Swee Heng Bakery is a familiar name with every household. With 20 outlets spread all over Singapore and a factory at Senoko Crescent, it is too hard to miss this bakery giant that started from a very humble beginning in the late 1980s.
In its quest to be the leading halal bakery in Singapore, Swee Heng Bakery has set another milestone by opening its latest outlet at West Mall Shopping Centre. With an entirely different store concept that offers a different range of confectionary products, Swee Heng 1989 Classic is geared towards the premium market.

Last weekend, we popped by Swee Heng 1989 Classic and we brought home tons of delectable goodies and sweet treats. From the outside, one would notice the striking vintage and retro decoration and upon stepping in, the sweet smelling aroma from the freshly-baked breads will engulf one’s senses.

To celebrate Jacqueline’s Mum’s birthday and also Mother’s Day in advance, we brought home the 10-inch Crispy Black Forest Cake that was retailing for SGD$28.90. Having tried the cake, we found the cake to be sinfully indulgent, especially with its rich and thick chocolate. If your loved ones enjoy chocolate very much, this is definitely the cake to go for!

Apart from the 10-inch Crispy Black Forest Cake that we brought home, we also took along with us some other baked products that are worth mentioning.

Charcoal Flaxseed Buns, SGD$3

With 6 buns in 1 packet, the Charcoal Flaxseed Bun is definitely value for money. Tasting just like any other normal bread, the Charcoal Flaxseed Bun is for the health conscious because the bamboo charcoal that is added to the bread dough is said to aid digestion, exclude radiation and excess moisture, and strengthen bowel movement. Sprinkled with some Flaxseed, this wholesome charcoal bun is definitely high in dietary fibre.

Nonya Curry and Egg Bun, Mushroom Chicken Bun, Chicken Vienna Bun, Parmesan Ham and Cheese Bun, SGD$1.60

These individual assorted buns retails for SGD$1.60 each and all of them are extremely tasty and satisfying. With a variety of flavours available to suit even the most picky tongue, we are pretty sure you can find a bun that suit your taste buds.

Taiwanese Steamed Cake (Black Sesame/ Original/ Mango/ Chocolate), SGD$1.80 each

Soft, spongy, and filled with the yummy custard filling, these Taiwanese Steamed Cakes is a delightful treat for all ages. Of all the four flavours that are available, we personally like the mango flavour the most!

If you are staying around Bukit Batok, be sure to visit Swee Heng 1989 Classic and get your breakfast fix!

In line with Mother’s Day celebration, Swee Heng 1989 Classic has recently launched a Facebook Contest and it is ongoing from now till 6 May 2014. If you are interested, do check out the contest on Swee Heng 1989 Classic Facebook Page and you might just be one of the 3 lucky winners to walk away with a special Mother’s Day gift set that include a 10-inch cake, a bouquet of carnation flowers, and SGD$50 worth of Swee Heng 1989 Classic Vouchers!

To participate in Swee Heng 1989 Classic Facebook Contest, check out https://www.facebook.com/sweeheng1989classic for more information and while you’re at it, don’t forget to “like” them for more updates too!


Melvin is an Entrepreneur, Life Coach, and Chinese Metaphysics Practitioner. He holds an EMBA and he is a passionate and engaging teacher, known for his unique combination of science, research, and spirituality.

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