Tag

digital marketing tips

Browsing

10 Reasons Why Small Businesses Need Digital Marketing

By

The goal of marketing is to inform as many people as possible about a product or service. Various strategies have been developed over time and they are all aimed at utilising efficiency in time and cost to deliver accurate and effective information. Digital marketing is not only one of the latest but it is also the most efficient and cost effective way to market a product or service.

In recent times, small enterprises have started to adopt digital marketing after witnessing its impact on large businesses. However, small business managers often arrive at a point where they wonder if it is even necessary for their business to tread into digital marketing and how doing so would impact them. As a manager of a small business, here is why your business needs digital marketing:

Digital Marketing Facilitates Equal Opportunities for All Businesses

Just like big corporations, small businesses now have equal chances of reaching customers and making sales on the digital platform. This can be attributed to technology advancements such as the Internet of Things (IoT).

IoT has granted users access to the digital market using various electronic devices such as laptops, tablets, smart televisions and smartphones. Small businesses can now reach their target audience with convenience and cost effectiveness. Small businesses can access the digital market without the need for large investments unlike before. Traditional marketing largely relies on your financial prowess and assets.

It is a Cost Effective Marketing Strategy For Your Business

Small businesses operate on a limited budget. Digital marketing will help you maintain your marketing costs within the budget limits.

A Study by IPOS confirms that small businesses using digital marketing register a revenue growth that is more than twice than businesses without digital marketing.

Digital Marketing Optimises Conversions

Traditional marketing methods such as banners or newspaper advertising struggle to register return on investment. Digital marketing works as a process where traffic to your website or app is converted to leads, sales or even subscribers.

The digital world has developed tools and techniques to ensure that your conversions reach an optimum.  An example of a tool to look up is split-testing also known as A/B test. Techniques to optimise conversions include email marketing, content marketing, social media marketing, and search Engine optimisation. 

Digital Marketing Has Proved to Facilitate Revenue Increase

Successful conversions end up as sales that register a revenue. The result you get after using digital marketing tools and techniques is an increased revenue. For example, social media helps businesses generate 78% more revenue than businesses that does not use social media.

Small Businesses Can Target Audience with Digital Marketing

Digital marketing helps your business to focus on delivering content to a specific niche. Targeting the specific niche will result in interactions between you and your customer. Digital marketing lets you interact with your customer on a personal level for e.g. through email marketing and direct message chats.

Digital Marketing Facilitates Customer Interactions and Feedback

Your business will be able to engage with customers at low cost and also get the feedback that you need to make future decisions. Amid this interaction, you will also be able to learn market trends and updates. Customer interactions via digital marketing grants your business an effective way to establish your customers’ needs. What’s more, it is a basis for building a relationship with your customers. A strong relationship with your customers will inspire trust and loyalty in your clients, thus, allowing your business to stay ahead of your competitors and generate even more business deals.

Digital Marketing Enables Mobile Access to Your Content

Mobile gadgets such as mobile phones and laptops enable remote access to the content of your small enterprise. These gadgets are dominating the current digital age and culture. Statistics show that the number of mobile phones exceeds the entire global population and in the near future, just about everyone will own a mobile phone. It is vital that you employ digital marketing tools and techniques that will convert mobile users into leads, sales and eventually subscriptions.

Brand Reputation

Brand reputation is all about customers’ perspective of a brand in your business. Customers can interact with your brand, review it and see what others think via a digital platform. You can develop a brand from information and feedback you collect from your customers on a digital space.

Digital marketing also facilitates ease of promoting your products or services. Your product or service gets more viral as more people get to know it and use it. This results in brand awareness. As you continue to maintain good product and service standards to your clients, you build a good brand reputation.

Digital Marketing Exposes You to Influencer Marketing

Influencer marketing is a type of digital marketing where you enlist the services of an online influencer to create brand awareness. An influencer is someone who has many followers on any digital or social media platform and an influencer’s followers represent a prospective market that your small enterprise can tap into. Influencers use Call-To-Actions to influence positive action towards your brand. What’s more, these followers also have followers and friends to whom they may share information about your brand. 

Digital Marketing Ensures that Your Small Business Survives Online

Digital marketing tools and techniques are geared to ensure that web traffic converts into leads, sales or subscriptions. More often than not, the lack of conversions is registered as a failure on the online market because having visitors merely visiting your website is not enough to ensure the survival of your business on the online platform. Hence, having the right digital marketing strategy when using an online platform to market your products or services will ensure that you reach the right people that will generate positive results.

How to Get Started?

People are embracing digital marketing at a rapid rate. Your starting point could be something as simple as running a social media page. From there, you can then go on to build your own website as your brand awareness increases. Dedicate time to study the digital marketing tools and techniques that are available and choose one that works best for your small business.

If you are based in Malaysia, you can even consider hiring result oriented digital marketing agency in Malaysia.

by
Keep Reading

5 Reasons Why Digital Marketing is Important for Your Business

By

Anyone who knows pretty much anything about business also knows that digital marketing plays a crucial role in your business’ success. The reason for this is quite obvious – we live in a digital age and just about anything that happens to us and around us is in a way, viral. This is something that any business that wants to succeed should understand and then start using to their benefit.

In order to keep up with your competition, you have to consider hiring a digital marketing agency that can help you grow your business. At the end of the day, your marketing strategy is something that will either make you or break you!

Now, there are lots of different reasons that I could list off the top of my head why digital marketing is essential for your business’s success; but we will focus on the top five reasons why you should start considering hiring a top-notch digital marketing agency to do this immensely important piece of work for you!

  1. Boosting Your Business’ Visibility

The time of brick-and-mortar businesses has definitely passed, and any serious business owner that is hoping to lead their business to success in the future has already recognised the importance of digital marketing.

