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Ardet Nec Consumitur

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If you’re reading this, we’re happy to announce that we will be giving away two sets of Grimbergen Beers to celebrate the upcoming Christmas festivities! However, do note that this Christmas Giveaway is only open to those whom are aged 18 years old and above.

Grimbergen is a contemporary abbey beer, the outcome of passion and authenticity, whose roots go back to medieval abbey life. The traditional values have been translated into a contemporary context. Grimbergen’s origins can be traced back to 1128 when Saint Norbert founded the Abbey of Grimbergen in the village of Grimbergen near Brussels in Belgium.

[Image Credits to Wikipedia]

The Abbey’s Norbertine Fathers helped those in need, primarily by offering food, drink and shelter to passing pilgrims. The area surrounding the Abbey produced hops and barley of the highest quality and over a number of years the Father’s perfected a range of Grimbergen recipes that were eagerly drunk by patrons of the inn attached to the Abbey.

Today, the Norbertine Fathers continue to conduct charitable work in the local community surrounding the Abbey of Grimbergen. The license to brew and distribute the Grimbergen brand was acquired by The Carlsberg Group as a part of the Scottish and Newcastle acquisition.

The Grimbergen Abbey

[Image Credits to Wikipedia]

Founded in 1128, Grimbergen Abbey was destroyed in a terrible fire in 1142, then again in 1566 and 1798. Every time it was destroyed, it was rebuilt. As such, the phoenix was chosen as a fitting emblem of the Abbey, a sign of their Abbey’s perpetual rebirth and adopted a motto in its honour: Ardet Nec Consumitur, burned but not destroyed.

[Image Credits to Beer Beer]

The phoenix has marked civilisations throughout the ages. Persians, Greek, and Romans regarded it as a symbol of rebirth and serenity. For centuries, its mythical powers inspired men who longed for freedom and sought to reinvent themselves.

From this time through to the present day, the phoenix, together with the motto, “Ardet Nec Consumitur” were featured on the Abbey’s coat of arms and in its stained-glass windows. Both the phoenix and motto form central elements of the Grimbergen brand identity to this day.

Grimbergen Beer

[Image Credits to The Dining Table]

Grimbergen’s recipe for beer has withstood the test of time, making it a lively beverage with unmatched character. Authentic, unique, and complex with multiple aromas, the beer of the phoenix gives rise to unexpected flavours that reveal themselves with each sip.

Here are some details of the types of Grimbergen Beers that we will be giving away!

La Blonde

[Image Credits to The Dining Table]

A top-fermented beer; the Grimbergen Blonde boasts a lovely golden-yellow robe, with ochre glints. It is round and harmonious in the mouth. Slightly fruity, it offers the perfect balance between sweet and bitter tastes, and just the right amount of fizz. Its subtle flavours of spices are uniquely Grimbergen Abbey.

La Double Ambree

[Image Credits to The Dining Table]

Born from double fermentation, the Grimbergen Amber is a generous beer with a dark robe, thanks to the mixing of different malts. It is rich, deep, and ample in the mouth. This amber beer boasts flavours that are both sweet and bitter; with subtle notes of caramel.

La Blanche

[Image Credits to The Dining Table]

A classic white beer, the Grimbergen White is pale-yellow and cloudy in colour. Its creamy head, fine bubbles, and fruity aromas with citrus notes make it a particularly refreshing beer. Its subtle flavours of spices and bergamot are uniquely Grimbergen.

If you are interested to win a set of the Grimbergen Beers, all you have to do is the following:

1. Visit https://testmoz.com/227423/ and take a really simple quiz
3. Enter your [email address] in the [name column] and key in [awinsomelife] as the [passcode]
2. Follow the instructions and answer the questions that follows
3. Send a screenshot of the the completed quiz to us at admin@awinsomelife.org

*The first two participants whom got all questions correct will receive the set of Grimbergen Beers! Results will be announced via our Facebook Page @ A Winsome Life.

All the best and hope all of you will have fun in discovering the long history of Grimbergen Beers!