Singapore’s most iconic brew receives a makeover, invites the public to cast their vote, and throws the Unofficial Official Party of SG50!
On our nation’s golden jubilee year and to celebrate the 50th year since Tiger Beer released its first can to the world, Tiger Beer has lined up a slew of events and activities to commemorate this milestone in the nation’s history.

Image Credits to Tiger Beer Singapore Facebook Page

To uncage the nation from the usual celebrations, Singapore’s Unofficial Official favourite local beer will present a fresh take on how National Day is celebrated by throwing its own epic National Day party, replete with surprising and remarkably unusual party elements.

Truly a party for the people, it puts the power in the hands of the people by getting Singaporeans to vote for what they want to see at their party; the wackier the better.

Tiger Beer will kick off the voting period for the Unofficial Official party of SG50 from 22 June, with the release of a video that will encourage the public to cast their votes to see their favourite party highlights come to life, and also offer them the intriguing possibility of contributing new suggestions.

Eschewing the typical SG50 festivities in favour of something fresh, unique and original; party-goers can look forward to party elements that are recognisably Singaporean and reminiscent of the annual National Day Parade, yet completely unexpected. Imagine a parade flypast done by aerial drones, trishaw massage chairs, beanbags for relaxation that look like giant ‘chope’ tissue packets, or even a chili-crab fountain! The possibilities are endless.

Image Credits to Tiger Beer Singapore Facebook Page

Those above the age of 18 can cast their votes at two mobile polling stations located at Knightsbridge on 4 July and One Raffles Place on 9 July, and as well as online via the microsite at Every vote counts and it will directly influence what makes up the party that Tiger Beer will be throwing for Singapore.

Tickets to the party cannot be purchased and only those who participate in the voting process will stand a chance to win tickets to the most coveted party of the year.

Voting will close on 19 July and those eligible to win tickets will be notified. Party-goers will then see the winning highlights appear at the party.

To top this all off, the party will be headlined by two international music acts that will be performing at the party. Audiences can look forward to the catchy party anthems performed by 4-piece indie-rock band, The Griswolds. Hailing from Sydney, Australia, this will be the up-and-coming quartet’s first time performing in Singapore.

The climax of the party will come with the appearance of a surprise international music act. The identity of the celebrated British alternative band will be revealed shortly.

Just so you know, the party will be held at the newly-refurbished Capitol Theatre, itself a beloved Singapore icon and the grande dame of the city’s cultural heritage, and it will be the first event of this scale to be held at the landmark location. Given the Capitol Theatre’s longstanding legacy for entertainment in Singapore, it is the fitting venue of choice.

Image Credits to Tiger Beer Singapore Facebook Page

If you are keen to win some tickets to Tiger Beer’s Unofficial Official Party of SG50, check out Tiger Beer’s Microsite and cast your votes now!


Melvin is an Entrepreneur, Life Coach, and Chinese Metaphysics Practitioner. He holds an EMBA and he is a passionate and engaging teacher, known for his unique combination of science, research, and spirituality.

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