Getting your brand from the point where you and your loved ones know about it to the point where it becomes a household name is surely not an easy task, but it is something that is definitely possible and doable once your digital marketing agency starts working their magic.

Once you become visible and approachable to your website’s visitors, this new relationship that you started with your ‘audience’ then leads to converting them into your new customers/clients.

2. Connecting With Your Customers/Clients

Visibility leads to new customers! And once it does, your social media platforms will allow you to update them on any new products or services that you are promoting, while at the same time allowing you to connect with them directly.

This also means having a great customer support, because of the fact that anyone interested in what you are promoting can reach out to you directly! So audience-wise, you will be improving customer satisfaction and experience, customer retention, precise targeting, your cross-sell, etc.

3. It is more cost-effective than traditional marketing

Small businesses often have very little resources, which is where digital marketing steps in and saves the day. Understandably, the main reason why digital marketing proves itself to be the best choice for just about all business owners is the fact that you can set your budget in advance and make sure that you won’t have to spend a fortune on spreading the word about your brand.

Additionally, this means that as soon as you discover your target niche audience, you will be focusing on them instead of spending your resources on the ‘masses’ that may not be at all interested in your products and/or services. At the same time, digital marketing helps cater to your ‘mobile audience’!

4. It Helps Generate Better Revenues

One of the reasons why digital marketing plays an important role in your business’ success is the fact that it delivers conversion – fast! So, as you know, higher conversion rates will then lead to loads of profitable benefits in terms of higher and better revenues.

According to Google’s recent survey, bigger brands that are using digital marketing strategies have 2.8 times better revenue growth expectancy, whereas small and medium businesses that are using digital marketing techniques have 3.3 times better chances of expanding their workforce and improving their brand’s chances of success.

Another thing to seriously consider is white label digital marketing. In terms of your overall budget and future revenues, white labelling can do wonders for your business while at the same time allowing you to focus on building your brand’s image rather on technicalities.

5. It Will Help You Surpass Your Competition

Digital marketing definitely levels the online playing field in terms of allowing smaller businesses to become just as important and successful as their better-known counterparts. What this means is that everyone has a chance online!

Additionally, digital marketing allows you to also have insight in how your competition is doing, which marketing strategy they are using, while at the same time, allowing you to take some of their ideas and make them your own, thus making those ideas even better!

All of these reasons are something that should definitely make you reconsider your traditional marketing strategy and start looking for a digital marketing agency that will help you skyrocket your brand right away. If you need a digital marketing solution for your business, contact us via our form and we will get in touch with you!

by
Keep Reading

Ways to Grow Your Business with Social Media Marketing

By

It’s no secret that in today’s business environment, having a social media presence is one of the keys to success. As Fortune suggests, not making full use of social media is not just ill-advised; it may also become “a serious business liability”. However, it isn’t enough to simply be present on social media; it needs to be used effectively to see forward momentum. This seems deceptively simple, but having a clear goal and assessing your progress is key to expanding brand awareness. Decide which platforms will best fit your needs and work from there.
Image result for social media marketing

Visualize

Image result for visualise quote

Decide what you are looking to get out of your business’s social media experience and how best to achieve those goals. This will help narrow your focus regarding which platforms in which to invest your resources. For example, a publishing company may decide to pass over Snapchat completely as there will be little need for live video representation. On the other hand, an upstart downtown bakery decides to use the app to clue potential customers in on daily deal, limited menu items, or pop up locations. A company whose needs are met more by written word may focus their energy on Twitter, sharing updates and engaging interested parties. Pinterest may be the path of choice for a photo based strategy. Regardless of your needs, there is a platform out there that will help maximize exposure.

Meet Expectations

In the digital age, consumers expect a tailored media experience; easy to navigate web pages, mobile friendly layouts, and quick response times. Users now, more than ever, expect information to be readily available 24/7. Not meeting these needs will certainly alienate potential customers. Don’t let this be daunting; allow this to challenge you to continue learning and growing in order to bring something new to the table. Focused content marketing can raise your brand to new levels. Whether it be a skill like image editing or a venture into audio and video, your skills should help you keep up with the ever progressing landscape of social media.

Push the Limits

Don’t just lean on standbys like Twitter, LinkedIn, and Facebook to spread the word. Make old things new again by integrating updated tools. For example, take advantage of live streaming via Facebook in conjunction with other programs such as the BlueJeans onSocial platform; this allows multiple presenters to broadcast their content to many locations in real time! Considering how much time the average user spends on Facebook, this presents an excellent chance to reach a new audience. Also, consider using hash tags and interacting with customers who have interacted with your business via social media. Outreach can be an important part of your strategy. Seeking to make a positive emotional tie with customers is a great way to keep them coming back. Most importantly; be authentic, be human.

Know Your Goals

While its good to have a presence in as many places as makes sense, avoid rehashing the same content over social media platforms. Keep each experience new and fresh; consistent but not identical. Maintain a theme. Find something interesting about your brand and build up from that idea; humor is a good way to get people talking and keep them engaged. Know what it is that you want to convey and find the best ways to deliver that to consumers in ways that will generate return on your social media investment. What are you looking to accomplish? Don’t waste resources where you don’t see results. The S.M.A.R.T method is a good starting point to set goals for what you want to accomplish- goals are specific, measurable, attainable, relevant, and time-bound; a clear guideline for avenues you may choose to pursue.

In summary, social media marketing is an integral facet of advertising your business or brand. It not only keeps you relevant to the consumer, but also ensures you don’t stagnate in the constantly evolving world of competitive business. Keep your content interesting and varied; continue learning new skills and honing those you already have. Know what you expect to achieve from each platform you use. With the above suggestions, you should be well prepared to wield the potential power of social media marketing.

by
Keep Reading