Last Sunday, we were at the Digital Fashion Week at the National Design Centre to catch the runway showcase of L’ILE AUX ASHBY by Rayson Tan and we got a glimpse of the stunning Spring/Summer 2014 Women’s Wear and Men’s Wear Collection that are now available at ASOS Marketplace.
The Door Gifts [Instant Photo Prints] at the Digital Fashion Week is a pretty interesting affair!
What’s L’ILE AUX ASHBY [pronounced as “L” “OR” “ASH” “B”]?
L’ILE AUX ASHBY is a fashion label by Rayson Tan for the discerning urbanite. With designs that encompass three distinctive attributes; quality, detail and exclusivity, it is no surprise that the masterpieces of L’ILE AUX ASHBY by Rayson Tan have been featured in the local and international media including VOGUE, VOGUE Italia, Glamour UK, Surface Asia, W Korea, Highsnobette.com, CNNGo, and Refinery29.com.
Rayson Tan [far right] with Elim Chew [in the middle], founder of 77th Street.
Entitled “Till Genesis Comes”, the Spring/Summer 2014 Women’s Wear and Men’s Wear Collection from L’ILE AUX ASHBY by Rayson Tan celebrates the idea of vitality in life and the tangible strings of existence in nature.
Its immerse focus on digital prints are engineered to tell the story of rebirth and creationism, from morning to noon, and thereafter to night, and how the cycles of day and the notion of time ignites the hope of new beginnings.
Taking a minimalist approach amidst the illustrative printed fabrics, the colours for the collection range from the brighter scale of bold fuchsias, orange, and sun yellows to showcase daytime. They are juxtaposed by contrasting darker shades of Persian blues and quintessential black in solid forms to signify the closure of day.
Made with a diverse mix of comfortable yet luxurious materials, the collection is in essence, an exploratory realm that is constructed for the sunny days ahead, with new beginnings, processes, and hints of rejuvenation instilled in all stylistic aspects.
This has got to be my personal favourite for the Spring/Summer 2014 Men’s Wear Collection and I am really hoping to buy it from the ASOS Marketplace soon!
Truly, the products of L’ILE AUX ASHBY are delicately made with full emphasis details of a work and because all these designs are limited in pieces, it gives access to a privileged minority. This allures the exclusivity of L’ILE AUX ASHBY.
What goes on behind-the-scenes in order to make L’ILE AUX ASHBY’s runway showcase at the Digital Fashion Week a success.
Rayson Tan, founder of L’ILE AUX ASHBY, believes that design is the welcome mist of air in our environment. Quoting him, “Design envelopes us, creating an impact in our daily routine. I have a strong desire to create the best designs that will hopefully revolutionize the way people perceive their surroundings; my intentions are to unlock the eyes and provoke thoughts. I am often spellbound with the world around me and that is where I find my inspiration.”
A closing photo with our dear friend whom was involved in helping to coordinate the runway showcase for L’ILE AUX ASHBY. 🙂