Mark your calendars, it’s time to celebrate the Ben and Jerry-est day of the year!
Since its first anniversary in 1979, Ben & Jerry’s has thrown open the scoop shop doors and invited everyone and anyone in for a free cup or cone of ice cream. This annual Ben & Jerry’s celebration is a way for the company to have some fun and say thank you to ice cream-loving fans for yet another year of support.
This year’s Ben & Jerry’s Free Cone Day will be taking place on Tuesday, 8 April 2014, from 12pm to 8pm, at 4 different locations.
In line with the company’s social mission of giving back to the community, Ben & Jerry’s is partnering Children’s Charities Association of Singapore to raise awareness and increase support for their worthy cause. Children’s Charities Association of Singapore believes in helping the physically, mentally, and socially-disadvantaged children of Singapore and giving them hope for the future. Hence, Ben & Jerry’s hopes that everyone at Free Cone Day will add a little more sweetness to their day by contributing donations at the scoop shops to help fund Children’s Charities Association of Singapore programmes that will educate, train and assist beneficiaries to become independent and useful citizens.
To spread the peace, love, and ice cream cheer even further, Ben & Jerry’s will also be bringing Free Cone Day on Wheels for the very first time in Singapore and they will be visiting the 6 member charities benefitting under the umbrella of Children’s Charities Association of Singapore to leave no hand unconed!
“Free Cone Day on Wheels is a great way to celebrate and bring the cheer of Free Cone Day to those who would not usually be able to join us. We believe in sharing the peace, love, and ice cream with as many as possible, and nothing makes us happier than giving back to our fans and community,” said Kenneth Lau, Brand Manager (Category Lead) – Ice Cream Unilever Singapore. “Putting a smile on someone’s face and celebrating with our community is something that we as a company take a lot of pride in and that is what makes Ben & Jerry’s such a special company to be a part of.”
If you are craving for an ice cream on a hot sunny day and wish to do some good too, don’t forget to mark down April the 8th on your calendar! Also, I will be scooping ice cream for all you fans out there at the Ben & Jerry’s Great World City scoop shop at 6pm. If you’re there, look me up and who knows, you might walk away with a Free Pint of Ben & Jerry’s ice cream on me.
Feel good and do good while enjoying a treat from Ben & Jerry’s!
Free Cone Day 2014
Tuesday, 8 April 2014; 12pm – 8pm (except for Singapore Zoo)
Four scoop shops across Singapore
- VivoCity, 1 Harbourfront Walk, #02-135/136, Singapore 098585 [from 12pm to 8pm]
- Dempsey Hill, Block 8, Dempsey Road, #01-14, Singapore 249688 [from 12pm to 8pm]
- Great World City, 1 Kim Seng Promenade, #02-40A, Singapore 237994 [from 12pm to 8pm]
- Ben & Jerry’s @ Zoo Entrance, 80 Mandai Lake Road, Singapore 729826 [from 12pm to 6pm]