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Ben & Jerry’s Free Cone Day is happening today and since 1979, it has been Ben & Jerry’s way of celebrating and thanking their fan for all their love and support.

On top of that, if you frequent Orchard for all your shopping needs, you will be pleased to know that Ben & Jerry’s has recently opened their first Flagship Scoop Shop in Southeast Asia at 313 Somerset Discovery Walk.

Ben & Jerry’s Flagship Scoop Shop will serve an exciting menu of 18 chunky, swirly, and euphoric ice cream flavours, alongside new shakes, sundaes, ice cream cakes, and a wider range of merchandise.

Staying true to providing fans the best possible ice cream made in the nicest possible way, Ben & Jerry’s is taking values-led sourcing local. Baked items like brownies and cookies and herbs like mint will be supplied by SCORE Bakery, which works to rehabilitate inmates through skills training, and social enterprise Edible Garden City, who are a group of urban farmers championing the Grow Your Own Food movement in land-scarce and import-dependent Singapore.

The new Flagship Scoop Shop will also be Ben & Jerry’s Community Action Hub where the company hopes to use fun and ice cream to inspire social involvement and progress locally.

A new Benefit Tuesday Night Programme, exclusive to the flagship, will run on a Tuesday every month, allowing various local welfare organisations to engage the public on their causes and during the 7-9pm event, Ben & Jerry’s will donate 20% of sales to feature social mission partners.

In addition, Ben & Jerry’s has partnered international food artist, Samantha Lee, to create a delicious Sundae that will celebrate Peace, Love & Ice Cream. Available only at the Flagship Scoop Shop until 31 August 2015, all proceeds will be donated to Ben & Jerry’s Benefit Tuesday Night partners!

“The Super Creative Sundae Conceptualised and Created by International Food Artist Samantha Lee in Collaboration with Ben & Jerry’s”

So what are you waiting for?

If you are craving for some ice cream and would like to do some good for the community, head down to Ben & Jerry’s Flagship Scoop Shop for Ben & Jerry’s Free Cone Day!

Also, to make the wait in line even more enjoyable, you can send some song requests via Facebook, Twitter or Instagram using the hashtag #FCDSG, and Ben & Jerry’s own radio station will play your favourite tunes while you wait in line. There will also be loads of games, goodies, and activities organised specially for you so be there and join in the fun!

Ben & Jerry’s Flagship Scoop Shop
313 @ Somerset
Level 1 Discovery Walk
Opening Hours: 11 am to 10pm

Mark your calendars, it’s time to celebrate the Ben and Jerry-est day of the year!
Since its first anniversary in 1979, Ben & Jerry’s has thrown open the scoop shop doors and invited everyone and anyone in for a free cup or cone of ice cream. This annual Ben & Jerry’s celebration is a way for the company to have some fun and say thank you to ice cream-loving fans for yet another year of support.

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Last Thursday, we were invited to an exclusive Ice-Cream Party at the Ben & Jerry’s Dempsey Scoop Shop and we totally enjoyed ourselves. The awesome people from Ben & Jerry’s hosted us with so much fuzzy warmth and love that it was a night down memory lane for both Baby and I.

From Ben n Jerry’s 2013

Here are photos of the exclusive Ice-Cream Party that we attended at the Ben & Jerry’s Dempsey Scoop Shop.

From Ben n Jerry’s 2013

If I had to choose between my car and Ben & Jerry’s Vintage Van…

From Ben n Jerry’s 2013

I would probably have went for Ben & Jerry’s Vintage Van.

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Check out the Ben & Jerry’s Merchandise that the Ben & Jerry’s Dempsey Scoop Shop is selling.

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They even have tee-shirts with fabulous designs too!

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Look at those temptinglicious Ben & Jerry’s Ice-Cream Cakes, perfect for birthdays!

From Ben n Jerry’s 2013
From Ben n Jerry’s 2013

The rather extensive menu at Ben & Jerry’s Dempsey Scoop Shop.

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Seriously, Ben & Jerry’s Ice-Creams does go well with Waffles~!

From Ben n Jerry’s 2013

During the Ice-Cream Party, there were games being played and in one of the games, participants were blind-folded and they have to guess the flavour of the Ben & Jerry’s Ice-Cream. Definitely not easy but certainly a doable task for a fan of Ben & Jerry’s!

From Ben n Jerry’s 2013

Special appearance by the DJs from Power 98 FM.

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Jeronimo performed a few numbers for all of us at Ben & Jerry’s Dempsey Scoop Shop.

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A photo with Jeronimo.

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I really love this song, “Firefly”, that Jeronimo performed at the Ice-Cream Party.

Say “Hello” to Woody, Ben & Jerry’s Mascot.

