Hello Everyone,
yesterday was the day where Singaporeans whom have pre-ordered the iPhone 5 can finally lay their hands on one. Within the first 24 hours of its launch, two million iPhones have been ordered and the 3 telcos in Singapore have all since announced that the iPhone 5 were out of stock. Even Apple Premium Resellers like Nubox, Istudio, EpiCentre, and Juzz1 had reported that the iPhone 5 were completely sold out at all of their store locations.

I’m really wondering to myself; why is it that other mobile phone brands aren’t able to achieve the likes of Apple; considering the fact that every mobile phone brand has its own unique selling propositions? Personally, I have tried phones belonging to Nokia, Sony Ericsson, Blackberry, LG, Samsung, HTC, and Apple; and I found that each of these mobile phone brands have their own unique pros and cons.

Now, let us sit down and consider for a moment, the current top three operating systems for smartphones are Windows by Microsoft, iOS by Apple, and Android by Google. All 3 operating system have its own pros and cons and out of these 3 operating systems, there is no way we can say which is the better one out of the 3!

Hence, I really feel that consumers ought to really consider why they are bent on getting an iPhone. Is it because of the hype? Is it because of the phone design and features? Or is it because of peer pressure? Or worst still, is it because of our Singaporean “kiasu” [also known as “scared lose”] attitude? Whatever the reason may be, I hope that consumers will understand that all these anticipation are all due to the marketing tactics that Apple employ. Remember how hyped people were during the iPhone4S launch last year where Siri was like the best feature a smartphone could ever have on earth? Now, let me ask an honest question, “How many of us whom owns the iPhone4S actually uses Siri everyday or even frequently?” You don’t even have to tell me the answer because I probably can guess it.

The Over-Hyped iPhone4S Siri.

The Over-Hyped Iphone 5?

Well, for those of you who queued up but did not get the iPhone 5, fret not because it is not the end of the world yet and there will definitely be stocks coming in. Its not as if the iPhone 5 is a limited edition phone and even if you do get the phone yesterday, what could you do with it other than showing it off and sharing photos of you with it on your Facebook Wall? As what Mr. Brown said on Twitter, you do realise that after you get the phone, you still need to visit the Telco to change your SIM card to a Nano SIM card right? I’m sorry if this seems offensive but I’m not being a party-spoiler here because I do hope that we as consumers can be rational in our purchasing decisions and not indulge in impulsive buying behaviour. With that being said, I feel sorry for those of you whom queued up and waited really long at the stores of various Apple Premium Resellers only to find out that they were carrying only 20 sets of the iPhone 5. This is actually a similar marketing tactic that McDonald employs too; remember the Hello Kitty craze in 2000?

Long Lines of Queue for the iPhone 5?

Remember the McDonald’s Hello Kitty Craze in 2000?

Anyways, on a separate note, if you were to ask me what are the upcoming mobile phones that I am looking out for, it would be the Samsung Galaxy Note 2 and the Nokia Lumia 920. If I ever do get the chance to do a product review on it, I would gladly love to.

The Samsung Galaxy Note 2

The Nokia Lumia 920

Meanwhile, have a great weekend ahead and stay tuned to more updates from us!

God bless!


Melvin is an Entrepreneur, Life Coach, and Chinese Metaphysics Practitioner. He holds an EMBA and he is a passionate and engaging teacher, known for his unique combination of science, research, and spirituality.

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