lego friendship campaign


LEGO Friends has recently launched their new Friendship Campaign and as part of the Friendship Campaign, they have rolled out a short film duology webisodes entitled, “How to Build a Friendship”. This short film showcases five young friends gathered around a table, sharing tips, thoughts, and opinions of friendship while playing with LEGO Friends. As we watched the video, we found it really heartwarming and pretty funny at the same time!

The videos are a very cheerful take on interaction between friends, and the joys associated with coming together in play, as each girl candidly shares her views on topics and scenarios about friendship. These include lovely moments when one young girl for example, mentions that she would do a chicken dance to cheer a friend up, and another saying how being truthful is one of the most important elements in friendship.

In addition to the short film, LEGO Friends has also rolled out a Limited Edition Friendship Diary that encourages children to jot down their thoughts and feelings.

The Friendship Diary is also filled with several engaging activities such as drawing spaces, craftwork, and an assortment of games that children can play with their friends. To add on, the diary can be personalised with an array of bright and colourful stickers that come with the diary.

To redeem one of these delightful limited-edition Friendship Diaries, simply spend a minimum of SGD$60 on LEGO® Friends products in a single receipt and submit a photo of that receipt together with the purchaser’s name, address, product code, and contact number to LEGOFriends@legosingapore.com before 31 January 2014!

In partnership with LEGO Friends, we will be giving away 3 prizes that would definitely delight your little ones. The Top Prize will consist of a Friendship Diary and a Heartlake Pet Salon worth SGD$59.90 and the 2 Runner Up Prizes will consist of a Friendship Diary and a Mia’s Magic Tricks worth SGD$19.90.

Friendship Diary

Heartlake Pet Salon [Includes Emma and Joanna mini-doll figures and a poodle]

Celebrate the grand opening of the Heartlake Pet Salon! Everyone’s excited to check it out! The little ones can help Joanna to shampoo her friend Emma’s pretty white poodle in the bubble bath, then trim and clip her on the rotating grooming table.

Use the blow dryer and brushes to make her perfect! While Emma is waiting for her puppy to be groomed, help her to shop for new pet food and lots of accessories in the salon’s shop. Then fill up the water dish at the tap for the poodle to drink. With all of these accessories and functions, the little ones can really pamper all of the pretty pets in Heartlake City!

Mia’s Magic Tricks [Includes Mia mini-doll figure]

Mia’s practicing hard for the big Heartlake City magic show. The little ones can help Mia to learn tricks with cards, a magic wand, flowers, her bunny and a top hat.

Build her stage for the big performance then stun the crowds with a cute performing bunny that disappears into its own magic cabinet. Amaze the crowds when the bunny disappears!

To win these delightful prizes, all you have to do is the following:

Step 1. Like LEGO Singapore Facebook Page & A Winsome Life Facebook Page.

Step 2. Take a photo of you and your good friends having some fun.

Step 3. Submit your photo, accompanied with a short write-up on your thoughts about what “Friendship” really means to you, to admin@awinsomelife.org by 15 November 2013 [Friday], 2359 hours.

The 3 most heartfelt entries will be selected by us to win prizes from LEGO Friends and your submission will be featured on our Facebook Page and the LEGO Friends Friendship Campaign’s Website.

Have fun and be merry!