digital marketing


Are you dissatisfied with the online sale of your products and services? Many entrepreneurs fail to reach e-commerce success due to improper design and execution of their sales funnel. Building a solid marketing funnel is crucial for providing a remarkable buying journey and customer experience, which will eventually result in more leads converting into consumers. 

This process involves analyzing the target audience, attracting its attention, and generating enough traffic. In recent times, you can find numerous online platforms like Clickfunnels that are designed to facilitate the process of attracting customers.

There is a multitude of online reviews, such as https://www.courseminds.com/clickfunnels-reviews/, created to assist entrepreneurs in choosing a sales funnel builder.

Take a look at the truth about sales funnels and their importance in e-commerce success.

The Four Funnel Stages

The best way of understanding sales funnels is by analyzing the stages through which a visitor eventually becomes a buyer. In order for a visitor to become a prospect, he/she is supposed to land on your site and browse through your assortment of products or services. Once the visitor becomes part of your email list, he/she transforms into a lead. Unlike visitors, leads can be contacted via email or phone to inform them about special offers and discounts. 

If the lead is appealed by some of your offers, this person will keep visiting your site and perhaps use the offered coupon code to make a purchase. Your role is to make your products and services attractive enough for leads to evolve into buyers. Therefore, you’re expected to use a different approach in each stage- Awareness, Interest, Decision, and Action. 

The initial stage of the sales funnel is awareness, in which businessmen try to attract the attention of potential consumers. Their attention can be attracted by a Facebook or an Instagram post through which they become aware of your business. In the course of this stage, visitors rarely purchase anything but simply get familiar with your products. As long as you encourage visitors to come back to your site, the awareness stage can be considered successful.

The following stage of the sales funnel is known as the interest stage, during which potential consumers conduct research, compare various products, and attentively consider the offers in the market. Here, entrepreneurs are supposed to assist prospective customers in their choices by providing helpful content. 

Moreover, it’s paramount not to force visitors into purchasing your goods, as you’ll just discourage them from having another look at your product assortment. Your job is to assist them in making informed decisions after comparing various products in detail. Click here to check out some innovative ways of attracting more consumers online. 

When consumers are prepared to make a purchase, they enter the penultimate decision stage of the sales funnel. They usually hesitate between a few offers, which is why you need to make yours the most favorable. You can persuade leads to become your customers by offering free shipping if most of the competitors don’t, as well as provide a special discount in the form of a discount code. 

The ultimate stage of the sales funnel is the action stage, where leads become customers. Anyhow, reaching the bottom of your sales funnel doesn’t necessarily mean the consumer will make another purchase. It’s your job to switch the focus from customer attraction to retention by using a special method. 

For instance, your consumers are supposed to receive a thank you email in which you express your gratitude for becoming your customers. Also, make sure you encourage them to leave feedback that is helpful for your business and potential consumers. 

Building a Sales Funnel

Many entrepreneurs are skeptical when it comes to building a sales funnel and they worried it wouldn’t be built fast or well enough to attract sales leads and turn them into consumers. Nevertheless, the building process isn’t overly challenging like most businessmen believe, as long as you follow the right steps. 

Nowadays, there are even special cloud-based platforms like Clickfunnels that assist entrepreneurs in building a sales funnel without requiring any programming skills on their part. Take a look at the steps you are expected to follow when building a marketing funnel. 

Analyze your Target Audience

In order to build a sales funnel, one is supposed to analyze its target audience in terms of site activity and engagement. You aren’t supposed to market your products and services to everyone but only to individuals who find them useful. 

Therefore, make sure you conduct research that reveals helpful information about the social media channels they use, their dwell time, and interests. It’s also vital to learn the aspects potential customers find frustrating about online shopping in order to divert their customer experience into another direction. 

Attract the Audience’s Attention

There’s no other way for a marketing funnel to be functional unless it attracts the attention of the target audience. Consequently, you’ll need to overwhelm your platforms with high-quality content in the form of blog entries, infographics, engaging videos, photographs, etc. 

Moreover, promoting your content on social media platforms is another helpful strategy, given the myriad of people using social networks. You could also collaborate with some prominent influencers whose job would be to promote your products through writing reviews. 