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When Baby and I started dating more than 2 years ago, our favourite hangout spot was the Ben & Jerry’s Heeren Scoop Shop. Indulging in Ben & Jerry’s Ice-Cream then was a weekly affair. When Heeren underwent a major renovation, our love for Ben & Jerry’s Ice-Cream never once dwindled. In fact, all thanks to the generous promotions that NTUC Fairprice occasionally has, we often buy two pints of Ben & Jerry’s Ice-Cream to indulge at home while watching our favourite dramas or movies.

From Ben n Jerry’s 2013

Our two favourite Ben & Jerry’s Ice-Cream flavours are Chunky Monkey and Triple Caramel Chunk. Of course, there are also other flavours such as the Maple Tree Hugger and the Peanut Butter Cup that we fancy a lot.

Chunky Monkey [Image Courtesy of Cake Group]

Maple Tree Hugger [Image Courtesy of Campus]

Well, we hope we ain’t making you salivate at this point in time but we are really happy to announce that we’re one of Ben & Jerry’s Moolets! Hence, if you’re a Ben & Jerry’s Fan like us, you will definitely be able to find out the latest news and insights that are happening at Ben & Jerry’s on our Blog!

From Ben n Jerry’s 2013

So first up, we will like to announce to all of you that Ben & Jerry’s annual FREE CONE DAY will be taking place in 5 days time on 9 April 2013, Tuesday, from 12pm to 8pm at seven Ben & Jerry’s Scoop Shops! The location of the seven Ben & Jerry’s Scoop Shop are as follows:

1. VivoCity, 1 Harbourfront Walk, #02-135/136, 12pm to 8pm
2. Dempsey Hill, Block 8 Dempsey Road, #01-14, 12pm to 8pm
3. The Cathay, Level 1 Atrium, 2 Handy Road, 12pm to 8pm
4. Rochester Mall, 31 Rochester Drive, #01-01, 12pm to 8pm
5. Ben & Jerry’s @ Zoo Entrance, 80 Mandai Lake Road, 12pm to 6pm
6. Fairprice Finest @ TripleOne Somerset, 111 Somerset Road #01-04, 12pm to 8pm
7. Great World City, 1 Kim Seng Promenade, #02-40A, 12pm to 8pm

From Ben n Jerry’s 2013

This year’s line-up of funky flavours for Ben & Jerry’s Free Cone Day are Chocolate Therapy, English Toffee Crunch, Maple Tree Hugger, Strawberry Cheesecake and Lemonade Sorbet! If you’re wondering what’s the best flavour to have on Ben & Jerry’s Free Cone Day, we definitely would recommend Chocolate Therapy and if you just can’t get enough of it, all the major supermarkets in Singapore are currently having a promotion where you can stand a chance to win weekly lucky draw prizes by purchasing 2 pints of Ben & Jerry’s Ice-Cream [at least 1 have to be Chocolate Therapy flavour]. This promotion is ongoing from now till the end of April!

Chocolate Therapy [Image Courtesy of On Second Scoop]

Apart from making your mouths and bellies happy on Ben & Jerry’s Free Cone Day, we also hope that you will join Ben & Jerry’s in doing some good for the community by raising funds for Project Happy Feet [Ben & Jerry’s fairness partner for Free Cone Day 2013]. Project Happy Feet is a Singapore-based not-for-profit organisation set up to empower the lives of underprivileged youths and children in Singapore and developing countries. It supports education-related initiatives and programmes through fund-raising that can positively impact them or their families.

To further aide Ben & Jerry’s in this cause, the CLEO editorial team will be adopting a Ben & Jerry’s scoop shop at VivoCity. The first 400 Ben & Jerry’s fans in line at the CLEO adopted scoop shop need not worry about the long queues as they will each receive a copy of CLEO’s April issue! To add fudge to your ice cream, CLEO will be throwing in a complimentary three-month digital subscription of CLEO magazine for the first 200 kind fans who donates more than $30 to Project Happy Feet. Now, that’s something to look forward to if you’re heading to Ben & Jerry’s VivoCity Scoop Shop on Ben & Jerry’s Free Cone Day!

From Ben n Jerry’s 2013

With that being said, we have yet another piece of exciting news for all of you. For our Blog Giveaway this April, we are giving away 5X Ben & Jerry’s Ice-Cream Voucher which you can use to redeem a free scoop of Ben & Jerry’s Ice-Cream ONLY at Ben & Jerry’s VivoCity Scoop Shop. The voucher is valid till 15 October 2013; so you have about 6 months to utilise it if you win! So, to participate in our Blog Giveaway for the month of April, check out the following link: http://awinsomelife.org/current-blog-giveaway/

See you all at the Ben & Jerry’s Free Cone Day that will be taking place on 9 April, Tuesday!

From Ben n Jerry’s 2013