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How Has Digital Marketing Changed The Way You Do Business?

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Let’s look at how much the world has advanced over the years including the way we do business today!

When you first turn on your computer and you search for something on Google, you will see many different results that are displayed on the first page (try comparing your results with someone else and see if you both have the same results using the same search terms).

The results that are listed on the first page of the search results are often due to the way advertising is done by businesses on the Internet and you may even have heard of digital marketing strategies like Search Engine Optimisation (SEO) and Content Creation.

In hopes of finding new customers, businesses are using Google to market themselves. With all the competition that’s going on in the world today, it is hard to stand out (and especially more so) when you are new to the world. 

How do you differentiate yourself from your competitors and where do you start are some popular questions that new entrants to the digital marketing space have.

Of course, you will not meet the eyes of everyone in this world, and even if you do; you will probably come across consumers who are loyal to only one specific company. Well, that’s okay because that’s life. An Apple fanboy will always be an Apple fanboy. That’s why Apple is a prime example of a company with high-quality products with an exceptional marketing strategy!

There are also some businesses who feel that their brick and mortar shop brings enough business for them and thus, do not need any additional form of marketing. That is perfectly okay too because to each their own, different businesses have got different goals and needs.

Unfortunately, I also do know of many small medium enterprises (SMEs) out there that are struggling to get by but yet remain stagnant and indifferent to how they market their products and services.

In my opinion as a marketer, you can never do enough marketing.

Why not get your business out to as many people as possible? Can you ever make enough money in this world?

You can make enough money to live comfortably, but the more you make- the more you can invest into your business and products.

It’s all about finding a happy medium and digital marketing is one that has a low barrier to entry.

Can you think of the hundreds of marketing possibilities that you can do over the Internet? Which ones are the best and most effective?

Well, it depends on personal preference but one of my favorite ways is through social media marketing!

Social Media Marketing

Social media marketing is so effective in today’s society because there are almost 2.5 billion people who use social media this year.

That is considerably a lot of people and a lot of opportunities! Obviously, not everyone will visit your website but it does give you an idea that there is so much potential in digital marketing! 

Quick Tip:

If you have not tried advertising your business on social media, I would highly recommend you do so immediately. It has done wonders for the advertisement of cars for sale in Clearwater fl.

However, if social media is not your thing, you can always hire a social media consultant or a marketing consultant like myself to help you out in this field. Just drop me an email anytime!

Another tip to grow your social media presence is to hold a contest within the first month of starting your profile. This will help you grow right off the bat, and continue to get your business and brand out there.

Ultimately, don’t worry about overexposing yourself because a business needs as much exposure as it can get and in fact, the more exposure, the better!

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Ways to Grow Your Business with Social Media Marketing

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It’s no secret that in today’s business environment, having a social media presence is one of the keys to success. As Fortune suggests, not making full use of social media is not just ill-advised; it may also become “a serious business liability”. However, it isn’t enough to simply be present on social media; it needs to be used effectively to see forward momentum. This seems deceptively simple, but having a clear goal and assessing your progress is key to expanding brand awareness. Decide which platforms will best fit your needs and work from there.
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Visualize

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Decide what you are looking to get out of your business’s social media experience and how best to achieve those goals. This will help narrow your focus regarding which platforms in which to invest your resources. For example, a publishing company may decide to pass over Snapchat completely as there will be little need for live video representation. On the other hand, an upstart downtown bakery decides to use the app to clue potential customers in on daily deal, limited menu items, or pop up locations. A company whose needs are met more by written word may focus their energy on Twitter, sharing updates and engaging interested parties. Pinterest may be the path of choice for a photo based strategy. Regardless of your needs, there is a platform out there that will help maximize exposure.

Meet Expectations

In the digital age, consumers expect a tailored media experience; easy to navigate web pages, mobile friendly layouts, and quick response times. Users now, more than ever, expect information to be readily available 24/7. Not meeting these needs will certainly alienate potential customers. Don’t let this be daunting; allow this to challenge you to continue learning and growing in order to bring something new to the table. Focused content marketing can raise your brand to new levels. Whether it be a skill like image editing or a venture into audio and video, your skills should help you keep up with the ever progressing landscape of social media.

Push the Limits

Don’t just lean on standbys like Twitter, LinkedIn, and Facebook to spread the word. Make old things new again by integrating updated tools. For example, take advantage of live streaming via Facebook in conjunction with other programs such as the BlueJeans onSocial platform; this allows multiple presenters to broadcast their content to many locations in real time! Considering how much time the average user spends on Facebook, this presents an excellent chance to reach a new audience. Also, consider using hash tags and interacting with customers who have interacted with your business via social media. Outreach can be an important part of your strategy. Seeking to make a positive emotional tie with customers is a great way to keep them coming back. Most importantly; be authentic, be human.

Know Your Goals

While its good to have a presence in as many places as makes sense, avoid rehashing the same content over social media platforms. Keep each experience new and fresh; consistent but not identical. Maintain a theme. Find something interesting about your brand and build up from that idea; humor is a good way to get people talking and keep them engaged. Know what it is that you want to convey and find the best ways to deliver that to consumers in ways that will generate return on your social media investment. What are you looking to accomplish? Don’t waste resources where you don’t see results. The S.M.A.R.T method is a good starting point to set goals for what you want to accomplish- goals are specific, measurable, attainable, relevant, and time-bound; a clear guideline for avenues you may choose to pursue.

In summary, social media marketing is an integral facet of advertising your business or brand. It not only keeps you relevant to the consumer, but also ensures you don’t stagnate in the constantly evolving world of competitive business. Keep your content interesting and varied; continue learning new skills and honing those you already have. Know what you expect to achieve from each platform you use. With the above suggestions, you should be well prepared to wield the potential power of social media marketing.

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