Additionally, email marketing campaigns can assist you in promoting your blog posts and offers by sending a newsletter to every lead on your email list. The following link, https://www.business2community.com/email-marketing/top-10-benefits-of-email-marketing-02160067 provides an insight into the numerous benefits of email marketing. 

Generate Traffic

In order to sell your products and services to a satisfying number of consumers, you are supposed to generate enough traffic. There are multiple measures entrepreneurs are advised to adopt to achieve this goal, such as using PPC campaigns, guest posting, SEO, landing pages, and social media marketing. Investing in some of these measures is considered crucial for entrepreneurs hoping for e-commerce success. 

For instance, landing pages are supposed to be optimized properly in order to capture more leads. The purpose of these pages should not be pushing visitors to make a purchase but direct them to the following step of the buying journey. Make sure you post an engaging, instructional video or a free e-book for them to download to retain their interest. 

Use an Email Campaign

As previously mentioned, email campaigns are considered vital when it comes to audience engagement. These campaigns are one of the most effective ways of distributing your content to leads by sending them no more than two emails a week. Keep in mind that no person wants to be overwhelmed with tons of emails on a daily basis, as it’ll discourage him/her from buying any of your products. 

In order to interest the leads into opening the emails you send to them regularly, you have to learn the things they find appealing. After managing to grasp their attention, you need to make an offer they can’t refuse. Favorable offers are indispensable for persuading leads to reach the bottom of the sales funnel.

Final Thoughts

Marketing is of tremendous importance for turning leads into consumers. 

Invest in the right marketing tools to reach your goal faster than you’ve imagined!

Let’s look at how much the world has advanced over the years including the way we do business today!

When you first turn on your computer and you search for something on Google, you will see many different results that are displayed on the first page (try comparing your results with someone else and see if you both have the same results using the same search terms).

The results that are listed on the first page of the search results are often due to the way advertising is done by businesses on the Internet and you may even have heard of digital marketing strategies like Search Engine Optimisation (SEO) and Content Creation.

In hopes of finding new customers, businesses are using Google to market themselves. With all the competition that’s going on in the world today, it is hard to stand out (and especially more so) when you are new to the world. 

How do you differentiate yourself from your competitors and where do you start are some popular questions that new entrants to the digital marketing space have.

Of course, you will not meet the eyes of everyone in this world, and even if you do; you will probably come across consumers who are loyal to only one specific company. Well, that’s okay because that’s life. An Apple fanboy will always be an Apple fanboy. That’s why Apple is a prime example of a company with high-quality products with an exceptional marketing strategy!

There are also some businesses who feel that their brick and mortar shop brings enough business for them and thus, do not need any additional form of marketing. That is perfectly okay too because to each their own, different businesses have got different goals and needs.

Unfortunately, I also do know of many small medium enterprises (SMEs) out there that are struggling to get by but yet remain stagnant and indifferent to how they market their products and services.

In my opinion as a marketer, you can never do enough marketing.

Why not get your business out to as many people as possible? Can you ever make enough money in this world?

You can make enough money to live comfortably, but the more you make- the more you can invest into your business and products.

It’s all about finding a happy medium and digital marketing is one that has a low barrier to entry.

Can you think of the hundreds of marketing possibilities that you can do over the Internet? Which ones are the best and most effective?

Well, it depends on personal preference but one of my favorite ways is through social media marketing!

Social Media Marketing

Social media marketing is so effective in today’s society because there are almost 2.5 billion people who use social media this year.

That is considerably a lot of people and a lot of opportunities! Obviously, not everyone will visit your website but it does give you an idea that there is so much potential in digital marketing! 

Quick Tip:

If you have not tried advertising your business on social media, I would highly recommend you do so immediately. It has done wonders for the advertisement of cars for sale in Clearwater fl.

However, if social media is not your thing, you can always hire a social media consultant or a marketing consultant like myself to help you out in this field. Just drop me an email anytime!

Another tip to grow your social media presence is to hold a contest within the first month of starting your profile. This will help you grow right off the bat, and continue to get your business and brand out there.

Ultimately, don’t worry about overexposing yourself because a business needs as much exposure as it can get and in fact, the more exposure, the better!