ask if the firm uses business citations when working in cyberspace. In case you don’t know what a citation is, allow us to briefly tell you. Citations are the contact information of your business that includes your business names, contact number, and address.
10. What will be in the Reports?
Reports must be sent to you at an agreed time to monitor the progress of the job that is being done. Hence, you need to know beforehand what you will be expecting from the organization when they submit their reports.
A good local SEO report will include the following:
- Rankings by location
- Generated reviews
- Traffic by location etc.
Hiring a local SEO services company is a great step in the right direction for your business. With the questions we have shared, we hope you will be able to select a firm that will help you achieve your goals.