tring 313 app


Last week, we were invited by 313@somerset to experience a whole new way of shopping and we were quite intrigued by the Beacon-Based Indoor Positioning technology that are currently under trial to provide shoppers with an interactive and engaging shopping experience.
Being the first mall in Singapore to embrace this latest technology, 313@somerset hopes that this latest retail innovation will enable shoppers to receive hyper-targeted messages, deals, and other content based on their proximity inside the mall.

The technology offers immense potential for both 313@somerset’s retailers and as well as the increasingly technologically savvy shoppers. How this technology works is that it uses battery-operated Beacon devices, the size of a thumb-drive, to emit low-energy Bluetooth signals with an identifier for that particular Beacon.

“Can you spot the Beacon device?”

These signals communicate directly with BLE Bluetooth compatible devices, such as a smartphone or tablet. Beacons themselves do not track devices; they emit a signal to the device to do something. An app is required for a mobile device to ‘see’ a Beacon. When placed throughout the mall or store, BLE Beacons are detected by shoppers’ mobile devices, provided their Bluetooth and Location Services preferences are turned on.

Shoppers, who have the Tring 313 app will then receive alert notifications within one to five meters from the nearest Beacon; a much tighter range compared to the current Tring 313 app which utilizes a mix of GPS, cell tower triangulation and Wi-Fi access points to alert shoppers within a 50m to 400m radius outside the mall.

“A pop-up notification that alerted us to a deal at MUJI when we walk past the store.”

With the Beacon-based Indoor Positioning, it promises more relevant and personalised messaging delivered at convenient times. Deals and promotions will be filtered and relevant messages will reach desired shopper audience as they pass by participating stores, allowing them to conveniently pick up deals along their intended route; or when they are in the store itself, to deliver a more engaging experience with real time offers and deals.

“We downloaded the deal coupon on the Tring 313 App and walked-in to MUJI store.”

Shoppers will be able to enjoy instant gratification and greater relevancy in messaging and deals.

“Instant gratification indeed!”

Closed beta group testing is currently in place to gauge how intuitive the new Tring 313 experience is and how shoppers engage with the new Indoor Positioning technology. The official roll-out date is not confirmed yet but we envision that this technology will evolve Singapore’s retail shopping landscape.

No, I am not making a phone call nor am I receiving a phone call but this blog entry definitely has got something to do with the phone.
I’m not sure if anyone has heard of this but 313@Somerset recently launched the first mall-branded, location-based, mobile app known as Tring 313 and with this app, you can receive information such as current promotions that the stores at 313@Somerset are having and also the latest events happening at 313@Somerset.

From Tring 313 2012

In case you’re wondering, Tring 313 is only available on the Apple App Store and there are plans in the pipelines to develop an Android version of the App.

So how does Tring 313 works?

Well, Tring 313 is designed to send push notifications to shoppers within a 500 metres proximity of the mall and shoppers can choose to “follow” selected brands in 313@Somerset which will allow them to receive notifications of the brands’ promotions even when they are outside the defined proximity.

In conjunction with the kickoff of Tring 313; Forever 21, HMV, and Malones Irish Restaurant & Bar are having exclusive offers where shoppers can download the coupons via the Tring 313 app and redeem it by presenting the coupons at the respective retail stores.

From Tring 313 2012

Some of the interesting exclusive offers are as follows:

•High street fashion brand Forever 21 is featuring exclusive offers till 31 Dec 2012! 10% off all shoes and a Lip Gloss Bundle Buy going for 3 at $7 (U.P. $9).

•HMV allows music lovers to save $3 with every $25 spent from 29 Nov – 31 Dec. Alongside this, free exclusive HMV mobile phone screen cleaners are also up for grabs without any minimum spending! Shoppers only need to present the coupon for redemption.

•Wine and dine at Malones Irish Restaurant & Bar – from 29 Nov – 31 Dec, shoppers will be able to enjoy any 2 full pint Archipelago beers at $18++ (U.P. $28).

What We Think of the App:

As we frequently shop online and offline, we personally feel that more could be done to improve the app. In fact, only selected brands are listed in the app and not all brands/stores are included; thus, posing somewhat of a limitation. Some of the paid coupons do not really appeal to us either. With that being said, there really are rooms for improvement. Some of the improvements could be having more brands/stores listed, have a loyalty programme where shoppers can “check-in” to the brand/store and gain points which they could use to redeem for vouchers, or even better still, have a feature where shoppers can take a snapshot of their receipts and from there, convert their spending into points which they can use to redeem for goodies at the Information/Concierge Desk.

The Difference Between Transactional Coupon and Non-Transactional Coupon

From Tring 313 2012

All isn’t that bad though. The current exclusive offers by Forever 21, HMV, and Malones Irish Restaurant & Bar are worth checking out and if you happen to frequent Orchard/Town, do download the Tring 313 app and see if you could find any other exclusive offers!

Stay tuned to more updates from us!

God bless!