nescafe singapore


“Free Coffee and Kueh Lapis for You?”
That was the line that Jacqueline and I used when we started our makeshift coffee booth to foster kampong spirit in our neighbourhood two weekends ago.

While some people were appreciative and grateful for the light morning breakfast that we served, there were many others that equally shunned us away and this mini initiative or social experiment made us realise that people today are not as open as before and they tend to be more cautious.

To be honest, we kind of expected such a situation to happen and we were quite prepared for the rejections.

With the rapid development of modern technology, it is a fact that more and more people are interacting less with the people around them and furthermore, in this highly-digitised society that we live in, people are so connected to the Internet that they would rather watch dramas, read the news, surf Facebook and Instagram, than to interact with the person sitting beside them.


No. Just take a train in the morning and observe the commuters.

Hence, it is the reason why both Jacqueline and I decided to set aside a day to do something meaningful for our community. Having heard stories from our elders and parents about their kampong days and how in the past, the doors were always open and the children would go out to play; we wanted to re-ignite this kampong spirit in our modern day neighbourhood.

The mission?

To step out of our comfort zone and get to know the people staying in our neighbourhood.

After much planning, we decided to set up a makeshift coffee booth where anyone and everyone were welcome to help themselves to some free hot coffee and kueh lapis [layer cakes] two weekends ago. We sent out invitations to our neighbours via WhatsApp and we just crossed our fingers hoping that they would come. We even placed a table and some chairs so that anyone could just sit down, have a cup of coffee and some kueh lapis, and chit-chat with one another.

The makeshift coffee booth was in operation from 9am in the morning till about 11am and despite a number of rejections, the overall turnout was really good.

Although we had to wake up rather early in the morning to do the setup which took us about an hour or so, our effort came to fruition as our neighbours were very sporting and even encouraged us to organise such sessions in future.

Although some neighbours whom were living in the nearby HDB flats came by our booth, they weren’t so keen in accepting our invitation when we tried to approach them. Some of them were even quite wary of us it is as if we were going to sell them some products but really, all we wanted to do was to serve some hot coffee and homemade kueh lapis as a friendly gesture.

Nevertheless, it is through this mini initiative that we had the opportunity to know our neighbours and we are really glad and thankful that NESCAFÉ were very willing to support us in this project to create friendships.

We honestly hope that as Singapore continues to develop, people will not forget the days of old and strive to create a harmonious society where all of us can be inclusive and foster meaningful relationships. After all, we believe that there is power in unity and when all of us unite together with one heart, one mind, and one soul; there’s so much more that we can do to make our community a better place for everyone to live in!

So, how about you? Would you care for some free hot coffee and kueh lapis? 🙂

Are there any fans of Lee Byung-Hun in the house?
[Image Credit to Lee Byung-Hun’s Facebook Page]

We have some really exciting news for you and if you’re interested, do read on to find out more!

NESCAFÉ®, the no. 1 coffee brand in Singapore, is celebrating 75 years of heritage, quality and coffee expertise. To celebrate this joyous occasion, NESCAFÉ® have invited Lee Byung-Hun to be NESCAFE Singapore’s Brand Ambassador!

[Image Credit to NESCAFÉ® Singapore’s Facebook Page]

Well known for his role as Storm Shadow in G.I Joe movies, the usual cool and manly Lee Byung-Hun shows his warm and cheerful side in a recent television commercial that will definitely send all the fan girls screaming.

NESCAFÉ® 3-in-1- There’s One for Everyone [Television Commercial]

Are you guilty of doing what Lee Byung-Hun’s friends did in the commercial during social settings? Well, with NESCAFÉ®, “There’s one for everyone!” and if you do agree that NESCAFÉ® does offers a coffee flavour which you really enjoy, we invite you to share your NESCAFÉ® story with us! Who knows, you might just be one of the four lucky winners to win a pair of movie passes to catch Lee Byung-Hun’s Latest Hollywood Action Comedy Blockbuster, Red 2!

Here’s How You Can Participate In This Giveaway:

1. “Like” NESCAFÉ® Singapore’s Facebook Page and A Winsome Life’s Facebook Page

2. “Share” the NESCAFÉ® 3-in-1- There’s One for Everyone [Television Commercial] with the caption, “I love the NESCAFÉ® [your favourite NESCAFÉ® coffee flavour] because [your personal reason]. There’s One for Everyone!” and don’t forget to tag @NescafeSingapore and @awinsomelife

An example could be as such, “I love the NESCAFÉ® White Coffee because it is so fragrant and milkilicious! There’s One for Everyone!”

3. Once you have done the above, drop us an email with the subject, “NESCAFÉ®- There’s One for Everyone Contest” and send us your Name and Mobile Number. This contest will close on 28 July 2013, 2359 hours. Do note that tentatively, the movie has been scheduled to be held on 6 August 2013, 1930 hours at Shaw Lido. Further details and confirmation will be released as the date draws nearer.

The four lucky winners will be randomly selected by a random number generator.

In case you’re wondering what Lee Byung-Hun’s upcoming movie, Red 2, is all about, here’s the official movie trailer.

In RED 2, the high-octane action-comedy sequel to the worldwide sleeper hit, retired black-ops CIA agent Frank Moses reunites his unlikely team of elite operatives for a global quest to track down a missing portable nuclear device. To succeed, they’ll need to survive an army of relentless assassins, ruthless terrorists and power-crazed government officials, all eager to get their hands on the next-generation weapon. The mission takes Frank and his motley crew to Paris, London and Moscow. Outgunned and outmanned, they have only their cunning wits, their old-school skills, and each other to rely on as they try to save the world—and stay alive in the process. Stars Bruce Willis, John Malkovich, Mary-Louise Parker, Anthony Hopkins, Helen Mirren, Catherine Zeta-Jones, Lee Byung-Hun, Brian Cox, Neal McDonough.

For the latest news and information about NESCAFÉ® and upcoming promotions or events, don’t forget to check out NESCAFÉ® Singapore’s Facebook Page!

All the best and good luck!